February Keynote Speaker Luncheon

This event is over.

Session Topic

Freightliner "Real Cost of Ownership" Campaign

Presented by Mary Aufdemberg, Director of Product Marketing, Freightliner Trucks

In uncertain economic times, buyers increasingly focus on price. That's when savvy B2B marketers must craft a compelling story addressing cost while taking the brand-value proposition to a higher level. In this session, see how Daimler's Freightliner truck brand did just that by focusing on "total cost of ownership." Its new brand platform transforms the conversation from one dominated by fuel economy to one built on five pillars of Real Cost of Ownership. See how it was done.

Begins:Thursday, February 25, 2016 at 11:30am
Ends:Thursday, February 25, 2016 at 1:00pm

Maggiano's Little Italy
2019 Post Oak Blvd.
Houston, TX 77056


  • GES
  • gyro:
  • EMA