2018 ANA Digital & Social Media Conference Presented by Meredith
The digital and social media landscape continues to change at an unprecedented pace. What’s cutting-edge today may be passé tomorrow. The 9th annual ANA Digital & Social Media Conference will feature top CMOs and key leaders who will cover important topics such as AI, augmented reality, influencer marketing, voice, virtual reality, social media, chatbots, content marketing, measurement, and more! The ANA Digital & Social Media Conference has become the annual “go to” event to discuss industry issues and to network and reconnect with friends!
Post-conference perspectives from attendees at previous conferences include:
- “It was an extremely good conference on all fronts. Very good speakers, very well organized, very good interaction with other attendees. Just a first class operation.”
- “I have been to many Conferences but this was my first ANA, and found the content, flow & discussions stand out above the rest.”
- “Found it extremely helpful and relevant to my day-to-day work and very inspiring. I only wish our entire department could have attended!”
Join the conversation at #ANADigital
Christine Morrison (@christinemorr)
Director, Social Strategy and Digital Communications
ANA Digital & Social Committee Chair, West Coast Chapter
|Begins:||Wednesday, July 25, 2018 at 3:00pm|
|Ends:||Friday, July 27, 2018 at 12:00pm|
100 Terranea Way
Rancho Palos Verdes, CA 90275
The ANA has negotiated a special room rate of $320/night at the Terranea Resort. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Tuesday, July 3, 2018, after which prevailing rates apply. Alternate hotel accommodations can be made with the DoubleTree by Hilton San Pedro - Port of Los Angeles, San Pedro.
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
ANA Members & Associate Gold Members may take advantage of special corporate pricing of $1,885 for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/associatelist to see if your company is an Associate member and here at http://www.ana.net/members/list to see if your company is an ANA member.
For issues processing your registration or other frequently asked questions, please refer to this page.
THE EMERGING TRENDS THAT WILL ROCK YOUR WORLD!
Just when you think you’ve got Social, Mobile and Video all figured out, along come new emerging trends that will demand your attention, understanding and investment. In this data-infused, eye-opening session, eMarketer will paint a vivid picture of where marketing is headed over the next 12 – 18 months, including:
- How the proliferation of AI (artificial intelligence) and machine learning will power, speed up and personalize every aspect of marketing, from search and lead generation to CRM and marketing attribution;
- How voice-recognition technologies like Alexa, Google Home and Siri will transform the consumer search and shopping experience – and what that means for brands now and in the future;
- Where the colliding worlds of linear television, digital video, connected TVs and OTT will meet up, and what will be the implications for marketers;
- Why AR and VR are gradually moving from the experimental to the mainstream stage with marketers across every industry.
Chairman, Co-Founder, Chief Executive Officer
DIGITAL TRANSFORMATION IN THE COGNITIVE ERA
Bob Lord is IBM’s first Chief Digital Officer and is responsible for digitally transforming the IBM brand. In this session, he will share how he has integrated technology, digital trends and data to help harness the power of creativity. He will also share how IBM’s AI platform, “Watson,” has bolstered the company.
Chief Digital Officer
AIRBNB: GROWTH FUELED BY INNOVATIONS IN CONTENT MARKETING & INFLUENCERS
Airbnb is a marketplace to list, find, and book unique accommodations around the world for short-term. Accommodation includes apartments, villas, houses, tree houses or even castles for a different travel experience. They are innovating with dynamic content marketing and influencer programs. In this session, hear from their global connections strategy lead on how they are winning with travelers all over the world and continuing to grow rapidly year over year.
Global Connections Strategy Lead
T-MOBILE: DIGITAL INNOVATION TO DRIVE GROWTH WITH MILLENNIALS
T-Mobile is all about disrupting the status quo. T-Mobile’s evolution to an “uncarrier” began with a manifesto to change the wireless industry for good by getting rid of data overages and streaming limits, as well as streamlining its plan options into one unlimited plan. With this new strategy, T-Mobile turned its focus on the Millennial audience and digital natives. Through the use of cutting edge technology, T-Mobile is winning with influencers, content marketing, and digital transformation. In this session, learn how digital has enabled T-Mobile to triple its customer base from 2012 to 2017.
