2017 ANA/BAA Marketing Law Conference

The 2017 ANA/BAA 39th Marketing Law Conference: Breakthrough: Legal Strategies for Dynamic Businesses builds on its reputation as the broadest marketing advertising and privacy law conference with deep practical legal content, fruitful networking, and major CLE credits. Deep dives into all aspects of marketing and advertising law, social and digital Media, IP and privacy, FTC, State A.G. and self-regulation (NAD, CARU), Lanham Act, and Class Actions, with many new sessions to be added. Hear from 135 of the nation's leading inside and outside counsel and federal, state, and self-regulatory officials. In 2016, there were 730 attendees with over 210 major brands present. Keynote: Thomas Pahl, Acting Director of the FTC’s Bureau of Consumer Protection.

Law Conference Co-Chairs: Cisca Brouwer, Associate General Counsel, Snap Inc.; Amanda Conti-Duhaime, Lead Counsel, Advertising, Marketing & Promotion, FCA US LLC; Doron Goldstein, Partner, Katten Muchin Rosenman LLP; and Brent Sanders, Assistant General Counsel, Microsoft Corporation

Brands speaking to date include: Fiat-Chrysler, Snap, Airbnb, Avis, American ExpressBuzzfeed, Citibank, Coca-Cola, ComcastDunkin’Brands, Dyson, Facebook, Google, HBOIntel, Meijer, Mastercard, Major League Soccer, Microsoft, Netflix, McDonald’s, Oculus VR, Sony, PetSmart, Procter & Gamble, Cablevision/Altria, Mondelez, Revlon, Target, T-Mobile, Twitter, Twitch TVTurner Sports, Verizon, Whistle Sports, Whole Foods, and many more.

The hashtag for this conference is #MarketingLaw

Sponsorship opportunities for this year's Law Conference - contact Ed Kabak at 646-708-8123 or ekabak@ana.net

When
Begins:Monday, November 13, 2017 at 1:00pm
Ends:Wednesday, November 15, 2017 at 4:00pm
Where

Marriott Chicago Downtown Magnificent Mile
540 N Michigan Avenue
Chicago, IL 60611

The ANA has negotiated a special room rate of $309/night. To make your room reservation, please click here. You may also call the reservations department at 877-303-0104 and reference the ANA/BAA Conference. The cut-off date to obtain the ANA rate is Friday, October 27, 2017, after which prevailing rates apply. Please notify the hotel of any special needs that you may have.

Registration Pricing
    ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
  Conference Registration $2,095 $2,095 $2,195 $2,495 $2,495
Registrant Events
  Add Binder
(All registrants will receive conference materials on a flash drive. For an additional cost, you have the option to add a printed binder. Binder can be shipped directly to the registrant’s home or office or picked up onsite at the conference.)
$100 $100 $100 $100 $100

ANA Members & Associate Gold Members may take advantage of special corporate pricing of $4,800 for up to three members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/associatelist to see if your company is an Associate member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to  this page.

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Agenda

Co-Chairs:

Cisca Brouwer
Associate General Counsel
Snap Inc.

Amanda Conti-Duhaime
Lead Counsel, Advertising, Marketing & Promotion
FCA US LLC

Doron Goldstein
Partner
Katten Muchin Rosenman LLP

Brent Sanders
Assistant General Counsel
Microsoft Corporation

Monday, November 13, 2017
11:30am  

Registration Opens

1:00pm  

Breakout Sessions

 

Basics of Promotion, Sweepstakes, Contests and Gaming/Fantasy Sports

This session will provide an introduction to sweepstakes and skill contests, including the key legal issues and the vocabulary you’ll need to best understand the rest of the conference.  Also covered will be the rules and requirements for these types of promotions and a study of the latest on the conflicted world of fantasy sports.

Moderator: Barry Benjamin

Partner

Kilpatrick, Townsend & Stockton LLP

 

Basics of Advertising: A Brand New Take on Substantiation, Disclosures & Social Media

This session will cover important principles of advertising law, including pre-requisites to prove your claims, the type of proof required, how to make disclosures, and application of these principles to social media. In addition it will cover options for challenging competitors. If you’re new to advertising, this session will give you the information you need to put later sessions into context. Even if you’ve been doing this for a while, this presentation will put a fresh spin on important topics.

Moderator: Gonzalo Mon

Partner

Kelley Drye & Warren LLP

 

Transformative Trademarks & Other Key Issues

A review of trademark law, including the basics and the latest big issues in the legal arena.

