2019 ANA Advertising Law & Public Policy Conference

Working Together to Rebuild Trust

Trust throughout the entire advertising ecosystem is at an all-time low. Consumers don’t trust advertisers. Advertisers don’t trust agencies. Government regulators don’t trust anyone. No one seems to trust the integrity of personal data amid seemingly endless breaches – and the headlines about Cambridge Analytica, GDPR, CCPA, and more only serve to further engender mistrust in the industry.  

The 2019 ANA Advertising Law & Public Policy Conference is taking on the challenge of providing in-house and outside counsel the tools they need help restore trust in an industry sorely in need of leadership at all levels, including within the legal community. Attendees will learn best practices, strategies, and tactics from the best legal minds in the business and top regulators at the federal and state levels. If you are in a decision making role in your organization – or just want to be among those in the know on how to restore trust – this is a must-attend conference.

Continuing Legal Education (CLE) credit will be offered.

When
Begins:Tuesday, March 19, 2019 at 7:30am
Ends:Wednesday, March 20, 2019 at 4:00pm
Where

The Ritz Carlton, Washington, DC
1150 22nd St NW
Washington, DC 20037

The ANA has negotiated a special room rate of $375/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Sunday, February 24, 2019, after which prevailing rates apply.

Registration Pricing
    Client-Side Marketer Marketing Solutions Provider Gold Marketing Solutions Provider Silver Associate Individual Nonmember
Registration
  Conference Registration $995 $1,199 $1,465 $1,570 $1,570

Register Now

Agenda

KEYNOTE ADDRESS

Sean Reyes
Attorney General
State of Utah
___________________________

KEYNOTE ADDRESS

Joseph Simons
Chairman
Federal Trade Commission
___________________________

ADVERTISING IN THE WASHINGTON LABYRINTH
Divided government has returned to the nation's capital with a vengeance. This creates very high hurdles for major legislation. Will Congress be consumed by gridlock and the latest Trump tweet, or can they find a way to act on issues the advertising industry cares about? The importance of federal privacy and data security legislation has never been greater, as a number of states continue their regulatory push. With the Democrats now in control of the House, we also are likely to see activity on issues like prescription drug advertising, food advertising, and advertising to children. Several key commercial speech cases also remain percolating in the courts. ANA's Dan Jaffe will provide an update on these and other important advertising and marketing legislative, regulatory, and legal issues.

Dan Jaffe
Group Executive Vice President, Government Relations
ANA
___________________________

TRUST THE PROCESS? THE CHALLENGER’S PERSPECTIVE TO POLICING COMPETITORS’ ADVERTISING CLAIMS

The options for challenging competitors’ claims are well-known: Lanham Act litigation, complaints to Federal or State regulators, and NAD challenges. But with litigation costs limiting Lanham Act challenges to the most critical issues and government action infrequent on purely competitive matters, self-regulation is often the best bet. Yet in 2018, challengers at NAD have been increasingly frustrated by advertisers’ refusal to participate in the process or comply with decisions - and more cases are being appealed to NARB now than ever before. Why should challengers trust the process? The panel will discuss trends at NAD, the impact of recent changes to ASRC procedures and proposals for continued improvement, and the advertiser’s responsibility when it comes to building trust in industry self-regulation.

John E. Villafranco
Partner
Kelley Drye & Warren LLP

Additional panelist TBD
___________________________

CLAIMS BUILT ON TRUST:  MADE IN THE USA, NATURAL, AND GREEN
There is a special role played by “credence claims” - the kind of advertising claims that require trust because it is not possible for consumers to verify these claims on their own.  This panel will discuss the state of regulatory enforcement and litigation with respect to these claims and consider best practices for advertisers to use these claims effectively without undermining trust or inviting legal risk.

David Mallen
Partner
Loeb & Loeb LLP

Additional panelist TBD
___________________________

SOCIAL MEDIA PLATFORMS & TRUST

Jeffrey A. Greenbaum
Managing Partner
Frankfurt Kurnit Klein & Selz PC

Cisca Brouwer
Senior Associate General Counsel, Global Commerce
Snap Inc.
___________________________

SAG/AFTRA CONTRACT NEGOTIATIONS

Stacy Marcus
Partner, Reed Smith LLP
Chief Negotiator, Joint Policy Committee on Broadcast Talent Union Relations
___________________________

More to come!


Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50% refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for 'no shows.'
  • Corporate packages are not eligible for cancellation.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Hotel Cancellation Policy: Hotel room cancellations must be sent directly to the hotel. 30 days prior to stay - authorization for one night will be processed on credit card; if guest cancels less than 30 days to arrival they will be charged for their full stay. Please contact the hotel for further details.

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.

  • GES
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