2018 ANA Media Conference Presented by Quantcast
The ANA Media Conference brings together media leaders to galvanize the industry and share actionable insights on the newest ways of connecting with today’s consumers. This is the conference where the transparency issue first burst into the spotlight. The 2018 ANA Media Conference will feature important issues and perspective from industry leaders. Plus, the networking will be fabulous. Issues to be covered include content marketing, programmatic, transparency, data, owned media, influencer marketing, in-house agencies, digital media, and more.
The ANA Media Conference is known for its catalytic content, boundary-pushing debates, and insights you can take back to the office. Are you a media leader? Then join the conversation at the ANA Media Conference. #ANAMedia
Post-conference perspectives from attendees at previous conferences include:
- "Truly industry-moving conversations with real impact. A call to arms and significant news to share."
- "Excellent content for all levels of an organization."
- "Overall the best conference I've been to. I felt this year's topics were extremely relevant."
The ANA Media Conference sold out in 2017, so don't delay! Reserve your spot today!
Senior Director Media, North America
ANA Media Leadership Committee Co-Chair
TARGET PUTS "GUESTS" FIRST VIA PROGRAMMATIC, INFLUENCERS, AND ATTRIBUTION MODELS
Kristi Argyilan leads the team that is transforming all paid, owned, earned and shared media channels for the beloved Target brand. In 2016, Target launched its one-of-a kind in-house programmatic operation, Target Guest Access, leveraging first-party data to reach Target shoppers via the retailer's digital, mobile and media channels, while attributing in-store sales to specific ad impressions. Additionally, her team has built an in-house attribution capability that supports this work and created a dynamic influencer marketing program. In this session, Kristi will take us behind the scenes of the innovative work she is leading for one of the world's most cherished brands.
Senior Vice President, Media and Guest Engagement
JOHNSON & JOHNSON: MODERN MARKETING FOR A HOUSE OF BRANDS
Debra Bass is responsible for leading the development of world-class marketing capabilities to drive transformational business growth behind J&J's $14B portfolio of global and regional brands. In this session, she will discuss how J&J is utilizing unique media opportunities to lean into J&J's "modern marketing" agenda of how they connect with audiences in hyper-relevant ways leveraging the latest technology, tools, channels and platforms.
President, Global Marketing Services
Johnson & Johnson
FORD MOTOR COMPANY: THE ART & SCIENCE OF MEDIA INNOVATION
In August 2016, Ford Motor Company launched the auto industry's first dedicated branded VR app and recurring content series. The launch marked yet another instance of a classic brand taking risks and investing in innovation to build relationships with a new generation of consumers. The pressure to innovate has never been so high and the ROI of new technologies such as VR remains difficult to measure. Ford is justifying this type of investment with dynamic team to help them navigate "what, when, and how" of media innovation. In this session, the head of US Integrated Marketing & Media for Ford Motor Company will share their approach to media innovation.
U.S. Integrated Marketing & Media Lead
Ford Motor Company
MCDONALD'S: THE FUTURE OF "DATA-FIRST"
Bob Rupczynski is global vice president of media and customer relationship management at McDonald's. In this role, he is responsible for enhancing McDonald's digital capabilities and its use of technology to improve the customer experience. In this session, he will uncover how McDonald's is leading the future of data-driven, real-time precision marketing and how they work with technology partners and agencies to deliver on this "tall order."
Global Vice President, Media and Customer Relationship Management
AMERICAN EAGLE OUTFITTERS: RETAIL SUCCESS STORY IN THE DIGITAL AGE
American Eagle Outfitters is a Gen-Z and Millennial retailer that has grown and transformed their business over the last few years through highly effective marketing. Their secret? They leverage data-driven audience insights across teams and let those insights drive the creative and media process. They are truly disrupting the retail landscape through chat bots, award-winning influencer, content and e-commerce marketing programs, and by abandoning the silo-ed team structure in favor of a data-driven approach to media and creativity to break down barriers to marketing success in the age of digital. Kristen D'Arcy, who runs media, digital marketing and social for American Eagle Outfitters, will take us on a journey of how this retailer maintains its leadership position amongst the Gen-Z and Millennial audiences.
