Conference Agenda

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12:00p - 1:00p Arrival/Lunch
1:00p - 1:05p Welcome
1:05p - 1:55p

Go Big!

Join maverick marketer and bestselling author Jeff Hayzlett and a panel of super-star B2B CMOs, including Matt Preschern, CMO of IT giant HCL Technologies, and Deirdre Bigley, Global CMO of Bloomberg. The topic (and thesis of Jeff’s acclaimed new book Think Big, Act Bigger): Today’s business environment is so competitive and volatile you can’t afford to be satisfied with business as usual.

2:00p - 3:00p

Do Good!


Celebrate ten years of Ecomagination with Libby Wayman, GE’s Global Director of Innovation, Ecomagination. See the impact Ecomagination has had on the GE brand, its business and our world. See what the next five years of even more Ecomagination have in store.


Join Verna Eggleston of Bloomberg Philanthropies. Share in the success of Bloomberg Philanthropies, Women for Women International (WfWI) and Sustainable Harvest, as these organizations support women in Sub-Saharan Africa with innovative workforce training to gain job and life skills. And, see the business impact these and other philanthropic initiatives are having on Bloomberg’s business.

3:00p - 3:15p Break
3:15p - 4:30p

Be Amazing!


See Matt Preschern of HCL Technologies show and tell how the top 2015 BMA B2 award-winning brands and agencies are meeting today’s biggest marketing challenges in this first-ever session dedicated to the key takeaways from the year’s most amazing B2B work.


Lots is being said and written about IBM’s Watson – it’s an amazing B2B story. Discover how Watson is evidence of how data is at the core of everything. Hear how Watson is using cognition to glean insights that help businesses make better decisions faster. Hilary Kerner, Director, Marketing & Communications, IBM Watson, IBM, will discuss the impact of Watson on business and how Watson has transformed IBM’s brand story.


Hear Google Art/Copy/Code Creative Director Ben Jones showcase how brands are drawing upon the best of technology, media and storytelling to create amazing stories.

4:40p - 5:00p

Communicator of the Year!

Be there as Ed Abrams, Vice President, B2B Marketing, Samsung receives the BMA-NYC 53rd Annual Communicator of the Year – sponsored by The Wall Street Journal – and is acknowledged for the most amazing marketing in 2015.

5:05p - 5:15p Closing Remarks
5:15p - 6:15p Networking Reception

  • GES
  • gyro:
  • EMA