2018 ANA Advertising Law & Public Policy Conference

Counsel’s Role in Growth: The Challenge Ahead

According to Fortune magazine, almost 45% of the companies on the Fortune 500 had flat or negative growth. In the advertising agency business, all of the holding companies are anticipating essentially flat years. This is happening at a time when brands are spending more and facing greater challenges as measurement, viewability, verification, and digital fraud plague the media landscape. Meanwhile, consumers are rejecting brand outreach by opting out or resorting to ad blockers. While media planning remains a key expertise, content creation and curation are becoming all-important. Influencers are the new celebrity endorsers sought after by brands and agencies. The growth in technology such as VR, AI, and connected devices further complicate the landscape. To these challenges, we can add impending hurdles like the GDPR, regulation of children’s advertising, increasing state efforts to regulate the marketplace, and more. The result, if handled improperly, is chaos.

Amid this chaos, legal counsel fills a vital role. More than ever before, lawyers must partner with their clients to find new and innovative ways to say “yes,” rather than point out all of the pitfalls that may lay in the weeds as marketers struggle to gain share. This year’s conference focuses on how that challenge can be met. 

The hashtag for this event is #ANAAdLaw

Conference Hosts:
Dan Jaffe (@ANAGovRel)
Group Executive Vice President, Government Relations
ANA

Doug Wood (@djwood1976)
Partner,
Reed Smith LLP
ANA General Counsel

When
Begins:Thursday, March 15, 2018 at 8:00am
Ends:Friday, March 16, 2018 at 4:00pm
Where

The Ritz Carlton, Washington, DC
1150 22nd St NW
Washington, DC 20037

The ANA has negotiated a special room rate of $369/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Thursday, February 22, 2018, after which prevailing rates apply.

Registration Pricing
    ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
  REGISTRATION $1,360 $1,360 $1,465 $1,570 $1,570

Register Now

Agenda

OPENING SALVOS
As we do every year, we are starting the conference with some of the top lawyers in our industry participating in a lively session that will get everyone thinking about key issues and challenges they face and solutions they need.  Each of these well-respected legal minds will have just five minutes to impart critical, practical advice to the audience.

Felix Hofer
Founding Partner
Hofer Lösch Torricelli

Stuart P. Ingis
Chairman
Venable LLP

Rick Kurnit
Partner
Frankfurt Kurnit Klein & Selz PC

Carla Michelotti
President
Carla Michelotti, LLC

Christopher Sloan
Assistant Vice President and Senior Corporate Counsel
Liberty Mutual Insurance Company

Ronald R. Urbach
Chairman
Davis & Gilbert
___________________________

CONTENT MONETIZATION
Description to come...

Mary A. Carragher
Chief Counsel - Global Marketing and Media
Mondelez International, Inc.

Doug Wood
Partner
Reed Smith LLP
___________________________

More to come!


Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received after the conference start date or for 'no shows.' Corporate packages are not eligible for cancellation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.

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