Journalists from local news website Zonacero.info demonstrate how knowing the community and understanding the audience can make the difference between success and failure.
“We analyze, we explain and we spin. Yes, spin,” says Time Asia editor Zoher Abdoolcarim. “It’s OK to spin as long as you’re truthful, informed, transparent and add to the body of knowledge.”
James Breiner, founding director of the Center for Digital Journalism at the University of Guadalajara in Mexico, discusses how journalists neglect the business side of journalism and why it matters in digital media.
Digital media entrepreneurs struggling to survive can take inspiration from the story of an independent newspaper publisher in a country of the former Soviet Union.
James Breiner, founding director of the Center for Digital Journalism at the University of Guadalajara in Mexico, talks to Guillermo Culell of Chile's Mercurio Group about the role of digital media in creating a new model of "independent business" on the Internet.