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Serving B-to-B marketers for 90 years and counting.

About ANA Business Marketing

Begun in 1922 as the National Industrial Advertising Association and later the Business Marketing Association, today's ANA Business Marketing unit of the Association of National Advertisers represents a lifetime of expertise in business-to-business marketing and communications. For more than 100 years, ANA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers' needs.

ANA Business Marketing has earned the respect and loyalty of members by following a simple, three-part strategic vision:

  1. Be the primary repository of the best in business-to-business marketing information and resources.
  2. Attract the best practitioners.
  3. Promote the best practices in the industry.

As of December 1, 2014, the BMA merged with the Association of National Advertisers (ANA), giving our newest B-to-B members access to several new and significant membership benefits. This union allowed us to expand our community and dramatically scale our operations. ANA membership currently includes 200+ B-to-B marketer member companies representing over 12,000 marketers. This gives our members a huge opportunity to extend their business marketing network while benefiting from the established infrastructure, resources, and intellectual capital that the ANA can provide. 

ANA members have access to webinars, research, and educational programs. To learn more about the merger and how it affects both current and future members, please refer to our Individual Membership and Corporate Membership pages.

Should you have any questions about ANA Business Marketing, please contact us at info@marketing.org.


About ANA
As the premier marketing and advertising organization, we serve the changing needs of client-side marketers and those who help brands grow and prosper. Founded in 1910, our membership includes more than 1,000 companies, 750 representing an estimated 15,000 brands that collectively spend over $250 billion in marketing and advertising each year, along with nearly 300 leading agencies, law firms, suppliers, consultants, and vendors. As the industry continues to transform and evolve, we are committed to helping our members thrive in the new marketing frontier.

For more information about ANA please visit ana.net.

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