2017 ANA Digital & Social Media Conference Presented by Meredith

The 7th annual ANA Digital & Social Media Conference will be held at The Manchester Grand Hyatt in San Diego, CA.  This event will provide the opportunity to connect and network with other top marketers and learning from the best and brightest of the industry. The conference brings together top client-side digital marketing professionals and key industry experts to discuss topics such as social media, e-commerce, native advertising, content marketing, influencers, AR, VR, AI, measurement, agency management, and more. The ANA Digital & Social Media Conference has become the annual “go to” event to discuss industry issues and to network with your peers!

The hashtag for this event is #ANADigital.

 

Host:
Christine Morrison (@christinemorr)
Director, Social Strategy and Digital Communications
Intuit Inc.
ANA Digital & Social Committee Chair, West Coast Chapter

When
Begins:Wednesday, July 12, 2017 at 3:00pm
Ends:Friday, July 14, 2017 at 12:00pm
Where

Manchester Grand Hyatt San Diego
One Market Place
San Diego, CA 92101

The ANA has negotiated a special room rate of $299/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Tuesday, June 20 2017, after which prevailing rates apply.

Registration Pricing
    ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
  Conference Registration $1,095 $1,095 $1,195 $1,295 $1,295

ANA Members & Associate Gold Members may take advantage of special corporate pricing of $1,795 for up to 2 members from the same company. Please click here to take advantage of this special rate. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please visit our website at http://www.ana.net/members/associatelist to see if your company is an Associate member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to  this page.

Register Now

Agenda
Wednesday, July 12, 2017
2:00pm  

Registration Opens

3:00pm  

Preconference Session

What kind of experiences can AI, AR, and VR bring to your brand? As these new technologies develop, the ability to engage consumers in an immersive experience with your brand develops as well.  Join these leading brands as they deconstruct what works in the new frontier of digital advertising and tackle the opportunities and challenges of working with brand new technologies.

Speakers to come.

6:30pm  

Reception

7:30pm  

Dinner  

Thursday, July 13, 2017
7:30am  

Breakfast  

BREAKFAST ROUNDTABLE DISCUSSIONS

We are organizing a number of tables at breakfast for attendees to informally discuss key issues. Each participating table will be marked with a topic. Those who would like to participate should arrive at the start of breakfast. Topics and moderators will be announced shortly.

8:30am  

General Session

 

MARRIOTT CHIEF MARKETING OFFICER KEYNOTE

With personal fulfillment at the top of their travel must-have lists, 67% of millennials admit to spending more money on travel experiences than material items. Marriott turned this rich insight into a reason to create a live content studio (M Live studio) where data, technology, and creativity come together to engage consumers in meaningful ways while integrating with Marriott Rewards with the goal of creating sought after moments for travelers. Discover how Marriott is designing to disrupt the industry through innovative partnerships, personalized content and a digital travel eco-system that is revamping the future of content marketing for brands and loyalty for its members.

Karin Timpone (@karintimpone)

Global Chief Marketing Officer

Marriott International

 

LANE BRYANT: PLUS IS EQUAL - HOW BODY EQUALITY BECAME A NATIONAL CONVERSATION

In the past decade, the term "fat shaming" has become part of our vocabulary and our culture. For many, it's the last acceptable form of bias. So in 2015, one retailer stepped up to change the conversation, champion plus size women and show them as they see themselves – beautiful, sexy and proud. Lane Bryant literally took them "out of the closet," gave them a platform that framed their conversation, changed media and fashion category norms, challenged misperceptions around body image and confronted this issue with one of the most progressive marketing efforts to date. Learn how Lane Bryant is combining the power of digital, social and traditional media channels to shift the conversation and make an impact beyond the bottom line.

Brian Beitler (@BrianBeitler)

Executive Vice President and Chief Marketing Officer

Lane Bryant, Inc.

10:30am  

Networking Coffee Break

11:00am  

General Session cont.

 

KELLOGG'S: DATA-DRIVEN CONSUMER ENGAGEMENT IN A DIGITAL WORLD

In a digital world that is constantly evolving, data, measurement, and customer experience are paramount. For Kellogg's, an integrated experience utilizing consume data to engage in across an ever increasing number of channels is the vision. Discover how Kellogg's is leveraging innovative analytics methods and tools to drive innovative creative, media, and technology-driven marketing. Also learn how they leverage the support of internal business leaders and they train the talent of their internal team and external partners to be a "data first" organization.

DeLu Jackson

VP, Digital Acceleration

Kellogg's

 

NORDSTROM: OMNI-CHANNEL AUDIENCE DRIVEN MARKETING APPROACH FOR 116- YEAR OLD RETAILER

Thanks to early investments in digital and a focus on the Millennial audience, Nordstrom continues to grow as a brand by prioritizing marketing spend through limited distribution brands, a best-in-class human service experience, and a seamless digital plus physical experience that focuses heavily on mobile, customer service, and e-commerce.  In this session, learn from the Head of Digital, Customer Acquisition and Media on how Nordstrom fully leads with digital across consumer touch points and marketing channels that work across the funnel from awareness and engagement to response and conversion.

Brian Hovis (@brianhovis)

Head of Customer Acquisition, Media and Digital

Nordstrom

12:30pm  

Lunch  

1:45pm  

General Session cont.

