Conference Speakers

Conference Homepage | Conference Agenda

About Ed Abrams

Ed Abrams joined Samsung as Vice President, B2B Marketing. In this role, Ed is responsible for leading the B2B strategic integrated marketing and communication effort with a focus on branding, advertising and digital communications.

Prior to joining Samsung, Ed served as the Vice President of Demand Generation for IBM’s Software Middleware Group. In this role he was responsible for demand creation and go-to-market activities in support of IBMs Middleware Solutions on a global basis. This includes the creation of a client-centric, digitally-driven, demand generation model that aligns to the key market categories of Cloud, Mobile, Big Data & Analytics and Social.

Prior to this role, Ed was the Vice President of Marketing for the IBM Midmarket business unit. In this role he was responsible for the marketing strategy and execution around the company’s small and medium business efforts.

During his 18 years at IBM, Ed held many roles including Vice President of Integrated Marketing Communications for the Americas, where he was responsible for leading a diverse team that supported IBM Americas business objectives. As part of the Marketing Transformation initiative, he served as Vice President, Program Management for the Global Sales and Distribution area with responsibility for managing the Program Management process across IBM. He held a number of other roles within Marketing and Strategy in his time with IBM.

Prior to joining IBM, Ed spent 13 years in New York City in the advertising industry with firms that include Young & Rubicam, Wells Rich Greene, Bozell Worldwide and Dentsu.

About Deirdre Bigley

Deirdre Bigley is a seasoned marketing communications executive whose 25 year career has focused on high-technology and financial services industries. Prior to joining Bloomberg in 2009, Deirdre spent 13 years at IBM, served in increasingly more senior positions, managing a variety of marketing and sales initiatives and serving her final years as Vice President of World Wide Advertising and Interactive, and Vice President of Worldwide Brand.

Deirdre began her career on the agency side, having worked at Ogilvy & Mather Worldwide in New York and additional agencies in Boston, New Jersey and Dallas, eventually joining her client at IBM in 1996. As Chief Marketing Officer, Deirdre oversees the marketing for all Bloomberg businesses including Financial Products, Media and the Vertical Industries globally. This includes all market management, brand strategy, digital, content, events and the in-house creative agency.

Deirdre serves on the Ad Council Board of Directors and the Business Marketing Association Board of Directors. She has been honored with a number of awards throughout her career, including AWNY Top 50 Women in Advertising, the Gertrude Crain Award for Top Women in Business Marketing, B2B Magazine Top Marketer and Top Integrated Campaign, and Working Mother Magazine's Top "Established Mom" Award.

About Verna Eggleston

Verna Eggleston oversees Bloomberg Philanthropies’ women’s economic development work in Africa.

Before joining Bloomberg Philanthropies in 2007, Verna worked in human services in New York City for over forty years, including as the Commissioner of New York City’s Human Resources Administration (HRA) from 2002 to 2007 under Mayor Bloomberg. While at HRA, Verna oversaw more than 15,000 employees and the U.S.’s largest municipal social service agency. Prior to joining the Bloomberg administration, Verna worked on Bloomberg’s 2001 Mayoral Campaign.

During her career, Verna also served as the Executive Director of the Hetrick Martin Institute, home of the Harvey Milk School as well as Deputy Administrator of the New York City Child Welfare Administration under Mayor Ed Koch and Director of New York City's Family Shelter programs under Mayor David Dinkins.

About Jeffrey Hayzlett

Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business radio host of All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.It. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most powerful network of C-Suite leaders. Hayzlett is a well-traveled public speaker, the author of two bestselling business books, The Mirror Test and Running the Gauntlet. His third book, Think Big, Act Bigger, releases September 2015. Hayzlett is one of the most compelling figures in business today.

Jeffrey is a leading business expert, cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV.

Hayzlett is a former Bloomberg contributing editor and primetime host, and has appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons.

He is a turnaround architect of the highest order, a maverick marketer and C-Suite executive who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.

About Ben Jones

Ben is a Creative Director on the ArtCopyCode team at Google. He works with brands and their creative and media agencies to build their brands by drawing on the best of technology, media and storytelling. His work takes him inside virtually all of the major U.S. advertisers and the top advertising agencies, helping shape them for this digital/mobile age.

Ben came from Hill Holliday, where he worked on Dunkin Donuts, Johnson and Johnson and Major League Baseball. Prior to that, he was at Digitas, where he ran global loyalty for IHG, led campaigns for Holiday Inn, Samsung, and SAP, among many others, including providing the voice of the Aflac Duck in social media.

Ben’s past life includes being the Dean of Admissions at Bennington College, building a network of early stage venture funds, and publishing The Rope Eater, a novel, with Doubleday.

About Hilary Kerner

Hilary Kerner is the Director of Marketing & Communications for IBM Watson.

In this role, Hilary leads global marketing strategy for IBM's breakout Watson system, an innovation that is dramatically changing the way people use technology.

IBM has invested over $1B in Watson, moving the technology from a quiz show phenom on Jeopardy! into a portfolio of solutions delivered to enterprise clients and offered via an open platform to the developer and start-up communities. Hilary also has responsibility for the development and stewardship of the Watson brand.

Hilary has held a number of leadership positions at IBM, most recently in corporate marketing and communications as "chief of staff" for IBM's CMO, Jon Iwata.

 

About Matt Preschern

Matt Preschern is Executive Vice President and Chief Marketing Officer of HCL Technologies, a U.S. $6.0 billion global information technology services company.
 
In his role as the company’s CMO, Matt leads all marketing functions including global business and strategic marketing, sales enablement and corporate communications to drive demand, growth and value for the HCL Technologies brand.
 
Matt has over two decades of leadership experience in marketing and strategic business development. Prior to joining HCL, he was Senior Vice President and Enterprise Chief Marketing Officer at Windstream where he led overall Brand Management, Demand Generation and Digital Content marketing. He was also responsible for product and solution marketing, pricing, channel and field marketing, public relations and industry analyst relations.
 
Matt has held several leadership positions at IBM including Vice President of Marketing for the North America Business Consulting Services organization, where he repositioned the organization for growth by aligning marketing and sales to key growth plays such as the CMO agenda, analytics and smarter commerce. Matt also played a key role in IBM’s Global "Smarter Planet" campaign and earlier in his career developed the "On Demand Business Adoption" model.

About Libby Wayman

Libby Wayman is the Global Director of Innovation for Ecomagination. In this role, Libby is responsible for driving cleaner technology and business model innovation, working across GE, with strategic partners, and the broader entrepreneur and research community.
 
Prior to this role, Libby served at the U.S. Department of Energy as a Senior Advisor and the Founding Director of the Clean Energy Manufacturing Initiative, where she was responsible for developing the Department’s strategy for innovation in manufacturing technology to grow the U.S. clean energy economy and advance progress toward the nation’s energy goals. This initiative included launching the U.S. Clean Energy Manufacturing Innovation Institutes, part of President Obama’s National Network for Manufacturing Innovation; and resulted in new research and development on advanced manufacturing, high performance computing, and advanced materials manufacturing.   
 
At the start of her career, Libby founded and served on the board for energy technology ventures started out of the Massachusetts Institute of Technology. She later joined SunPower Corporation to develop new products for the utility scale solar industry, and helped build Sequoia Capital’s Alion Energy.
 
Libby earned an MS in mechanical engineering from the Massachusetts Institute of Technology where she developed computational dynamic analysis methods and co-founded the MIT Energy Club, and a BS in Civil and Environmental Engineering from MIT where she studied global environmental systems and focused on technology to address environmental challenges. Libby has published on energy markets and technology, and holds several patents in energy technology.

  • EMA
  • gyro: