Serving B-to-B marketers for 90 years and counting.
Begun in 1922 as the National Industrial Advertising Association, today's Business Marketing Association (BMA) represents a lifetime of expertise in business-to-business marketing and communications. For more than 90 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers' needs.
BMA has earned the respect and loyalty of members by following a simple, three-part strategic vision:
As of December 1, 2014, the BMA has become a division of the Association of National Advertisers (ANA), giving BMA members access to several new and significant membership benefits. This union will allow us to expand our community and dramatically scale our operations. ANA membership currently includes 160 B-to-B marketer member companies representing 12,000 marketers. This gives the BMA a huge opportunity to extend our business marketing network. In addition, the BMA will benefit from the established infrastructure, resources, and intellectual capital that the ANA can provide. The BMA Board of Advisors works with ANA management to leverage the benefits of the merger for both BMA members and the ANA’s existing B-to-B marketer community.
Members will continue to have access to webinars, research, and educational programs, and we’ll strengthen those offerings. In addition, new resources, including a quarterly magazine on B-to-B marketing, launched in January. To learn more about the merger and how it affects both current and future BMA members, click here.
The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, the ANA’s membership includes nearly 700 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA also includes the Business Marketing Association (BMA) and the Brand Activation Association (BAA), which operate as divisions of the ANA, and the Advertising Educational Foundation, which is an ANA subsidiary. The ANA advances the interests of marketers and promotes and protects the well-being of the marketing community.
For more information about ANA please visit ana.net.