Relaunching a Legacy Brand in 5 weeks (United Stationers)

This event is over.

United Stationers, a brand with over half a decade of market-leadership, is embarking on a project to reposition the company. Like many B2B organizations, this would be one of the most significant marketing initiatives the company has ever considered. From the sales team to the legal team, finance, executives and even HR, this ‘all hands on deck project’ brings everyone together in pursuit of one goal – to bring a truly incredible repositioning to market. Learn how this fitful process is helping to elevate the importance and application of marketing principles to the entire company.      

Takeaways:

  1. Assessing organizational readiness for significant projects
  2. Key success factors of a rebranding program
  3. Methods to align goals and objectives with finance, HR, sales, ops and IT for ANY marketing project

About Diane Hund

Diane Hund, Vice President, Marketing, United Stationers

Diane Hund has spent over twenty years in the marketing arena, working in both business-to-business and business-to-consumer environments. She is currently the VP of Marketing for United Stationers.  In this role she oversees the marketing efforts for the office products and cleaning/facilities channels.  Previously, she has held marketing leadership positions at a variety of companies including Rust-Oleum, Boise Cascade, Danaher and most recently with Ball Horticultural (Burpee Seeds). While her experience has provided her with a solid skill set in strategic marketing, branding, research, digital, media and communications, her marketing passion focuses on working closely with customers to uncover unmet needs and then creating/repositioning the right products, services or solutions to meet those needs. As a seasoned marketer with over 20 years of experience, Diane has led initiatives that include launching new products that are, today, still leaders in their categories, rebranding and repositioning corporate entities and installing/improving strong customer-driven marketing processes and systems.  In addition to her experience, she holds an MBA from Northwestern’s Kellogg Graduate School of Business and a BA from the University of Michigan.  She lives in Elmhurst with her husband and three children. 

Click here for a Powerpoint presentation from the Luncheon! 

When
Begins:Thursday, March 12, 2015 at 11:00am
Ends:Thursday, March 12, 2015 at 1:30pm
Where

Maggianos
516 N Clark Street
Chicago, IL

Agenda

  • EMA
  • gyro: