BMA15: Helping B-to-B Marketers "Be More"

This event is over.

BMA15 Member Attendees: To see conference videos, speaker presentations, and member-only event recaps, click here, or directly under this page's sidebar, "Content for this Event."

BMA15 Non-Member Attendees: We invite you to watch a three-minute overview of BMA15 here.  If you would like to gain access to all of BMA member-only event recaps and content, you may wish to consider becoming a BMA member. Learn more about the many valuable benefits here.  Why not join BMA today!

With more and more expected of B-to-B marketers every day, we need a resource to help us confidently seize the future.  Get going by joining 1,000+ fellow B-to-B marketers from 600 firms, 35 states and 15 nations at the biggest and best B-to-B marketing event on the planet.  Hear ideas and new thinking to return home brimming with confidence to do, achieve and be more for your companies, clients and careers.

Globally, the BMA15 will be the biggest and by far the most horizontal B-to-B marketing conference offering 12 B-to-B subject areas including:

  • Marketing technology
  • Customer experience, service and loyalty
  • Marketing and sales
  • Client-agency relationships
  • Content marketing
  • Social media
  • Data and analytics
  • Branding and brand activation
  • Demand generation and performance marketing
  • Digital and video marketing
  • Pricing
  • Integrated marketing

Content will be marketer led, not vendor driven, with the majority of presenters being senior corporate marketers--some occasionally supported on stage by key agency partners.  In all, BMA15 will feature up to 50 respected B-to-B marketing authorities in 39 sessions that for the most part are either 30 or 15 minutes in length.

For detailed agenda, speakers and more, visit the BMA 2015 Conference website at

Begins:Wednesday, May 27, 2015 at 8:00am
Ends:Friday, May 29, 2015 at 1:00pm

Sheraton Chicago Hotel & Towers
301 E. Water Street
Chicago, IL 60611

The Sheraton Chicago Hotel & Towers is offering a rate of $229/night. To reserve a room please click here. The BMA has also negotiated a room rate of $229 at Loews Chicago Hotel (455 North Park Drive Chicago, IL, 60611), right next door to the Sheraton. To check availability, please call the Loews Reservations Center at 1-877-868-8232 and mention, BMA15 Business Marketing - Helping B2B Marketers Be More, to receive the special rate. The cutoff date is Wednesday, May 20, 2015, after which prevailing rates apply.

Get special rates on car rentals using promotion codes located in this document.


For detailed agenda, speakers and more, visit the BMA 2015 Conference website at

Cancellation Policy and Notes

Single member and non-member conference registrations can be cancelled in writing only via email ( Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received after the conference start date or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details. Miscellaneous: 1. The conference agenda is subject to change. 2. A portion of your guest room rate will be used to offset conference costs. 3. ANA accepts no responsibility for the loss of, or damage to, personal property. 4. Registrations received after two weeks prior to the conference may not be included in the attendee list.

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