Breakfast Seminar: Stacy Neier, Senior Lecturer, Loyola University Chicago, Quinlan School of Business
"The Curious Case of the Common Good"
Marketing segmentation suggests that a "one size fits all" approach is not efficient, while marketing towards the common good now suggests that we shift messaging to take into account all consumers' needs. John Rawls defines common good as "certain general conditions that are ... equally to everyone's advantage." So, how can marketers integrate empathetic perspectives into understanding how to satisfy consumers' needs? With tools such as the Krznaric’s Empathy Museum, marketers hold the power to change how mindful interactions occur with consumers. Combining common good with empathy underscores emerging importance for marketers to practice the art and science of curiosity to face conflicting perspectives head-on and spark novel tactics for engagement.
About the Speaker
Before attending Loyola University Chicago for her MBA and PhD studies, Stacey Neier Beran attended the University of Missouri-Columbia where she earned her Bachelors of Science in Business Administration and Human Environmental Sciences. Prior to pursuing academics full time, Dr. Neier worked for Gap Inc. and Euromonitor International.
Her first teaching experience was as an adjunct instructor with Art Institutes’ Fashion Marketing and Merchandising faculty. She then joined the Quinlan School of Business at Loyola University Chicago as a full time Clinical Instructor in 2008.
Stacy continues her work as a Senior Lecturer for the Department of Marketing at Quinlan where she teaches marketing research, consumer behavior, retailing management, and marketing fundamentals.
These courses are offered as engaged learning, writing intensive, and honors sections. Dr. Neier lives in Chicago with her husband Matt.
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|Begins:||Wednesday, January 20, 2016 at 7:00am|
|Ends:||Wednesday, January 20, 2016 at 9:00am|
Loyola University Chicago, Schreiber Center
16 E. Prearson
Chicago, IL 60611