Marketing Leaders Luncheon Series: Richard Sanderson, Executive Director, Consumer & Retail, Russell Reynolds

This event is over.

Session Topic

The CMO Profilers! What does it take to be a top CMO?

  • New research on the psychometric profile of leading CMOs
  • Insights on behavioral differences between CMOs and C-suite peers
  • The path from CMO to CEO
  • What’s next for the evolving role of the CMO

How do CMOs differ? What is the track from CMO to CEO? Richard Sanderson and Norm Yustin, Co-leads of the Marketing Officers practice of Russell Reynolds Associates, will present findings from a unique quantitative study that has determined the gap between CMOs and their peers, and the implications for CMOs and their onward career trajectory.

Richard Sanderson and Norm Yustin lead the Marketing Officers practice of Russell Reynolds Associates, the leading global executive search firm. Their recent hires include the Chief Marketing Officers of MetLife, Staples, Campbell’s Soup, Whole Foods Market, Edward Jones, United Rentals, Schneider Electric, BlueCross BlueShield Association, and many others. Previously Norm was the Chief Marketing Officer at Claire’s Stores and at Macy’s, where he oversaw brand strategy, creative development, and public relations strategy. Earlier, Richard was a management consultant at Booz & Co.

About the Speakers

Richard Sanderson
Marketing Officers Executive Search Practice Leader
Russell Reynolds Associates

Norm Yustin
Executive Director, Consumer & Retail
Russell Reynolds Associates

More details coming soon!

Check out BMA Chicago’s Blog for more great content!

Begins:Thursday, April 14, 2016 at 11:00am
Ends:Thursday, April 14, 2016 at 1:30pm

The Standard Club
320 South Plymouth Court
Chicago, IL 60604


  • GES
  • gyro:
  • EMA