Best Practices and Pitfalls of Sales & Marketing Collaboration

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Session Topic

There is a continuous push in B2B for sales and marketing to be a more collaborative effort, and meeting this goal can dramatically improve results. It sounds like a great concept, but making it happen can be harder than it sounds. Without a thoughtful collaboration strategy, attempting to overlap the two efforts often ends up disjointed and, at times, chaotic.

Join the Young Professionals and these business leaders in a panel discussion where they will share their top tips and best practices for making sales and marketing collaboration more effective.

(Important Note: you must be registered and on the list with security to be able to get to the ContextMedia offices on the 25th Floor.)

About the Moderator

Jeff is an internationally recognized online influencer, analyst, and expert on all things web collaboration, enterprise social networking, and enterprise IT strategy and has been named one of the top SharePoint and Office 365 personalities for past five years.

He is called a character with character and an early adopter of enterprise 2.0 technologies, social media content and marketing, e-commerce, community building, change management, and engagement.





About the Speakers

Angela Ripinski is a seasoned marketing and communications executive specializing in lead generation for B2B growth stage companies. She leads the membership marketing team for ContextMedia, driving membership growth and engagement of digital healthcare patient education products.

Prior to joining ContextMedia in 2015, she led GrubHub's B2B restaurant marketing team, owning the strategy and leading the team to achieve exponential growth through multiple acquisitions, a merger and an IPO. She attended Michigan State University and is an avid fan of Spartan football. She also enjoys playing soccer, traveling, ordering food/avoiding the kitchen, and traveling.




Cory is a perfectionist in an imperfect world. He runs the Midwest account management and business development operations for a digital consultancy called UpTop. UpTop is a mid-size digital shop that focuses on user research, user experience design and development around digital assets and works with clients like Wake Forest University & Mattress Firm, and a few big name clients like Amazon, Disney & Microsoft.

Cory has spent his career at the intersection of marketing and technology, primarily in account management and sales roles helping clients achieve stronger marketing performance and a healthier bottom line. Cory's passion is to help individuals and organizations push past the status quo.




Patrick is the Product Marketing Manager at Sprout Social, a leading provider of social media engagement, advocacy and analytics solutions for businesses. Prior to joining Team Sprout, Patrick was an avid Sprout user while managing several national brand accounts for a leading Chicago-based social media marketing agency.

When he's not buried in his Twitter feed, Patrick can be found playing with his dogs or stand-up paddle boarding—or both! Follow him @pcutty.






Tony is a partner at Sales Empowerment Group. He has broad experience in direct sales, sales leadership, launching brands/divisions, and currently as an Interim VP of Sales for multiple fast-growing companies.

This array of roles has taken him on a path of consulting with over 4,000 small-to-mid sized companies in countless industries, providing solutions around the entire employee life-cycle, sales, and technology. He is also (in no particular order) a blogger, dad, board member, drummer, husband, golfer, yo-yoer, and concert-goer.





Begins:Wednesday, June 29, 2016 at 5:30pm
Ends:Wednesday, June 29, 2016 at 7:30pm

330 N Wabash
Chicago, IL 60611


5:30pm - 6pm: Networking
6pm - 7pm: Panel Discussion
7pm - 7:30pm: More Networking

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  • EMA