ANA industry committees are an intimate forum to learn from peers and industry leaders through a mix of case studies, research and benchmarking/best practice sharing. Committees also provide members with the opportunity to network and drive industry thought leadership.
Participation in a committees is a benefit of ANA Corporate Marketer and ANA Gold Associate membership. There is no cost to join or attend meetings if you are a member. Committees provide an intimate forum to learn from your peers through member case studies and roundtable discussions and an opportunity to drive industry thought leadership. You need to be logged into the website in order to join.
The Business-to-Business Committee, Midwest Chapter is open to all ANA and ANA Gold Associate members. The group will focus on the addressing the best practices and unique challenges facing b-to-b marketers, including four specific areas: content marketing, customer experience marketing, sales and marketing alignment, and big data/analytics.