The BMA15 New York Regional Conference

Conference Agenda | List of Speakers

DETAILS

Date: November 5, 2015
Time: 12:00pm - 6:15pm
Place: Bloomberg Headquarters
731 Lexington Avenue (between 58th and 59th Streets)
7th Floor Multipurpose Room

GO BIG. DO GOOD. BE AMAZING.

Business marketers are going big — strategically, creatively and technologically — as never before. They are applying massive innovation to doing good — developing solutions to make our world better while driving reputation and revenue. And they are creating amazing stories — brand stories, business stories, success stories.

SESSIONS AND SPEAKERS TO DATE INCLUDE:

GO BIG!

Join maverick marketer and bestselling author Jeff Hayzlett and a panel of super-star B2B CMOs, including Matt Preschern, CMO of IT giant HCL Technologies, and Deirdre Bigley, Global CMO of Bloomberg. The topic (and thesis of Jeff’s acclaimed new book Think Big, Act Bigger): Today’s business environment is so competitive and volatile you can’t afford to be satisfied with business as usual. You must think big, and act bigger.

DO GOOD!

Celebrate ten years of Ecomagination with Libby Wayman, GE’s Global Director of Innovation, Ecomagination. See the impact Ecomagination has had on the GE brand, its business and our world. See what the next five years of even more Ecomagination have in store. And, join Verna Eggleston of Bloomberg Philanthropies. Share in the success with Bloomberg Philanthropies, Women for Women International (WfWI) and Sustainable Harvest, as these organizations support women in Sub-Saharan Africa with innovative workforce training to gain new job skills, basic business training, life skills and support networks in these sectors.

BE AMAZING!

Hear Google Art/Copy/Code Creative Director Ben Jones showcase how brands and agencies are drawing upon the best of technology, media and storytelling to create amazing work. Hilary Kerner of IBM, will discuss the impact of Watson on business and how Watson has transformed IBM’s brand story. Listen to Matt Preschern of HCL Technologies show and tell how the top 2015 B2 Award winning brands and agencies met the biggest marketing challenges in this first-ever session dedicated to the most important takeaways from the most amazing work of the most impressive showcases of B2B creativity, brand storytelling, strategic acumen, digital innovation and business results.

COMMUNICATOR OF THE YEAR!

Be there as Ed Abrams of Samsung receives the BMA-NYC 53rd Annual Communicator of the Year – sponsored by The Wall Street Journal – and is acknowledged for the most amazing marketing in 2015.

AGENDA
12:00p - 1:00p Arrival/Lunch
1:00p - 1:05p Welcome
1:05p - 1:55p Go Big!
2:00p - 3:00p Do Good!
3:00p - 3:15p Break
3:15p - 4:30p Be Amazing!
4:40p - 5:00p Communicator of the Year!
5:05p - 5:15p Closing Remarks
5:15p - 6:15p Networking Reception
PRICING
  • BMA and ANA Members: $225
  • Non Members: $285
  • Young Professionals: $50
  • Group of 5: $1,125
  • Group of 10: $1,850

RESERVATIONS

Deadline: October 30, 2015
Maximum Attendees: 275

EVENT SPONSOR

Bloomberg

  • EMA
  • gyro: