2017 ANA Data & Measurement Conference Presented by Google

The importance of data, analytics and measurement within an organization cannot be understated. It is why we have witnessed the rise of data science teams with heavy investments in building infrastructure to capture consumer data to understand how to capitalize on it.  In this increasingly competitive marketplace, marketers must find ways to satisfy ever-demanding consumers by employing tools to help identify and predict their behavior and needs and to measure and optimize marketing effectiveness. Leveraging data and measurement is invaluable to remain relevant and drive growth.

Is your organization ready to compete? Are you set up for success? Join us at the 2017 ANA Data & Measurement Conference, presented by Google where we will explore topics such as managing data, predictive analytics, cross-platform measurement, marketing mix modeling, attribution, building an in-house analytics team, neuroscience marketing, and much more. Come learn, network, and get inspired!

The hashtag for this event is #ANAMetrics.

When
Begins:Wednesday, September 13, 2017 at 3:00pm
Ends:Friday, September 15, 2017 at 12:00pm
Where

The Ritz-Carlton, Naples
280 Vanderbilt Beach Road
Naples, FL 34108

The ANA has negotiated a special room rate of $255/night depending on room type. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Monday August 21, 2017, after which prevailing rates apply.

Registration Pricing
    ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
  Conference Registration $995 $995 $1,295 $1,395 $1,395

ANA Members & Associate Gold Members may take advantage of special corporate pricing of $1,595 for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/associatelist to see if your company is an Associate member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to  this page.

Register Now

Agenda

Confirmed Sessions:

ANALYTICS & INSIGHTS: THE NEXT S-CURVE
The analytics & insights industry is in a state of transformation. We can leverage the power of technology, data and development of behavioral sciences in innovative ways to provide higher quality of insights to better meet consumer needs and confidence in measurement to deliver marketing that works to drive business and brand growth. This requires a transparent, open and agile operating model. The alternative is to let this opportunity go by with walls, lack of transparency and fragmented measures that create an environment of waste and doubt. In this session, Procter & Gamble will discuss their approach and what we can do as an industry to realize the promise of this opportunity.

Kirti Singh
Global CMK, Analytics & Insights
Procter & Gamble

_________________________________________________________

NETFLIX:  MEASURING DIGITAL ADVERTISING EFFECTIVELY
Digital advertising effectiveness measurement is very flawed. Netflix will share their experiences where they will explore the dark side of conversation optimization, some interim ideas for improvement, and the role in the long-term vision for effective marketing measurement.

Kathy O'Dowd
Director of Ad Tech, Ads Data Solutions
Netflix

_________________________________________________________

AT&T:  UNDERSTANDING THE RELATIVE EFFECTIVENESS OF TV BROADCAST, CABLE AND SPONSORSHIPS
With the continued erosion of TV ratings coupled with the increasing costs of reaching your target audience, it has never been more important to understand the relative performance of Broadcast, Cable and premium TV Sponsorships in driving sales for advertisers.  In this session, learn how AT&T measures the sales impact of TV at the network and property level and leverages these insights to optimize its TV plan.

Charlie Hinton
AVP, Marketing Insights & Analytics
AT&T

_________________________________________________________

USING DATA-DRIVEN INSIGHTS TO RENDER RESULTS
The prevalence of data today is undeniable, but the real magic lies in the insights that make data actionable to render results. In this session, Brad Parscale discusses how data was leveraged to target and drive Republican voters during the 2016 presidential campaign and election. You will also learn how the evolving role of digital and the availability of real-time data and social response informed campaign decisions in ways unprecedented in previous elections.

Brad Parscale
President, Giles-Parscale, Inc.
Digital, Social, and Media Consultant

_______________________________________________________

HILTON:  DRIVING CHANGE MANAGEMENT FOR MARKETING ROI
Since 2013, Hilton has been changing its marketing strategy to become more portfolio-focused and to optimize spend. Hilton will share its approach to collecting and analyzing marketing data to optimize by channel, region, brand, and message, and how it assesses the right metrics to make creative and media decisions.

Deborah Heydel
Senior Director, Marketing Strategy & Performance
Hilton

_________________________________________________________

HOW GOOGLE MEASURES GOOGLE
Too often we think tools and technologies are what it takes to gain that much needed competitive advantage. But time and time again, companies with the same capabilities separate into mainstream and leader cohorts. So what is the difference? The leaders have a different “mindset” — they have a growth mindset. This session will provide insights into how Google applies a growth mindset to measurement and optimization allowing them to achieve even greater levels of success.

Casey Carey
Director, Google Analytics & Platforms Marketing
Google

_________________________________________________________

IBM’S MARKETING TRANSFORMATION IN ONE CLICK
At IBM, their CMO asked “What is the ROI of marketing?” and challenged her team to enable over 5,000 marketers to form ROI-driven decisions. At the enterprise level, IBM’s CMO also wanted to make marketing investment trade-off decisions across a vast portfolio of businesses. How did they do this?  IBM integrated a dozen disconnected data sources across marketing, sales, finance, operations, and media into one foundation. IBM incorporated best-in-class analytics capabilities for their marketers in an ROI-based management system. All of this is available to their marketers at one place with one click. And best of all, it works!  In this session, learn IBM's approach to global marketing transformation using their Cognitive Management System.

Akesh Bhalla
Managing Consultant
IBM

_________________________________________________________

MODELED CONSUMER DATA: VALIDATING THE TARGETS
Modeled consumer data has become the new normal for scaling media target prospects beyond known customer records and many other applications in marketing and advertising.  This in-market study examines the variation in efficacy of modeled targeting across six DSPs that executed campaign lookalike targeting for AIG. 

Newcombe Clark
Global Director, Rapid Learning Lab
AIG

Gerard Broussard
Principal
Pre-Meditated Media

Stacey Schulman
EVP, Strategy, Analytics & Research, Katz Media Group
CRE Big Data Committee Lead


Confirmed Speakers:

Roger Ares
SVP, Marketing Analytics & Client Insights
SunTrust Banks

Daniel Zelem
Chief Technology Officer
Johnson & Johnson

More to come!

Wednesday, September 13, 2017
1:00pm  

Registration Opens

3:00pm  

Preconference Sessions

6:00pm  

Reception

7:00pm  

Opening Dinner  

Thursday, September 14, 2017
7:30am  

Breakfast

8:30am  

General Session

10:40am  

Networking Coffee Break

11:10am  

General Session cont.

12:30pm  

Lunch

1:45pm  

General Session cont.

3:05pm  

Networking Coffee Break

3:25pm  

General Session cont.

6:00pm  

Reception

Friday, September 15, 2017
7:30am  

Breakfast  

8:30am  

General Session

10:00am  

Networking Coffee Break  

10:20am  

General Session cont.

12:00pm  

Conference Adjournment


Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received after the conference start date or for 'no shows.' Corporate packages are not eligible for cancelation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.

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