Effective Agency Management - Virtual
Download the full benefits here
- Setting the Stage (10min)
- The New Agency World (30min)
- Building a Sound Agency Strategy (15min)
- What Makes the Relationship Work (30min)
- Break (10min)
- Scoping and Briefing Agencies (25min)
- The Right Compensation and KPIs for Success (35min)
- Client/Agency Performance Assessment (15min)
- Closing (10min)
When
| Begins: | Wednesday, May 22, 2024 at 2:00pm |
| Ends: | Wednesday, May 22, 2024 at 5:00pm |
Where
Virtual Workshop (Eastern Time)
Registration Pricing
| Client-Side Marketer | Marketing Solutions Provider Gold | Marketing Solutions Provider Silver | Associate Individual | Nonmember | ||
|---|---|---|---|---|---|---|
| Registration | ||||||
| Effective Agency Management - Virtual | $0 | $199 | $299 | $399 | $399 | |
Instructor: Bruno Gralpois
Bruno Gralpois is the co-founder and principal of Agency Mania Solutions, a service and technology firm specializing in helping large marketing organizations realize the "transformational" value of managed agency partnerships. He is the former head of global marketing operations at Visa Inc., and the former director of global agency strategy at Microsoft. Bruno has also held leadership positions in pre-IPO high-tech companies Avenue A | Razorfish and Visio. He also served as head of relationship marketing at Clearwire/Sprint, and as chair of the ANA Client/Agency Committee. Bruno has been instrumental in establishing agency management as a central global discipline. He has shaped industry-wide initiatives to improve our understanding and practices in agency management.
Bruno is an ANA Faculty member and the author of the highly regarded, international bestseller Agency Mania: Harnessing the Madness of Client/Agency Relationships for High-Impact Results. He received the prestigious Marketing Excellence Award from CEO Steve Ballmer for his continued leadership.
