2018 Masters of B2B Marketing

The 2018 ANA B-to-B Masters of Marketing Conference is themed Growth: Driving Results and Marketing Value.  You will hear from leading CMO’s, technology companies executives, B-to-B agency leaders and select B-to-B industry leaders sourced  from across the major sectors of industry.  They will share their inspirational approaches to effective, results-driven brand marketing. 

With the increased complexity and dynamism in business-to-business marketing, marketers are required to apply new and different strategies needed to effectively reach buyers requiring marketers to be disruptors, innovators, and to leverage next generation technology and approaches.  The conference will provide powerful  insights into the approaches that successful B-to-B companies have taken to create, deliver, and profitably harvest value.  Our conference speakers, will share their experiences, taken from their strategic marketing efforts, to provide insights and inspiration.  We will also showcase the redesigned 2018 B2 Award winners at a fun networking oriented Gala where we will share insightful, winning case studies in all areas of B-to-B marketing and celebrate the winners.

Conference MC:
Bill Tucker
Executive Vice President

Begins:Wednesday, June 6, 2018 at 8:00am
Ends:Friday, June 8, 2018 at 12:00pm

Chicago Marriott Downtown Magnificent Mile
540 North Michigan Avenue
Chicago, IL 60611

The ANA has negotiated a special room rate of $260/night. To make your room reservation, please click here. You may also call the reservations department at 312-836-0100 and reference the ANA Masters of B2B Marketing Conference. The cut-off date to obtain the ANA rate is Wednesday, Monday, May 21, 2018, after which prevailing rates apply. Please notify the hotel of any special needs that you may have.

Registration Pricing

Early-bird pricing is in effect through 03/31/2018

    ANA Associate Gold Associate Silver Associate Individual Non Member
  REGISTRATION $995 $995 $1,095 $1,095 $1,295

*Early-bird pricing reflects a $400 savings*

ANA Members & Associate Gold Members may take advantage of special corporate pricing of $2,495 for up to three members from the same company. Association Silver Members may take advantage of special corporate pricing of $2,995 for up to three members from the same company. Non-Members may also take advantage of special pricing of $3,295 for up to three members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/associatelist to see if your company is an Associate member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to  this page.

Register Now

Wednesday, June 6, 2018

Registration Opens


Conference Kickoff Sessions

The conference will kick off with two simultaneous sessions. Each will run for an hour (10-11AM) and then each will be repeated (11AM – 12PM), ultimately providing conference goers the opportunity to attend both sessions. The sessions are TBC.


General Session Begins


Intro Speaker

Bill Tucker




Karen Walker is SVP and Chief Marketing Officer at Cisco, responsible for the company’s Marketing and Communications organization. Since becoming CMO two and a half years ago, Karen has completely transformed the marketing and communications function at Cisco to be a leader in real-time personalized marketing and communications. As part of the transformation, she’s invested heavily in marketing technology to build a multi-award-winning tech stack and continues to invest in change to drive accountability for the marketing function and growth for Cisco’s business. In 2017, she was recognized by Forbes as one of the World’s Top 10 Most Influential CMOs. Karen will share her experiences as a champion of data-driven marketing to elevate the role of the function within B2B organizations.

Karen Walker

Senior Vice President and Chief Marketing Officer



Comcast Business is the fastest growing subsidiary of Comcast Corporation and offers crucial business tools to help organizations of all sizes. Denice Hasty leads B2B brand leadership and ensures profit growth across Comcast Business. Hear Denice’s insight into the strategies, challenges, and experiences driving marketing value in a fast growth environment.

Denice Hasty

Senior Vice President, Chief Marketing Officer

Comcast Business


Coffee Break


ANA Partner/Marketer TBC

This session will offer a C-level top-to-top case study delivered by an ANA agency partner and one of their clients.


Stanley Black and Decker is a leading global diversified industrial company specializing in tools and storage, security, and industrial products. Mike oversees both the B2B and B2C divisions across the entire company worldwide. Mike’s experience includes the orchestration of marketing innovation and value across a highly diverse and complex portfolio of business.

