An Afternoon with the Stars: MultiGenerational Marketing Predictions for the Future

This event is over.

What is the power of marketing and IT intentionally working together? What other trends will shape the future of marketing? Join us on May 4 as three generations of professionals discuss how new trends in marketing are taking shape in their organizations.

We’ll learn, network and enjoy cocktails inside the hottest Business Incubator in the USA while getting rare insight into the future of marketing from expert business marketers.

About the Moderator

Sandee Kastrul, Founder/CEO, i.c.stars

Sandee Kastrul is president and co-founder of i.c.stars, a nonprofit leadership and technology training program that prepares inner-city adults for technology careers and community.To date, over 185 students have graduated from the program.

Sandee also consults for the Illinois Resource Center and has provided School Corporations with diversity training and cross-curricular teaching methodologies throughout Illinois, Indiana and Wisconsin. Sandee is a board member of PAVE and Black Sphota Cocoon, and is a past board member of CTCNet Chicago.


Dipesh Patel, Senior Business Systems Analyst at AbbVie
Michelle Schutz, Sr. Marketing Manager, PD Neuroscience at AbbVie
Kevin McFall, Vice President, Media Marketing, Digital Strategy & Licensing at Johnson Publishing Company
Anu Pillai, Vice President, Digital Technology, Johnson Publishing Company
Brandies Meva'a and Cristhian Romero, Co-Founders, SourceDigital

About the Companies:

At AbbVie, we have the expertise of a proven pharmaceutical leader and the focus and passion of an entrepreneur and innovator. The result is something rare in health care today – a global biopharmaceutical company that has the ability to discover and advance innovative therapies and meet the health needs of people and societies around the globe.

Johnson Publishing Company
Johnson Publishing Company (JPC) was founded in 1942 by John H. Johnson and is the curator of the African-American experience – past, present and future. JPC is the preeminent publisher of EBONY and JET magazines and owner of Fashion Fair Cosmetics, an internationally renowned cosmetics brand for people of color. JPC is committed to celebrating the vibrancy of African-American culture by operating trusted brands and delivering products of the highest quality that inform, engage, entertain, inspire, and enhance the lives of people.

SourceDigital is a Marketing Agency founded in 2010 as a new business venture within i.c.stars. We have a team of 10 professionals with deep expertise and passion for helping clients increase lead flow, reduce customer acquisition costs, and connect with target customers. Our strategists research your customers and design 1 month-long campaigns. Our team of writers, social media specialists, and developers manage the ongoing effort necessary to execute regular content campaigns. Experts with deep skills in measurement systems set up the tracking necessary to gain insight from each campaign. 

Begins:Monday, May 4, 2015 at 3:00pm
Ends:Monday, May 4, 2015 at 6:00pm

222 W Merchandise Mart Plaza
Chicago, IL 60654


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