BMA News

April 12, 2016    BMA News

Blog Post From ANA/BMA Members-Only Event @ SEI

Local B2B marketers came together at an educational event hosted by SEI in Oaks, PA last Thursday to learn from a CMO of an investment company, a marketing agency president, and a NY Times best-selling author/ partner of a media company. The topic? A B2B marketer’s new job – selling. The day concluded with a tour of SEI’s art collection, the West Collection.


December 7, 2015    BMA News

BMA Advisory Board Chair on the Value of Membership

Howard Sherman, chair of the BMA Board of Advisors, shares his thoughts on the value of BMA membership.


November 23, 2015    BMA News

2016 Trends In B-to-B Marketing

Here’s what eight BMA board members believe are the trends in B-to-B marketing that bear watching in 2016.


November 16, 2015    BMA News

New Study Confirms Advertising as Key Driver of the U.S. Economy

According to a new report, advertising contributed $3.4 trillion to the U.S. GDP in 2014, comprising 19 percent of the nation’s total economic output. The report was commissioned by the Association of National Advertisers (ANA) and The Advertising Coalition, which represents the nation’s leading advertisers, advertising agencies and media companies.


June 9, 2015    BMA News

The ANA and AEF Join Forces

The Association of National Advertisers acquires the Advertising Educational Foundation effective July 1, 2015.


May 26, 2015    BMA News

World's Largest B2B Marketing Conference Kicks Off This Week in Chicago

The Business Marketing Association (BMA) holds its global marketing conference, BMA15, at the Sheraton Chicago Hotel & Towers May 27-29, 2015. The annual event has become the largest business-to-business (b2b) marketing event in the world with more than 900 marketing professionals from 460 companies, 37 states and 12 nations expected to attend.


December 9, 2014    BMA News

ANA/White Ops Study Reveals Extent of Advertising Bot Fraud

Almost a quarter of video ad impressions and more than half of third party sourced traffic is fraudulent, according to the ANA (Association of National Advertisers) and online fraud detection firm White Ops' study of bot fraud in the digital advertising industry.


December 1, 2014    BMA News

BMA / ANA FAQ

For ANA members, the integration of the BMA provides exposure to the extensive resources of the BMA, including its deep industry knowledge, industry-leading research, extensive chapters system, awards program, and preeminent global conference.


December 1, 2014    BMA News

BMA/Associate ANA Member Benefits

The purpose of this is to outline the benefits BMA members will have as Associate Members of ANA. BMA/Associate ANA members are those BMA members not eligible for full ANA membership. They are not client-side marketers, but agencies, researchers, suppliers, media companies, etc. ANA membership by charter is made up of only client-side marketers.


October 17, 2014    BMA News

Message from the Chairman

Today, I’m thrilled to announce one of the most significant moments in the history of the BMA. I am excited to announce that the BMA has entered into an agreement to join forces with the ANA (Association of National Advertisers), which will allow us to further advance the B2B marketing profession and the expertise of our members. The ANA President, Bob Liodice, and I shared the news this morning from the stage at the ANA’s Masters of Marketing Conference in Orlando.


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