Breakfast Seminar: Sarah Barnes, Senior Director of Marketing, InnerWorkings

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Session Topic

How to Drive ROI Through Lead Generation Strategies: Driving awareness, engagement and conversions for new buyers

When it comes to B2B lead generation, what really impacts the bottom line? How do you, as a B2B marketer, drive revenue? How do you link with your sales team to create impactful and successful campaigns?

During this session, we’ll discuss which lead generation strategies are driving the best results for B2B marketers and how you can plan an effective lead generation strategy for your company. Other topics we’ll cover: how to work in concert with your sales team, the importance of the entire marketing ecosystem, and metrics you can use to measure the effectiveness of your program.

About the Speaker

Sarah Barnes is an experienced and energetic B2B marketer. Leveraging her knowledge in content marketing, mobile, SEO and more than 10 years in marketing and communications, she drives awareness and engagement for the brands she manages.

As the new Senior Director of Marketing at InnerWorkings, a global marketing execution firm, she will be leading the firm's content marketing, SEO, and lead generation strategy.

Prior to her role with InnerWorkings, Sarah was the Director of Marketing & Communications/Digital Marketing Consultant at Campbell & Company where she worked with her colleagues to further the company's presence through thoughtful communications and marketing strategies. As Digital Marketing Consultant, she worked with nonprofits to optimize their online presence through analyzing data and messaging that ultimately revealed strategies for the future.

Sarah is also an adjunct professor at Loyola University Chicago Quinlan School of Business where she teaches digital marketing. She is a frequent lecturer and guest speaker. Sarah received her Bachelor of Music Performance from Cincinnati Conservatory of Music and her Master of Business Administration from Loyola University Chicago, both with honors.

Begins:Wednesday, October 14, 2015 at 7:00am
Ends:Wednesday, October 14, 2015 at 9:00am

Loyola University Chicago
Schreiber Center, 16 E. Pearson
8th FL
Chicago, IL 60611


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