A CMO Conversation with Kathy Button Bell: How to Use Company Inflection Points to Increase Brand Awareness
Marketers should take advantage of every inflection point given to them to create awareness for their brand. Customers don’t care if it’s your 5th anniversary or your 75th. What’s important to customers is that you’re doing something innovative and interesting that relates specifically to them.
You might think that a company milestone, or other internal accomplishments may be silly and not significant to an external audience. Kathy Button Bell, CMO of Emerson begs to differ.
Join the BMAPhilly on April 21st for an intimate dinner conversation with Kathy, and to learn how Emerson launched a campaign to inspire and empower the next generation of engineers (their buyers) by connecting science to technological advances and modern conveniences. The point was capitalizing on an opportunity to celebrate her brand both internally amongst employees and externally with customers and the press.
This is a first come, first served event, and seating is limited, so register now! Here are the details:
Thursday, April 21st
- 6:30 PM Wine and Networking
- 7:00PM Welcome
- 7:30 PM Dinner and Conversation with Kathy Button Bell
- 8:30 PM Q&A and Wrap UP
Capitalizing on Emerson’s 125th Anniversary
2015 represents Emerson’s 125th anniversary. To celebrate, Emerson launched a marketing campaign highlighting their devotion to Science, Technology, Engineering and Math (STEM) education. The theme is “I Love STEM” and the goal is to broaden Emerson’s reach to touch and inspire both a younger audience as well as a science-minded psychographic.
Initially, Kathy didn’t want to celebrate Emerson’s 125th anniversary. To her (and to many of us), milestones like 100, 150 and 200 felt much more significant. But she quickly changed her mind when she realized that the number of years was not the point.
Who: Kathy Button Bell, CMO, Emerson Electric Co.
Bio: Kathy Button Bell is responsible for global marketing and corporate branding for Emerson (NYSE: EMR), a $24.7 billion diversified global technology and engineering leader, and oversees all corporate communications, market research and professional marketing development programs.
Button Bell launched Emerson's global brand strategy, creating its first-ever global advertising campaign and television commercials; later broadening its integrated campaigns into multiple languages; and expanding into today's digital/social marketing strategies. Button Bell serves as chairman of the 2013-2014 Business Marketing Association (BMA) board and was named the "Top Marketer of 2013" by BtoB magazine, where she has steadily been recognized among the best marketers since 2005.
She frequently speaks at national and international conferences on marketing and innovation. She is on the board of directors of Sally Beauty Holdings, Inc.; the Foundation Board of St. Louis Children's Hospital; and is a member of the board of trustees of the St. Louis Art Museum. Button Bell previously ran her own marketing consulting firm and before that held senior marketing positions at Converse Inc. and Wilson Sporting Goods. She is a graduate of Princeton University.
|Begins:||Thursday, April 21, 2016 at 6:30pm|
|Ends:||Thursday, April 21, 2016 at 9:00pm|
101 Ford St.
Conshohocken, PA 19428