Breakfast Seminar: John Simpson, CEO, One North Interactive
Engage & Listen: Activating Your Brand Across Digital Touchpoints
Collaborative. Responsive. Client-focused. Innovative. These are some of the most commonly used go-to-market messages for B2B organizations. Nearly identical value propositions like these create a dangerous “sea of sameness” for this industry.
As marketers, we must dig deeper. We need to find a point of view that is authentic to the character of our organization and unique to our competitive set and vertical. Without this, it’s impossible to separate from the pack and present your clients and customers with a brand experience that is more than just your snappy color palette or slick logo.
Once that unique POV is established, simply articulating your organization’s brand doesn’t make it true. One North developed the Relationship Cycle to help relationship-based businesses identify when, where, and how these organizations need to engage with their audiences. Only by activating Brand across the various stages of the Relationship Cycle – for both internal and external audiences – will it be brought to life in a way that will influence current and prospective clients, and drive loyalty and advocacy.
Join John Simpson (CEO & Founder, One North) and Ryan Schulz (Managing Director, Brand, One North) as they discuss how to differentiate your brand, avoid the sea of sameness and activate Brand across all of your digital touchpoints.
About John Simpson
John Simpson is Co-Founder and Chief Executive Officer at One North and a 16-year veteran of helping professional services and business-to-business marketers engage with their clients and grow their organizations through brand-based digital marketing experiences.
John is a frequent author and speaker as it relates to relationship development, digital strategy and marketing innovation.
About Ryan Schulz
With a keen sense of storytelling and nearly a decade of brand work to his name, Ryan is One North’s Director, Brand. He helps clients clearly identify, define, and embrace their brand essence, purpose, and value proposition.
Prior to joining One North, Ryan served as Vice President of Marketing and Communications for Vosges Haut-Chocolat and also as Director of Brand and Communications Strategy at VSA Partners.
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|Begins:||Wednesday, March 16, 2016 at 7:00am|
|Ends:||Wednesday, March 16, 2016 at 9:00am|
Loyola University Chicago, Schreiber Center
16 E. Prearson
Chicago, IL 60611