Kristin Achterhof

Partner

Katten Muchin Rosenman LLP

 

Substantiating Advertising Claims: Views from Inside and Outside Counsel

Substantiation for advertising claims is one of the most important and challenging matters that marketers and their lawyers face.  We will explore issues and questions that frequently arise in developing support for claims, evaluating claims by competitors, how inside counsel can work successfully with marketing and R&D, and how inside and outside counsel can most effectively and efficiently work together.

Moderator: Alexander Kaplan

Partner

Proskauer Rose LLP

Candace Sady

Chief Marketing Counsel

Hill's Pet Nutrition

 

How to Negotiate the New Agency/Client Agreements

This session will present the viewpoint of both the brand and the agencies in negotiating the tricky terrain of agency-client agreement and in light of recent developments.

Moderator: Robert Driscoll

Partner

Davis Wright Tremaine LLP

Sandra Leib

General Counsel

DDB Chicago Inc.

Daniel Nemet-Nijat

Associate Counsel

Home Box Office

2:05pm  

Price and Sale Advertising-A Dynamic Landmine?

Advertisers and retailers and facing increasing challenges regarding sale and price advertising and claim substantiation.  This session will cover recent enforcements and actions in sale/price and comparative advertising, best practices for compliance and risk mitigation, and strategies for addressing dynamic pricing and geo-targeting.

Moderator: Jason Howell

Partner

Perkins Coie LLP

Brandi van Leeuwen

Senior Counsel

Meijer Inc.

Mark Richardson

Director Counsel, Merchandising & Marketing

Target Corporation

Maureen Kats

Senior Counsel

Pet Smart Inc.

Sabrina Ross

Legal Director, Privacy

Uber

 

State A.G. Policy Enforcement Priorities in Consumer Protection – The Last Line of Defense?

This session will cover important development in State AG policy and enforcement, including in the much debated privacy area.

Moderator: Richard Lawson

Partner

Manatt, Phelps & Phillips LLP

Jordan Adler

Asst. Attorney General, Bureau of Internet & Technology, N.Y.

State Office of the Attorney General

Brad Schuelke

Asst. Attorney General, Internet & Privacy Team, Consumer Protection Div.

Texas Office of Attorney General

 

3rd Party Rights: Brand Licensing Network Clearances and Complex Rights Acquisitions

Co-Moderator: Aaron Taylor

Partner

Davis & Gilbert LLP

Co-Moderator: Melanie Howard

Partner

Loeb & Loeb LLP

Mary A. Carragher

Chief Counsel, Global Marketing & Media

Mondelez International, Inc.

Kristin Manley

Associate Legal Director, Marketing

Twitter

Brian Fergemann

Sr. Counsel

McDonald’s Corporation

 

Case Study in Theater and Film Promotions

Moderator: Gina Reif Ilardi

Partner

Jenner Block LLP

Rachel Kimbrough

SVP Business & Legal Affairs

STX Entertainment

Kesari Ruza

VP Legal Affairs

Home Box Office

 

Regulatory Oversight of European and Canadian and American Consumer Marketing in 2018

Data and personal information flow across international borders is essential to today’s global marketplace.  But, with different and evolving standards in various jurisdictions, it can be hard to keep up. And the GDPR effective in early 2018, may throw the whole US-Europe system into chaos.  Hear from both in-house and external legal perspective on developments impacting privacy, anti-spam and data issues in the U.S., Canada and Europe.

Moderator: Catherine Bate

Partner

Miller Thomson LLP

Rhonda Joy McLean

Deputy General Counsel

Time Inc.

Sara Perry

Advertising, Business & Legal Affairs

NBC Universal Media, LLC

3:05pm  

Compelled Disclosure, the First Amendment and a New Path for the FCC on Privacy and Net Neutrality

This session will explore the current state of commercial speech doctrine, with particular emphasis on the increasing use of compelled disclosures and disclaimers.  This will include a discussion of the extent to which recent developments concerning the Federal Communications Commission affect the law and best practices.

Moderator: Robert Corn-Revere

Partner

Davis Wright Tremaine LLP

 

Best Practices for Brands Negotiating Sports Marketing Agreements

What are best practices in representing leagues and team and brands concerning sports marketing. An advanced practical session.  