Vice President, Creative Experience and Social Media
UNDER ARMOUR: DATA-DRIVEN CONNECTED DEVICES AND APPARAL TO CONNECT WITH MILLENNIALS AND GEN-Z
Under Armour’s deep insights into the hearts and minds of Millennials and Gen-Z audiences and their relationship to technology, gaming, digital platforms, and more is the brilliance behind strategy for their new UA HOVR Phantom and Sonic sneakers, which have an embedded chip that tracks data like time, distance, cadence, and speed. This data feeds into Under Armour’s apps MyFitnessPal and MapMyFitness and also connect to gaming spaces where these consumers are. In this session, hear how an apparel company has transformed the use of technology, data, mobile, and gaming for Millennials and Gen Z audiences and how they continue to deliver compelling digital stories, experiences and encounters that drive deep brand engagement and revenue.
Head, Global Consumer Engagement and Digital Marketing
MASTERCARD: EVOLVING MIX OF CREATIVITY & TECHNOLOGY
Data-driven advertising has helped Mastercard advance from story teller to story maker, a “super exciting” process and ongoing journey for their brand. Mastercard’s goal is to empower consumers by applying data to tell better stories. In this session, hear from their Group Head of Global Media on their data-driving content marketing journey and how they mix creativity and technology in efficient and innovative ways.
Group Head, Global Media
A TECHNOLOGY TRAILBLAZER: PATRON SPIRITS
Patrón is the world’s best-selling premium tequila brand. The brand has a longstanding history of being at the forefront of consumer technology innovation as it works to connect its tequila with those who enjoy it. Its past tech innovations include a VR tour of the Hacienda, a partnership with Amazon Echo where consumers could talk to Alexa just like they would any bartender for cocktail suggestions and it has tapped Foursquare to leverage location data across the globe to serve-up local flavor drink recipes. And their most recent innovation? An augmented reality app (The Patron Experience). In this session, hear from their head of digital on how they are transforming the spirits category with the use of cutting edge technology for the always-on-the-go consumer.
Vice President, Marketing
GENERAL MOTORS: SOCIALMEDIA INNOVATIONS THROUGH THE USE OF DATA AND TECHNOLOGY
In this session, the global head of social media for General Motors (Cadillac, Chevrolet, GMC, and more) will share how they are utilizing consumer data and technology innovation for social media, including social customer care, and how they structure their internal and external teams to deliver a world-class customer experience.
Rebecca Harris Burns
Global Head, Social Media
CASPER UTILIZES TECHNOLOGY, CONTENT MARKETING AND INFLUENCERS TO MAKE MATTRESS BUYING “COOL”
Founded in 2013, this New York-based startup is on a mission to transform the mattress industry. Casper bills its $950 high-tech mattress (essentially, a sandwich of latex and memory foam) as “a perfect sleep surface” and ships direct to customers for a 100-day free trial. Recent partnerships include an Uber mattress-delivery weekend and a partnership with Tesla and The Standard hotel to create a “hipster crash pad” at SXSW. In this session, hear how they are leveraging influencers and content marketing to create buzz, drive engagement, build loyalty, and drive sales.
Vice President, Communications and Content
More to Come!
Cancellation Policy and Notes
Single ANA member and non-member conference registrations can be cancelled in writing only via email (firstname.lastname@example.org). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received after the conference start date or for 'no shows.' Corporate packages are not eligible for cancellation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.
1. The conference agenda is subject to change.
2. A portion of your guest room rate will be used to offset conference costs.
3. ANA accepts no responsibility for the loss of, or damage to, personal property.
4. Registrations received after two weeks prior to the conference may not be included in the attendee list.