Local B2B marketers came together at an educational event hosted by SEI in Oaks, PA last Thursday to learn from a CMO of an investment company, a marketing agency president, and a NY Times best-selling author/ partner of a media company. The topic? A B2B marketer’s new job – selling. The day concluded with a tour of SEI’s art collection, the West Collection.
Howard Sherman, chair of the BMA Board of Advisors, shares his thoughts on the value of BMA membership.
According to a new report, advertising contributed $3.4 trillion to the U.S. GDP in 2014, comprising 19 percent of the nation’s total economic output. The report was commissioned by the Association of National Advertisers (ANA) and The Advertising Coalition, which represents the nation’s leading advertisers, advertising agencies and media companies.
The Business Marketing Association (BMA) holds its global marketing conference, BMA15, at the Sheraton Chicago Hotel & Towers May 27-29, 2015. The annual event has become the largest business-to-business (b2b) marketing event in the world with more than 900 marketing professionals from 460 companies, 37 states and 12 nations expected to attend.
Almost a quarter of video ad impressions and more than half of third party sourced traffic is fraudulent, according to the ANA (Association of National Advertisers) and online fraud detection firm White Ops' study of bot fraud in the digital advertising industry.
The purpose of this is to outline the benefits BMA members will have as Associate Members of ANA. BMA/Associate ANA members are those BMA members not eligible for full ANA membership. They are not client-side marketers, but agencies, researchers, suppliers, media companies, etc. ANA membership by charter is made up of only client-side marketers.
Today, I’m thrilled to announce one of the most significant moments in the history of the BMA. I am excited to announce that the BMA has entered into an agreement to join forces with the ANA (Association of National Advertisers), which will allow us to further advance the B2B marketing profession and the expertise of our members. The ANA President, Bob Liodice, and I shared the news this morning from the stage at the ANA’s Masters of Marketing Conference in Orlando.