2015 BMA B2 Awards Categories

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Section 1: Marketers

Super Category: Marketing Strategy

Category 1: Marketing, Brand and Communications Strategy

  • Division 1-1: Global Brand Strategy
  • Division 1-2: Integrated Marketing Communications Strategy
  • Division 1-3: eBusiness Strategy
  • Division 1-4: Sales Enablement & Alignment Strategy
  • Division 1-5: Thought Leaders Marketing Strategy
  • Super Category: Marketing Activation

Category 2: Marketing Activation

  • Division 2-1: New Customer Acquisition
  • Division 2-2: Existing Customer Retention and Growth
  • Division 2-3: Internal Communications Program
  • Division 2-4: New Launch - Product/Company
  • Division 2-5: Brand Relaunch

Section 2: Marketers, Agencies & Other Providers

Super Category: IMC Programs

Category 1: Integrated Marketing Communications Programs

  • Division 1-1: Integrated Comm Prog $100K-$250K
  • Division 1-2: Integrated Comm Prog $250K- $1 million
  • Division 1-3: Integrated Comm Prog $1 million- $5 million
  • Division 1-4: Total B2C & B2B Prog, Under $1 Million
  • Division 1-5: Total B2C & B2B Prog, Over $1 Million

Super Category: Branding & Identity

Category 2: Corporate Brand/Identity

  • Division 2-1: Corporate Identity Program
  • Division 2-2: Corporate Branding Campaign, US or Global
  • Division 2-3: Brand Standards/Guidelines
  • Division 2-4: Corp Comm Campaign, US or Global
  • Division 2-5: "Green Category"
  • Division 2-6: Annual Reports
  • Division 2-7: Corporate Logo
  • Division 2-8: Corporate Tagline
  • Division 2-9: Corporate Community Relations Program, Public Service, Non-Profit Communications Program

Super Category: Branding & Identity

Category 3: Internal Branding and Communications

  • Division 3-1: Employer Branding Prog, Under 10,000 Employees
  • Division 3-2: Employer Branding Prog, Over 10,000 Employees
  • Division 3-3: Digital Employee Communications
  • Division 3-4: Print Employee Communications
  • Division 3-5: Employee Video, Single or Periodic
  • Division 3-6: Internal Communications Strategy

Super Category: IMC Programs

Category 4: Demand Generation

  • Division 4-1: Multi-Channel Lead Gen, Small Business
  • Division 4-2: Multi-Channel Lead Gen, Middle Market
  • Division 4-3: Multi-Channel Lead Gen, Large Enterprise
  • Division 4-4: Multi-Channel Lead Gen, C-Level
  • Division 4-5: Multi-Channel Cust Acq, Product/Service

Super Category: Web & Video

Category 5: Web Presence

  • Division 5-1: Microsite or Landing Page
  • Division 5-2: Website, Under $50K
  • Division 5-3: Website, Under $100K
  • Division 5-4: Website, Over $100K
  • Division 5-5: Mobile-Enabled Web Site
  • Division 5-6: Online Community, Open or Closed

Super Category: Direct Marketing

Category 6: Direct Response Marketing

  • Division 6-1: Direct Mail
  • Division 6-2: Direct Mail Dimensional
  • Division 6-3: Variable Data
  • Division 6-4: Email, Lead Generation/Nurture
  • Division 6-5: Broadcast Media, Online
  • Division 6-6: Radio, Lead Gen/Cust Acquisition, Single/Campaign

Super Category: Event Marketing

Category 7: Face-to-Face Marketing

  • Division 7-1: Integrated Trade Show Mktg Prog, Under $100K
  • Division 7-2: Integrated Trade Show Mktg Prog, Over $100K
  • Division 7-3: Trade Show Exhibit, Under 500 Sq.Ft
  • Division 7-4: Trade Show Exhibit, Under 2,500 Sq.Ft
  • Division 7-5: Trade Show Exhibit, Over 2,500 Sq.Ft
  • Division 7-6: Live Trade Show Presentation or Demo
  • Division 7-7: Proprietary Company Event, Single
  • Division 7-8: Proprietary Company Event, Series
  • Division 7-9: Virtual Trade Show, Dealer, Partner or Customer Event

