Breakfast Seminar: Face-to-Face Activation and Communications through Technology
Insights into production and digital best practices that build better engagements, inspire audiences, and measurable experiences.
The idea is great, you’ve set your marketing goals in place but what does the engagement look like and will it spark the WOW! or AHA! moment needed to drive brand and sales performance?
This panel will focus on core engagement technology, current trends, and best practices used by B2B and B2C organizations for Face-to-Face marketing. The seminar will place emphasis on integration of technologies and creative strategy for live events, online engagement and digital platforms that elevate connections with your brand. Bring your problems and questions to share with this expert panel.
The panel will be made of experts aligned with the disciplines for live events, webcast/ broadcast, video production and digital engagement.
About Christopher Payne
Christopher Payne, VP of Business Development, Resolution Productions Group
When it comes to bringing vitality and vision to a client’s production needs, Chris possesses insight, creativity and forward thinking. He brings an elevation to a client’s event and creative content, but also stirs in a powerful mix of technical experience that leads brand dialogues.
Chris works with CMO’s, Creative Directors, Corporate Communications and PR personnel to develop and design experiences that engage and build memories in today’s businesses and consumer.
He studied Film and Video Production at The School of Art Institute of Chicago and Business Communications at Loyola University.
About Jim Fiore
Jim Fiore, CEO/Founder, Corporate Events Online
Corporate Events Online is an internet broadcasting and communication technology company supporting needs for the advertising and event production industries to communicate online, internally and externally, more efficiently and effectively.
Prior to starting Corporate Events Online, Jim held positions with Foote, Cone & Belding and Kraft Foods. Jim leads a team of talented, hard-working, technical professionals, dedicated to providing enterprise-grade communication technology solutions, to organizations around the world.
Jim is a life-long, dyed-in-the-wool, video and technology enthusiast, dating back to the purchase of his first computer in 1983. Jim earned his B.A. in Mass Communication & Media Arts from Southern Illinois University.
About Andy Spyrison
Andy Spyrison, CEO/Founder, Populous
Andrew leads a passionate team of digital problem solvers. With 20 years of communication experience, Andrew has developed numerous campaigns for clients such as Pepsi, Procter & Gamble, Volkswagen and University of Kansas Hospitals. Andrew guest lectures at Columbia College and Roosevelt University on digital marketing trends and strategies.
Populous is a digital solutions company that creates actionable results. From mobile and web applications, to the latest in emerging technologies. The goal of Populous is to create engaging platforms for customers while capturing valuable metrics for the client. Customer learnings that will empower clients to make the most informed marketing choices.
About Doug Dome
Doug Dome, Founder & CEO, CORE7, Inc.
Doug has 31 years’ experience as an integrated marketing communications practitioner, entrepreneur, and educator. His experience in advertising, public relations, digital marketing, social media, direct marketing, experiential marketing, and sales promotion—both as a brand marketer and agency manager—provide a unique perspective on the current state of the marketing industry. Doug has served in a variety of senior level management and creative positions for such agencies as FCB Chicago, Hill & Knowlton, Carmichael Lynch, Gigunda Group, and All Terrain. He also held senior marketing communications management roles at MCI Telecommunications, Fairmont Hotel and Marshall Field’s. An award-winning creative, Doug has won over 200 awards, including being named PRNews’ “Agency Professional of the Year” and “Innovator of the Year.” As an entrepreneur, he founded Dome Communications, which he sold to WPP to form DomeHK. For the past 11 years, he has also served as an adjunct professor at the University of Chicago, Graham School, where he teaches Managing Integrated Marketing Communications. Doug holds a M.M. in Marketing and International Business from the J.L. Kellogg Graduate School of Management, Northwestern University, and a B.A. in Business Administration and History from Alma College. Doug’s current project—Core7—is a reimagined marketing platform for modern consumers, marketers, and agencies. By engineering perpetual engagement with personalized experiences that are data-driven, measured and automated, the machine-enabled platform delivers extraordinary effectiveness and efficiency to marketers and agencies alike.
|Begins:||Wednesday, February 18, 2015 at 8:00am|
|Ends:||Wednesday, February 18, 2015 at 10:00am|
Loyola Quinlan School of Business
1 East Pearson