Moderator: Thomas Adams

Associate Director & Associate General Counsel

The Procter and Gamble Company

Caesar Lopez

Lead Counsel

Major League Soccer

Sarah Dale

Sr. Director, Negotiations & Client Services

Genesco Sports Enterprises

Alan Sutin

Shareholder

Greenberg Traurig, LLP

 

The Right of Publicity vs. Fake News and Other Content Claims

Your clients are obtaining rights in content created by media and other content creation entities accustomed to creating editorial as opposed to advertising content. What are best practices in disclosing the brand’s connection to the content when it is published in different forms and media, including as a vehicle or consideration for advertising placements and revenue shares. How does fake news play into this arena?

Moderator: Rick Kurnit

Partner

Frankfurt Kurnit Klein & Selz, PC

Eric Baum

SVP, Business & Legal Affairs

Sony Pictures Entertainment Inc

Greg Brehm

Vice President & Associate General Counsel

Buzzfeed

Steve Weissman

SVP & Deputy General Counsel

Time Inc.

Tori Chami

Vice President & Senior Counsel

American Express Company

 

Autonomous Cars & Other Devices

Moderator: John Feldman

Partner

Reed Smith LLP

Kimberley Y. Chainey

Associate General Counsel, Global M&A, Strategy and Innovation

Avis Budget Group, Inc.

Frank Cona

Chief IP Counsel, Chief Privacy Officer

ADT Security Services

 

Natural Claims/Consumer Class Actions

Eileen Patt

Partner

Kramer Levin Naftalis & Frankel LLP

Megan Frient

Senior Counsel, Global Litigation & Dispute Resolution

The Procter & Gamble Company

Brie Janke

Senior Counsel

The Procter & Gamble Company

4:05pm  

Best Transactional Practices for the Programmatic Advertising Ecosystem

Moderator: James D. Taylor

Partner & Co-Chair Advanced Media/Technology

Loeb & Loeb LLP

Brett Celedonia

Senior Counsel, Digital Media, Advertising/Marketing

Netflix Inc.

Sarah La Voi

Assistant Deputy General Counsel

Re:Sources USA

 

Ethics for Lawyers

Jack P. Sahl

Professor

University of Akron Law School

 

The Shared Economy: Disruption Continues

Moderator: David Ervin

Partner

Crowell & Moring LLP

Alicia Del Valle

Senior VP & Marketing Counsel

Airbnb

David Morris

VP & Associate General Counsel

Trip Advisor

 

Metrics & Monitoring Efficiencies and the Performance of Social/Digital Media Advertising

You’ve run your campaign – how do you know how well it did?  This session will discuss how to assess performance, especially for multi-surface campaigns, and what issues exist related to all that click and view data

Moderator: Jamie Rubin

Partner

InfoLawGroup LLP

Scott Mellon

Associate General Counsel, Advertising & Privacy

Facebook

Matthew Beebe

Product Counsel

Snap Inc.

 

Connected and Dissected– The Cross Device Ecosystem, the Internet of Things & the Role of Regulation

Co-Moderator: Alan Friel

Partner

Baker Hostetler LLP

Co-Moderator: Brian Nixon

Partner

Loeb & Loeb LLP

Steve Kim

Associate General Counsel

Spotify

Ashish Chordia

CEO & Founder

Alphonso TV

5:05pm  

Using Entertainment Marketing To Build Your Brand

Moderator: Robert Newman

Partner

Winston & Strawn LLP

Jane Pollack

Chief Counsel, Advertising & Sponsorships

Citigroup Inc.

Molly Malouf

Director, Legal Affairs

T-Mobile USA Inc.

 

TCPA Litigation in the New Regulatory Environment

Moderator: Terese Arenth

Partner

Moritt, Hock & Hamroff LLP

William Heberer

Vice President, Legal

Altice USA

Alycia Horn

Vice President & Deputy General Counsel

Comcast Corporation

 

The Latest Hot Button Issues in Real Time Marketing & Social Media

All the key issues in social media in real time marketing with a unique team of panelists

Moderator: Joseph Lewczak

Partner

Davis & Gilbert LLP

Aba Rogers

Counsel Worldwide Licensing & Global

The Coca-Cola Company

Caroline Selfridge

Chief Marketing Counsel

Intel

Joe Khanna

Sr. Managing Counsel, Marketing & Communications

MasterCard Worldwide

 

Trademark & Copyright Considerations in Marketing Campaigns

This session will provide an overview of trademark and copyright issues arising in marketing campaigns and including strategies and options for enforcing these rights.