Mike Simpson

Chief Marketing Officer

Stanley Black and Decker






Awards Dinner Gala

The B2 Awards are back and bigger than ever for 2018. The ANA business-to-business prestigious award program recognizes and honors B-to-B marketers and B-to-B agencies who exhibit excellence in innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business and/or new media strategy, and successful new product and service introductions. The B2 Awards Gala will celebrate and honor top awards such as Corporate Marketer of the Year (Large and Small), Agency of the Year (Large and Small), and Marketer of the Year.

The hashtag for this event is #B2Awards.

Thursday, June 7, 2018



General Session

At the start of 2017, Xerox officially divested its business services division to form Conduent. John Kennedy, Conduent chief marketing and communications officer, is responsible for overall marketing and communications, establishing the Conduent brand, and strengthening the link between marketing and sales for demand generation. Supporting this work is an ongoing effort to build a professional and disciplined marketing and communications function for the newly formed Conduent brand. Go behind the scenes of the world's largest provider of diversified business process services with John’s top-level insight into marketing and building a new brand.


John Kennedy

Chief Marketing and Communications Officer



ANA Partner/Marketer TBC

This session will offer a C-level top-to-top case study delivered by an ANA agency partner and one of their clients. 


Aniko DeLaney is the Global Head of Corporate Marketing for BNY Mellon, which had $33.3 trillion in assets under custody and/or administration, and $1.9 trillion in assets under management as of December 31, 2017. Aniko is responsible for BNY Mellon’s global corporate brand strategy, digital marketing, and market research. Aniko will share a compelling 360 degree cross-channel case study leveraging the BNY Mellon founder Alexander Hamilton. This work has been widely lauded as a breakthrough case demonstrating innovation and business results.

Aniko DeLaney

Global Head of Corporate Marketing

BNY Mellon


Coffee Break


LinkedIn serves the B2B marketing community as a content marketing platform, crucial resource for talent management, and as a tool to help enable better sales and marketing alignment. LinkedIn’s discussion will bring compelling new insights on trends that will be highly relevant for B2B marketers.

Tomer Cohen

Vice President, Product



Hue Du is a successful Sales and Marketing Executive with extensive automotive and material handling industry experience. She is the head of brand and marketing for Equipment Depot, America’s largest independent material handling and rental business. Hue will share her experience in transforming a low-interest, unassuming brand into a more sophisticated, emotionally-driven brand that now stands out in the marketplace

Hue Du

Vice President Marketing and Communications

Equipment Depot


Lunch (ANA Partner Presentation TBC)


As Chief Communications Officer, Greg is responsible for creating communications strategies that support GE Power’s global business priorities. He oversees all activities related to media relations, public affairs, thought leadership, employee and culture communications, corporate marketing communications, and digital/social. Greg will share insights into the “rewiring of GE Power,” both internally and externally. This business transformation is occurring at GE Power, as well as the entire GE company redesigns itself to meet the needs of the future.

Greg Gibbons

Chief Communications Officer

General Electric Power


ANA Partner/Marketer TBC

This session will offer a C-level top-to-top case study delivered by an ANA agency partner and one of their clients.


Coffee Break


Vonage is a leading provider of business cloud services transforming the way people work and businesses operate through a portfolio of cloud-based communications solutions. Ted leads all aspects of Vonage’s marketing strategy, and the company’s integrated marketing efforts as the company increasingly pivots to business-to-business. Ted will share how he is meeting this business challenge through innovation, creativity and the applications of insights and data.

Ted Gilvar

Chief Marketing Officer




Friday, June 8, 2018





ANA Partner/Marketer TBC

This session will offer a C-level top-to-top case study delivered by an ANA agency partner and one of their clients.


Coffee Break






Conference Adjourns

Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received after the conference start date or for 'no shows.' Corporate packages are not eligible for cancellation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.

     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.

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