Super Category: Sales Enablement

Category 8: Sales-Enablement Tools

  • Division 8-1: Capabilities Brochure
  • Division 8-2: Product, Equipment or Parts Catalog
  • Division 8-3: Technical Sheet or Bulletin, Single or Series
  • Division 8-4: Product/Service Demo (online/video/presentation)
  • Division 8-5: Channel Partner Engagement Program

Super Category: Advertising

Category 9: Digital Advertising

  • Division 9-1: Text Ad, Single or Campaign
  • Division 9-2: Non-Video Banner (Static, GIF, or Flash)
  • Division 9-3: Banner, Non-Standard Ad Units
  • Division 9-4: Interstitial
  • Division 9-5: Video Banner, Campaign
  • Division 9-6 Expandable Banner, Campaign
  • Division 9-7:  Tablet/Mobile Advertising

Super Category: Advertising

Category 10: Search Advertising

  • Division 10-1: Search Engine Marketing (SEM)
  • Division 10-2: Search Engine Optimization (SEO)

Super Category: Advertising

Category 11: Print Advertising

  • Division 11-1: Half-Page or Under,Single or Campaign
  • Division 11-2: Full Page, Single
  • Division 11-3: Full Page, Campaign
  • Division 11-4: Spread or Larger, Single
  • Division 11-5: Spread or Larger, Campaign, Series

Super Category: Advertising

Category 12: Broadcast Advertising

  • Division 12-1: Broadcast/Cable TV Advertising, Campaign
  • Division 12-2: Broadcast/Cable TV Advertising, Single Spot
  • Division 12-3: Broadcast/Satellite Radio Advertising, Campaign
  • Division 12-4: Broadcast/Satellite Radio Advertising, Single Spot

Super Category: Advertising

Category 13: Away-from-Home Advertising

  • Division 13-1: Traditional, Airport, Transit
  • Division 13-2: Large Banners, Interior or Outdoor

Super Category: Advertising

Category 14: Mobile Advertising

  • Division 14-1: Mobile/SmartPhone App
  • Division 14-2: Mobile Advertising, Single
  • Division 14-3: Mobile Advertising, Campaign

Super Category: Web & Video

Category 15: Video

  • Division 15-1: Video Production, Under 2:00
  • Division 15-2: Video Production, Under 5:00
  • Division 15-3: Video Production, Over 5:00
  • Division 15-4: Youtube/ Custom Portal

Super Category: Web & Video

Category 16: Other Digital Marketing Tools

  • Division 16-1: Presentations (PowerPoint,Keynote,Flash,PDF)
  • Division 16-2: Electronic Newsletter
  • Division 16-3: Podcast, Video Webinar, Wiki Application
  • Division 16-4: Electronic White Papers

Super Category: Social Media & PR

Category 17: Social Media

  • Division 17-1: Integrated Social-Media Listening/Engagement Prog
  • Division 17-2: Coporate Blog
  • Division 17-3: Facebook Program
  • Division 17-4: LinkedIn Program
  • Division 17-5: Twitter Program

Super Category: Social Media & PR

Category 18:  Public Relations

  • Division 18-1: Product PR Program
  • Division 18-2: Service PR Program
  • Division 18-3: Online News Room
  • Division 18-4: Physical or Online Media Kit
  • Division 18-5: Content Marketing

Super Category: Direct Marketing

Category 19: Custom Publishing

  • Division 19-1: Magazine, Print or Electronic
  • Division 19-2: Book, with Marketing Theme
  • Division 19-3: eBook

Super Category: Sales Enablement

Category 20: Promotional & Incentive Marketing

  • Division 20-1: Promotional Incentive

Super Category: Sales Enablement

Category 21: Sponsorship

  • Division 21-1: Charity or Cause
  • Division 21-2: Business or Social Issue
  • Division 21-3: Sports Marketing, Community Relations/Social

Super Category: Event Marketing

Category 22: Miscellaneous

  • Division 22-1: Posters
  • Division 22-2: Original Photography
  • Division 22-3: Original Illustration
  • Division 22-4:  Agency Promotion

Top Awards

Corporate Marketer of the Year
Large: $1 Billion and Over
Midsize: $500 Million - $1 Billion
Small: Under $500 Million

Agency of the Year
Large: $25 Million and Over
Midsize: $10-25 Million
Small: Under $10 Million

Service Provider of the Year
Media & Publishing
Marketing Technology

Marketer of the Year
Individual nomination