Moderator: Cynthia Walden

Principal

Fish & Richardson P.C.

Amy Brosius

Chief Intellectual Property Counsel

Green Mountain Coffee

Kristen McCallion

Principal

Fish & Richardson P.C.

 

Best Practices in NAD Proceedings

Moderator: Ross Weisman

Partner

Kirkland & Ellis LLP

Diana Geseking

Assistant General Counsel for the Americas

Dyson, Inc.

W. David Hubbard

VP & DGC-Marketing, Intellectual Property & New Media Law & Policy

Verizon Communications

6:00pm  

Cocktail Party  

Tuesday, November 14, 2017
6:45am  

Registration Opens

7:15am  

Breakfast  

 

Roundtable Breakfasts with the Experts

 

Alcohol Marketing – The Whole Picture

Scott Schleifstein

Partner

Cohen Silverman Rowan LLP

 

European Laws: Financial Transparency Issues

Claire Bouchenard

Partner

Osborne Clarke LLP

 

Consent, Fines & Revocation under the TCPA

Christine Reilly

Partner

Manatt, Phelps & Phillips LLP

 

Protecting Your Brand Identity and Reputation in the Wake of the Equifax Data Breach

Brian Bloom

Partner

Moritt Hock & Hamroff LLP

 

Navigating State Security Breach Laws

Katherine Riley Townley

Associate

Kelley Drye & Warren LLP

 

Nuances of Commercial Co-venture Marketing

Robert LaPlaca

Partner

Verrill Dana LLP

 

Chat Bots/Social Bots - Rewards & Risks

Hannah Taylor

Counsel

Frankfurt, Kurnit, Klein & Selz, P.C.

 

Practical Solutions to Sweepstakes, Contests & Social Media Promotions

Larry Berney

General Counsel

Don Jagoda

 

Prize Promotions, Gender Stereotyping, Brexit & Other Hot Topics - UK Marketing

Jo Farmer

Partner

Lewis Silken LLP

 

Traps in Social Media and Internet Advertising in Germany - and How to Avoid Them

Information and disclosure obligations: imprint, ADR, privacy policy and more.

Soren Pietzcker

Partner

Heuking Kuhn Luer Wojtek

 

Problems of Consumer Review Sites

Andrew Lustigman

Partner

Olshan Frome Wolosky LLP

 

Managing Celebrities & Influencers – Branded Content vs Commercials

The Team Companies

Speakers TBA

 

How Best to Defend Against Allegations of Economic Fraud from an FDA and USDA Perspective

Brian Ronholm

Sen. Director of Regulatory Policy

Arent Fox LLP

Georgia Ravitz

Partner

Arent Fox LLP

Keri Bruce

Partner

Reed Smith LLP

8:15am  

General Session

 

Welcome & Introduction of Co-Chairs

Ed Kabak

Senior Vice President

ANA

 

Opening Remarks

Bob Liodice

Chief Executive Officer

ANA

 

Year in Review, Sweepstakes, Contests, Privacy, Digital & Social Media

A master of the arts gives the highlights of the year in the industry as well as the strategies/tactics and insider’s look at how to deal with the key issues of the day.

Linda A. Goldstein

Chair Advertising Marketing & Digital Media Practice

Baker Hostetler LLP

 

New Frontiers in Technology Platforms and Ad Tech

An in-depth, hands-on look at how marketers are using new technologies, how existing platforms are evolving and innovating, and the implications of these developments for marketing and advertising lawyers.

Moderator: Kenneth Florin

Chairman-Elect

Loeb & Loeb LLP

10:30am  

Networking Coffee Break  

10:50am  

General Session Cont.

 

A Case Study in Complex Legal Problem Solving:

Any in-house counsel knows that there is never such a thing as an ordinary day. A cease and desist letter lands in your inbox alleging that a major advertising campaign you just launched incorporates certain elements that infringe another company's IP rights; a key brand spokesperson lands on the front page but not in a good way; the head of your product development team calls to say there may have been fraudulent data in one of your key clinical trials. To make matters worse, you’ve just found out the company’s main competitor just filed an emergency injunction motion against the company. A panel of expert outside and in-house counsel provide practical complex problem solving to some of the issues that threaten to keep you up at night.

Moderator: Roger Colaizzi

Chair Advertising Litigation

Venable LLP

Po Yi

Partner

Venable LLP

Jane Jeannero

Vice President, Chief Counsel, Global Brands

Kellogg Company

Elizabeth H. Baran

Vice President, Associate General Counsel

Dick’s Sporting Goods

Jim Dudukovich

Marketing, Advertising & Social Media Counsel

Blue Apron

 

Negotiating & Using Consumer Friendly Big Data: Strategies for Compliance & Effective Marketing

Moderator: Doron Goldstein

Partner

Katten Muchin Rosenman LLP

Kate Eguchi

Senior Transactional Counsel

Whole Foods Market Inc.

Lisa Gallerano

Senior Vice President, General Counsel

Epsilon

12:45pm  

Luncheon and Keynote Speaker

Thomas Pahl

Acting Director

Bureau of Consumer Protection FTC

1:45pm  

General Session Cont.

 

As American as Apple π : Automobile Advertising and Promotions Charge into The Future

Moderator: Benjamin Mulcahy

Partner, Content, Media & Entertainment

Jenner & Block LLP

Amanda Conti-Duhaime

Lead Counsel, Advertising, Marketing & Promotion

FCA US LLC

 

Augmented, Virtual & Mixed Reality, and AI

Moderator: Brian Heidelberger

Partner

Winston & Strawn LLP

Gabe Karp

Chief Development Officer

Marxent Labs

Nick Johnson

Partner

Osborne Clark LLP

Andrea Sander

Marketing Attorney

Microsoft Corporation

Shaka Johnson

Associate General Counsel

Oculus VR

3:35pm  

Networking Coffee Break  

3:45pm  

Breakout Sessions

 

Brands & Music – Deal Points on Music Licensing & Use

An overview of the legal issues.

Moderator: A.J. Correale

Member

Frost Brown Todd LLC

Julie Swidler

EVP, Business Affairs & General Counsel

Sony Music Entertainment

Alexandra Gerber

VP, Associate General Counsel

Revlon Inc.

 

Global Advertising GALA

Moderator: Cisca Brouwer

Associate General Counsel

Snap Inc.

Ricardo Antequera

Managing Partner

Estudio Antequera Parilli & Rodriguez, Venezuela

Brinsley Dresden

Partner

Lewis Silkin LLP, UK

Hande Hancer

Partner

Gun & Partners, Turkey

Jan Ravelingien

Partner

Marx Van Ranst Vermeersch & Partners, Belgium

Uri Weinstok

Partner

BLP, Costa Rica

 

E-Sports: Negotiating Rights, Talent & Brand Safety

Moderator: Suemyra Shah

EVP Legal & Business Affairs

Whistle Sports

Michelle Parker

Deputy General Counsel

Twitch TV

Greg Via

Global Head of E-sports & Entertainment Marketing

Gillette

Kevin Glidewell

Asst. General Counsel

Turner Sports

 

“The Private Label Revolution”

Private labels are surging. Gone are the days when private labels merely claimed “compare to.”  Now, they are fully-featured products making powerful performance claims, just like the brand names.

Retailers are partnering with CPG companies to launch new competitive labels, and then launching them against the branded versions sold by those same partners.  What is driving this revolution and how are retailers and brands managing the delicate legal dance? Are CPG brands slowly killing themselves?

Moderator: Christopher Cole

Partner

Crowell & Moring LLP

Ryan Tisch

Partner

Crowell & Moring LLP

Angela Sijuwade

Assistant General Counsel

Edgewell

 

Shakedown Street: Cyber Extortion, Data Breach and the Business of Bitcoin

Since “the year of cyber extortion” in 2016, organizations have been required to adapt to the new age of cyber-attacks. Additionally, anyone in the breach business has been required to adjust cadence and create new service lines in order to help companies respond. In this session, the audience will get to hear some of the wildest extortion stories while focusing on the legal and security challenges that organizations are faced with throughout a cyber extortion incident. How do you pay? When do you pay? Who are you paying? What happens if you don’t pay?

What you’ll take away:

•Understand what legal, privacy and security challenges companies face when going through these types of incidents

•Learn about the world of bitcoin

Moderator: Theodore J. Kobus III

Chair, Privacy & Data Protection Practice

Baker Hostetler LLP

Brett Anderson

Breach Response Service Manager

Beazley Group

Jason Rebholz

Vice President

The Crypsis Group

4:50pm  

Amping-up Compliance: Strategies for Implementing a Robust & Efficient Marketing Compliance Program

Learn how to use tools, technology, and training to improve your organization’s compliance profile – without over-taxing your legal team.   Hear about the impact Microsoft’s compliance program had in the FTC’s Xbox One/Machinima endorsements inquiry, and how to efficiently leverage outside counsel as part of a compliance program.

Adam Solomon

Partner

Michelman & Robinson LLP

Patricia Doyle

Senior Advertising Law Compliance Manager

Microsoft Corporation

 

What’s New in Consumer Class Actions?

In assessing risk, those who counsel advertisers must take into account the various forums in which advertisements can be challenged.  At NAD, a growing body of largely consistent jurisprudence has enhanced the predictability of outcomes before that body.  At the same time, but for different reasons, there is a smaller chance a responsible advertiser will face a Lanham Act suit or FTC action: the huge expense of federal court litigation has caused a drop in Lanham Act filings and a change of Presidents foreshadows a less aggressive FTC.   But the number of class action false advertising cases continues to grow, and in 2017, there was a spike in important federal appellate and district court class action decisions.   Unlike with NAD, the increasing number of class action decision has not resulted in greater clarity This session will examine some of this year’s key class action decisions to help guide advertising counselors in determining the multiple directions in which the class action wind is blowing.

Moderator: Lawrence I. Weinstein

Partner

Proskauer Rose LLP

 

Cause Marketing

Learn the latest about compliance for cause-marketing programs, including in social media. Topics include charitable sales promotions, donations at checkout, and free-action programs. Case studies enliven this informative session. Receive a solid overview of compliance for each type of program, plus state-by-state reference materials. 

Moderator: Edward Chansky

Shareholder

Greenberg Traurig LLP

Alana Sharenow

Director Legal Counsel

Dunkin’ Brands Inc.

 

Protecting and Enforcing Your Brand in the Intellectual Property Domain Name and App Arenas

Moderator: Jason Mueller

Partner

Locke Lord LLP

Brittany Perez

VP, Associate General Counsel

Match Group

 

The Complex Interface: Native Advertising, Influencer Marketing & User General Content

Amy R. Mudge

Partner

Venable LLP

Mary K. Engle

Associate Director, Division of Advertising Practices

FTC

Lisa Horwitz

Assistant Chief Counsel, Consumer Products and Interactive Media

Disney

Brent Sanders

Assistant General Counsel

Microsoft Corporation

Laura Brett

Director

National Advertising Division, ASRC

5:45pm  

Cocktail Party  

Wednesday, November 15, 2017
7:15am  

Breakfast

8:15am  

General Session

 

Introduction

Ed Kabak

Senior Vice President

ANA

 

Legislative Year in Review

A leading expert on Washington politics and the economy brings you right up to date on developments in our industry and the country.

Dan Jaffe

Group Executive VP, Government Relations

ANA

 

Transformation Sweeping Advertising and Marketing: Key Trends and Legal Developments

We are at a pivotal time in advertising history, and the industry as we know it is changing.  Traditional media strategies are colliding with content creation; in today’s “attention economy,” consumers interact via social media, wearables, and virtual reality, and increasingly block or do not respond to traditional segregated ads.  Agencies are becoming content labs in an effort to reach these consumers, targeting their interests in real-time and incorporating tailored messaging into their daily activities across devices.  The question we will explore is this: how can modern advertisers ride the massive wave of technological change while maintaining integrity and transparency, strategically transforming traditional sales models, and navigating the legal landscape?  How can brands effectively power the key marketing disciplines of Content, Shopper, Experiential and Promotions with effective advertising strategies to spark Brand Activation?  Whether you are a brand, agency, retailer, publisher, media or technology company, come to experience a creative and thought-provoking exploration of the future of advertising and the hot button issues and challenges affecting the industry today.

Ronald Urbach

Chairman & Co-Chair of Advertising, Marketing & Promotions Practice

Davis & Gilbert LLP

10:00am  

Networking Coffee Break  

10:20am  

General Session Cont.

 

Advertising Review- Top Developments of the Year

This panel will cover the major legal developments in the past year that had the greatest impact on the advertising/marketing landscape.  Federal and state regulatory and industry self-regulation leaders will discuss the major actions taken by their offices in the last year in the areas of social media disclosures, claim substantiation, pricing claims, privacy/data security, and automatic renewal offers.  They will discuss their current “hot” topic agenda items and offer insights as to what areas of the law might come under scrutiny next. These panelists will provide the “thinking” behind the actions and provide attendees with the tools they need to stay complaint in this rapidly changing landscape. 