 

HOW MATTEL BUILDS BRANDS FOR THE YOUTUBE GENERATION

For more than 56 years, Barbie has inspired imaginations and encouraged girls on their journey to self-discovery. From Mermaid to Movie Star, Pet Vet to Police Officer, Fashionista to Fairy Princess, Barbie continues to celebrate the belief that "You Can Be Anything." In this session, the head of their newly created content studio will share how they bring this vision for Barbie and other Mattel brands to life through rich content experiences.  This session will unveil the operational model for their studio with their in-house team and agency partners, how they have changed their creative approach to coalesce advertising and branded entertainment, and how they have created a consolidated network of studio participants that delivers specialization and efficiencies across their entire brand portfolio. 

Catherine Balsam-Schwaber

Chief Content Officer

Mattel, Inc.

 

INTUIT BRIDGES THE DIVIDE BETWEEN BRAND AND DIGITAL

Intuit’s mission is to change their customers’ lives so profoundly that they can't imagine going back to the “old way.”  In this session, hear how Intuit applies rigor to “win” in digital in the complexity of landscape, disruption, and war for talent which leads to the need for end-to-end marketing rigor.  This session will also specifically highlight the TurboTax marketing digital transformation journey. 

Greg Johnson

Senior Vice President, Marketing

Intuit, Inc.

3:15pm  

Networking Coffee Break  

3:45pm  

General Session cont.

 

THE HALO EFFECT OF INNOVATION

It's 2017: Social is no longer new, mobile arrived a long time ago. What dragons do marketers still need to slay on these tried and tested platforms, and what challenges will new platforms and technologies present? Jory Des Jardins touches on how some of the more established innovations, such as programmatic and influencer marketing, have evolved. And she provides an overview on where some of the shiny new tech--AR/VR, bots/messaging, AI, and IoT—stands as it relates to brand integrations.

Jory Des Jardins (@JoryDJ)

Digital Media Advisor, Co-Founder

BlogHer

 

MEMBERS-ONLY DEEP DIVE (ANA CORPORATE MEMBERS ONLY)

ANA Members are invited to join us following the final general session to participate in an ANA Members Only Deep Dive, led by Doug Busk Global Group Director – Digital Communications & Social Media at The Coca-Cola Company. In this session, we will dive deep into key industry topics such as:
• Content marketing
• Programmatic
• Social media
• Data and attribution

ANA members will have the opportunity to share insights and challenges in key areas, learn from their marketing peers, and engage in rich conversations on these key "hot" topics marketers are facing today.

Moderated by:

Doug Busk (@dbusk)
Global Group Director – Digital Communications & Social Media
The Coca-Cola Company
ANA Digital & Social Committee Chair, Southeast Chapter

4:30pm  

End of General Session

6:00pm  

Reception

7:00pm  

Dinner on Your Own

Friday, July 14, 2017
7:30am  

Breakfast

8:30am  

General Session

 

JET.COM: BUILDING A DIGITAL-FIRST ORGANIZATION

Jet.com is building their brand around the promise of making shopping fun through a gamified process that aims to shake up the way people shop for everything online: from household products to books, music, appliances, electronics and groceries. Discover how Jet.com is differentiating from the competition by helping consumers connect with the brand on an emotional level.

Liza Landsman

President

Jet.com

 

COCA-COLA JOURNEY: BRAND JOURNALISM THAT BUILDS THE BUSINESS

For The Coca-Cola Company, brand journalism has been the key to building meaningful relationships with stakeholders including associates, partners, fans and critics alike. The Global Group Director of Digital Communications & Social Media for the Coca-Cola Company will share how the Coca-Cola Journey platform drives brand and business, how the content marketing innovation fits into Coca-Cola's digital and social strategy, how teams are structured and empowered, and how social media innovations can amplify content marketing platforms.

Doug Busk (@dbusk)
Global Group Director – Digital Communications & Social Media
The Coca-Cola Company
ANA Digital & Social Committee Chair, Southeast Chapter

10:30am  

Networking Coffee Break

11:00am  

General Session cont.

 

KIA: DIGITAL TRANSFORMATION THROUGH INFLUENCER & CONTENT MARKETING TO MILLENNIALS

Kia Motors started its journey in 1994 with two vehicles and a reputation graciously described as “a used car alternative.” Kia now offers a full portfolio of distinct models, and has sold more than 6.3 million vehicles since that humble beginning. Since the launch of the Kia Soul in 2009, the company has experienced a 129 percent increase in sales and has doubled the number of Millennial buyers (digital natives).  In this session, hear their digital story rooted in how they are connecting with the digital generation and tapping into influencers and utilizing content marketing to drive engagement and relevance.

Kimberley Sweet Gardiner

Director, Marketing Communications

Kia Motors America

 

CONAGRA BRANDS: MAXIMIZING DIGITAL PARTNERSHIPS BEYOND ADVERTISING

Conagra Brands has been evolving its go-to-market strategy with media in order to develop partner relationships that strengthen the value of their investments. Discover how Conagra Brands is working with digital partners to bring value to the organization beyond media activation by informing product innovation, adding dimension to consumer insights and answering non-advertising business questions.

Christy Kazlo

Media Manager

Conagra Brands

12:30pm  

Conference Adjournment


Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received after the conference start date or for 'no shows.' Corporate packages are not eligible for cancelation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.

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