BMA Annual Conference

The BMA 2008 Annual Conference, which took place June 11-13 at the Loews Lake Las Vegas Resort in Las Vegas, Nevada, included a power lineup of speakers, seminars and workshops that helped business-to-business marketers crystallize their marketing programs, advance their brands and network with their peers.

The agenda included b-to-b representatives from Motorola, Dow Jones, PGA, Penske, Eastman Kodak, Mark Burnett Productions, FreshDirect, iMedia, Oracle, Ferrazzi Greenlight, and more!

And, again, thank you to all our Conference Sponsors.

For those who couldn't attend, here are a few highlights:

Keith Pigues, Chief Marketing Officer, Ply Gem, Inc. and BMA Immediate Past Chairman, welcomes conference attendees.	Jeff Hayzlett, Chief Business Development Officer, Eastman Kodak, and newly appointed BMA Chairman, says a few words about the conference program.

Eduardo Conrado, Corporate Vice President of Global Business & Technology Marketing & Communications, Motorola, emphasizes the importance of technology and Web 2.0 in b-to-b marketing.	Judith Sim, SVP & CMO, Oracle, addresses how Oracle ensures their brand is represented consistently in marketing materials from signage and billboards in airports to their presence at conferences and trade shows.

Tom Wade, CMO, PGA Tour, points out the power of active sponsorship marketing and how sponsorships need to provide value and brand recognition.	Bud Denker, EVP, Penske Racing, discusses Penske's strategic marketing direction that is based on innovation and value, and how that impacts what sponsor partners receive from their investment.

Sadoux Kim, Producer, Mark Burnett Productions, explains how sponsorship marketing can be intertwined into the storylines of television shows.

Catherine Monson, President, PIP Printing, discusses the importance of helping customers to build their buisinesses by providing marketing solutions and brand management.	John Favalo, Managing Partner, Eric Mower and Associates, emphasizes the importance of connecting with customers on a human, one-to-one level.

Keith Ferrazzi, CEO, Ferrazzi Greenlight and author of Never Eat Alone, drives home that success comes from making key connections with peers when developing powerful marketing plans.

Hart Cunningham, CEO, PerfSpot; Joe Pulizzi, Founder & Chief Content Officer, Junta 42; Brian Ellefritz, Senior Manager, Social Media Marketing, Cisco; and Aaron Kahlow, Managing Partner, Business OnLine, discuss how online social media and networking can positively impact b-to-b marketing.