Head of Performance Digital Marketing & Media
American Eagle Outfitters
LA QUINTA INNS & SUITES: CROSS AND OMNI CHANNEL MEDIA
As the Director of Media and Digital Marketing for La Quinta Inns & Suites, Amy Bartle has been focused on multi-platform media delivery to travel consumers since 2009. While consumers have broadly adopted the multi, cross and omni channel world of content consumption, media research and planning tools have lagged behind. The "platform wars" being waged in the headlines of industry newsletters aren't helping. This session will discuss the challenges and possible solutions to cross and omni channel media planning, including a discussion on what publishers and research partners could do to help.
Director, Media & Digital Marketing
La Quinta Inns and Suites
Advanced television is the fusion of the best attributes of traditional television (strong content and large audiences) with the best attributes of digital media (precise audience targeting). It applies today's wealth of data to define audiences in new ways with technology that enables advertisers to build a plan to reach that increasingly fragmented audience across the spectrum of TV and video content consumers watch today. ANA and Forrester have collaborated on new research, to be debuted at this conference, to learn how advertisers are using advanced television covering issues including benefits, barriers to growth, use of data and measurement.
Jim Nail (@jim_nail)
Principal Analyst, B2C Marketing
THE MOST QUOTED MAN IN ADVERTISING
In his role as a leading industry analyst, Brian Wieser is responsible for the coverage of all things advertising. He is well known for his deep understanding of the industry honed from his years as an advertising agency executive and his substantial rolodex of industry practitioners. Advertising Age calls Brian, "The most quoted man in advertising." In this session, Brian will provide his perspective on media issues and trends – agencies, video, digital, ad-tech, marketing tech, measurement and more.
Brian Wieser, CFA
Senior Analyst - Advertising/Media/Internet
Pivotal Research Group
KING OF MEDIA
Anheuser-Busch InBev is the world's largest brewer. Lucas Herscovici has global responsibilities for media. It's a big and fascinating job. AB InBev recently concluded a global media agency review intended to reduce complexity and structure an approach to marketing into a more consistent operating model. In this session Lucas will discuss that media agency review, AB InBev's approach to sponsorship (they remain one of the top sponsorship spenders), Bud Light's innovative esports program, and learning and challenges beyond the U.S., including implications of the new General Data Protection Regulation (GDPR).
Lucas Herscovici (@luhersco)
Global Marketing Vice President of Consumer Connections, Insights and Innovation
TRANSPARENCY: 3 YEARS AFTER JON MANDEL
The transparency issue burst onto the scene at the 2015 ANA Media Conference with former media executive Jon Mandel's session. The K2 Intelligence report followed and concluded that non-transparent business practices, including cash rebates to media agencies, were pervasive in the U.S. media buying ecosystem. Marketers have responded with updates to the advertiser/agency contract, audits and changes to programmatic buying practices. This session will highlight recommendations and specific action steps taken by marketers to address media transparency issues.
Associate Vice President, Enterprise Media & Sports Marketing
Keri Bruce (@kerisbruce)
Partner, Entertainment and Media Industry Group
THE FUTURE OF DATA AND ANALYTICS
In a new MediaVillage study, marketers identify data and analytics as the most important contributors to media decisions, ahead of brand safety and even cost efficiency. An all-star panel of experts will share what every marketer needs to know about the future of data and analytics. Issues addressed will include the reliability of data provided by major media companies and the quality of data shared by marketers with their agencies.
Jack Myers (@MediaVillagecom )
Media Ecologist, Founder
Specific panelists to be identified.
|Begins:||Wednesday, February 28, 2018 at 4:00pm|
|Ends:||Friday, March 2, 2018 at 12:00pm|
The Ritz-Carlton, Grande Lakes
4012 Central Florida Pkwy
Orlando, FL 32837
The ANA has negotiated a special room rate of $344/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Wednesday, February 14, 2018, after which prevailing rates apply.
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
ANA Members & Associate Gold Members may take advantage of special corporate pricing of $1,675 for up to two members from the same company, and Associate Silver Members may take advantage of this deal for $1,885. Non-Members may also take advantage of special pricing of $2,095 for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/associatelist to see if your company is an Associate member and here at http://www.ana.net/members/list to see if your company is an ANA member.
For issues processing your registration or other frequently asked questions, please refer to this page.
Cancellation Policy and Notes
Single ANA member and non-member conference registrations can be cancelled in writing only via email (email@example.com). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received after the conference start date or for 'no shows.' Corporate packages are not eligible for cancellation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.
1. The conference agenda is subject to change.
2. A portion of your guest room rate will be used to offset conference costs.
3. ANA accepts no responsibility for the loss of, or damage to, personal property.
4. Registrations received after two weeks prior to the conference may not be included in the attendee list.