Eric Baldwin has been a creative force at Wieden+Kennedy for over a decade, championing some of the agency’s most iconic work and driving its biggest brand turnarounds. He was promoted to the Portland, Ore., management team in 2016.
Beyond client work, Mr. Baldwin is part of the leadership team that is building out the agency’s creative technology and product innovation group, W+K Lodge.
Mr. Baldwin’s career began in graphic design and art direction, before joining W+K Portland as art director and then creative director. He led the Old Spice campaign that Ad Age later named one of the top campaigns of the 21st century, and the KFC Colonel Sanders campaign that generated 10 consecutive quarters of same-store sales growth for the restaurant chain.