The information age has brought the media industry an entirely new brand of breaking news—the kind that is posted, tweeted, re-tweeted and shared. Here are tips from a recent Muck Rack chat on how to do it.

Sara Ganim, who received a Pulitzer prize for her dogged coverage of the Penn State sex abuse scandal, says Twitter has been a "great way to stay connected with readers" as the story unfolds.

Anthony De Rosa and Lauren Young shared their tips for using social media as reporting tools, conversation starters, audience builders and more.

Octavia Nasr, fired by CNN over a tweet, tells IJNet that employers should hold employees accountable to company standards and practices--not to the negative publicity their social media updates may generate.