Moderator: Marc Roth

Partner

Davis Wright Tremaine LLP

Leslie Fair

Senior Attorney

Bureau of Consumer Protection FTC

Martin Zwerling

Deputy Director

National Advertising Division, ASRC

Paul Singer

Deputy Chief

Consumer Protection Office of the Texas AG

 

“Content Creep: Media Deals with Custom Content, Native Advertising and Other Value-Added Elements”

This session explores what advertisers and agencies need to think about when doing media deals that involve elements other than the purchase of standard ad space/time.  The standard AAAA-IAB insertion order doesn’t delve into this with the requisite detail (a fact recognized by both publishers and agencies/brands), and this is something our clients struggle with all the time.  This session will explore issues relating to rights clearance, custom content production, SAG-AFTRA, disclosure, regulatory and promotion issues.

Co-Moderator: Jeffrey A. Greenbaum

Managing Partner

Frankfurt Kurnit Klein & Selz, P.C.

Co-Moderator: Brian Murphy

Partner

Frankfurt Kurnit Klein & Selz, P.C.

 

Advertising Litigation

Moderator: Norman C. Simon

Partner

Kramer Levin Naftalis & Frankel LLP

1:05pm  

Luncheon

2:00pm  

Breakout Sessions

 

Children's Advertising, CARU, COPPA, Connected Trip & Child Influencers

Co-Moderator: Allison Fitzpatrick

Partner

Davis & Gilbert LLP

Nur-ul-Haq

Vice President, Counsel, Kid’s Compliance

Nickelodeon

Angela Tiffin

Senior Staff Attorney

Advertising Self-Regulatory Council/CARU

Pamela Lina

Counsel

Turner Broadcasting System, Inc.

 

The Art of the Social Media Deal

Today’s consumers want community and authenticity in their brand experiences. Once on the periphery, influencer marketing is now on the forefront of brand connections with their consumers.  There are, however, some important rules of the road before you leap. The FTC has long been engaged in pushing endorsers to disclose their material connections with brands; the FTC is increasingly training its sights on influencer marketing.  Following a spate of letters this spring from the FTC, it’s more important than ever to make sure that sponsorship disclosures are front and center and that brands don’t lose control if something goes awry.  Join panelists in a behind-the-scenes discussion of the rewards of using influencers, the FTC’s perspective, and the must-have components of an influencer compliance program.

Moderator: Phyllis Marcus

Partner

Hunton & Williams LLP

Maria Guerra

Executive Vice President

Influence Central

Serena Viswanathan

Assistant Director, Division of Advertising Practices

FTC

 

Complex Loyalty Programs

Adam Sand

General Counsel

ShopKick.com

Julia Riehm McGuffey

Corporate Counsel

Papa John's International, Inc.

Shazmah Hakim

Vice President & Senior Counsel

Marriott International, Inc.

 

Mobile Marketing and Payments: New Wine in New Bottles?

Mary Ann Wymore

Officer

Greensfelder, Hemker & Gale, P.C.

Paul Twarog

Director, Legal

Google

Josh Yaker

Vice President and General Counsel

HelloWorld

 

Social Media Marketing & Privacy Sharing

This season covers social media marketing with the focus on unique privacy & date protection concerns including, GDPR compliance.

Co-Moderator: Rachel Hudson

Associate

Sheppard Mullin Richter & Hampton LLP

Co-Moderator: Julie Rubash

Associate

Sheppard Mullin Richter & Hampton LLP

3:05pm  

Celebrity/Sports Talent: A Practical Contract and Negotiating Guide to Deals

Moderator: Jason W. Gordon

Counsel

Reed Smith LLP

Theresa Harris

Senior Counsel

Target Corporation

 

Complications of Consumer Review

Moderator: Sharon Kohn

Senior Legal Editor

Thomson Reuters

 

Retail & Food Marketing Under the Microscope

Moderator: Monica Stover

Attorney

Barnes & Thornburg LLP

Brandi van Leeuwen

Senior Counsel

Meijer Inc.

4:00pm  

Conference Adjournment


Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received less than 60 days out or for 'no shows.' Corporate packages are not eligible for cancellation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.

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