The HUMAN Brand: What's missing in your customer loyalty equation?
How do you relate to people, products, and companies?
How do you want people to react to your brand?
Isn’t it true that we hate our banks, love our smartphones, and think the cable company is out to get us?
What's actually going on in our brains when we make these judgments?
Through his original research on over 45 companies and brands, loyalty expert Chris Malone shows that we relate to companies, brands and even websites in the same way that we naturally perceive, judge, and behave toward one another – on the basis of their warmth and competence.
The implications of this are enormous, because widely accepted B-to-B marketing practices are completely at odds with our natural triggers of engagement, trust and loyalty. Once exposed to these insights, attendees will be inspired to challenge conventional wisdom and change the way they develop, manage and promote their products and services.
Chris Malone, founder of Fidelum Partners and former CMO at Aramark, will share key insights and imperatives on how to improve your B-to-B marketing effectiveness, including:
- What causes humans to become loyal to B2B companies and brands?
- What changed to cause traditional B2B marketing practices to stop working?
- Why the keys to building lasting B2B customer loyalty in the Digital Age are so strongly tied our distant past
- Case examples of how to build customer loyalty through warmth and competence
- Three imperatives for achieving sustained B2B customer loyalty and profitable growth
The first 10 registrants will receive an autographed copy of the book “The Human Brand: How We Relate to People, Products, and Companies” so hurry and register!
About Chris Malone
Chris Malone is a consultant and keynote speaker who helps clients achieve sustained business growth and performance. As Founder of Fidelum Partners, he has worked with hundreds of senior executives in organizations ranging from Fortune 500 companies to start-ups and non-profits.
He was chief marketing officer at Choice Hotels International and senior vice president of marketing at ARAMARK Corporation, and has held senior marketing and sales positions at leading organizations including the Coca-Cola Company, the National Basketball Association, and Procter & Gamble. He lives in the Philadelphia area with his wife and three sons.
Sponsored by: Brittingham's Pub
|Begins:||Wednesday, September 30, 2015 at 6:30pm|
|Ends:||Wednesday, September 30, 2015 at 9:00pm|
Brittingham’s in The Elk Room
640 East Germantown Pike
Lafayette Hill, PA 19444
Registration, Cocktails & Networking — 6:30 p.m.
Program start time — 7:30pm
Q&A / Networking — 8:30 - 9:00 PM