About Deirdre Bigley
Deirdre Bigley is a seasoned marketing communications executive whose 25 year career has focused on high-technology and financial services industries. As Chief Marketing Officer, Deirdre oversees the marketing for all Bloomberg businesses including Financial Products, Media and the Vertical Industries globally. This includes all market management, brand strategy, digital, content, events and the in-house creative agency.
Prior to joining Bloomberg in 2009, Bigley spent 13 years at IBM, served in increasingly more senior positions, managing a variety of marketing and sales initiatives and serving her final years as Vice President of World Wide Advertising and Interactive, and Vice President of Worldwide Brand. Bigley began her career on the agency side, having worked at Ogilvy & Mather Worldwide in New York and additional agencies in Boston, New Jersey and Dallas, eventually joining her client at IBM in 1996.
Bigley was appointed to Shutterstock, Inc. Board of Directors in 2016. She also serves on the Ad Council Board of Directors and the Business Marketing Association Board of Directors. She has been honored with a number of awards throughout her career, including AWNY Top 50 Women in Advertising, the Gertrude Crain Award for Top Women in Business Marketing, B2B Magazine Top Marketer and Top Integrated Campaign and Working Mother Magazine's Top "Established Mom" Award.
About Steve Chadwick
Steve recently took on a new role leading the Digital Experience team for Verizon’s B2B Marketing group. In this role, he is tasked with optimizing the digital user experience for the SMB customer, building brand preference and driving demand for Verizon’s Network, Mobility and Application solutions.
Prior, Steve had responsibility for global brand management, sales enablement and thought leadership for Verizon Enterprise Solutions.
Steve has led teams in the Verizon Wireless Marketing org and Direct and Channel Marketing in Verizon’s Midwest and West Areas.
About Sharon T. Driscoll
Whether she is providing victims of natural disasters, epidemics, and war with medical emergency services and training or innovating as a marketing executive, building and leading diversified, inclusive teams that help transform marketing organizations and businesses, Sharon Driscoll’s upfront, straightforward approach has gained her many accolades in the marketing world.
Ask anyone who has worked with Sharon to elaborate on what they think of her and you will hear that she is a “high energy, get-it-done together, positive force of nature whose comprehension of direction is always driving the business forward – NOW!” They say she “tackles the most relevant issues and demonstrates a great clarity of mind and business acumen. Few executives have hired as many millennials as Sharon has and have the admirable foresight of training the next generation.”
Sharon lives by her mantra to be an agent of change, building and leading her teams to embrace and deliver measureable, revenue-driven results in an “always connected” digital economy. Sharon served as IBM’s chief liaison between global marketing communications agencies and the corporate marketing team resulting in very successful digital agency relationships. She has held various executive marketing roles promoting change while at IBM and launched IBM’s Smarter Planet campaign – transforming the conversation from just technology to what technology can do for the world.
She is a two-time recipient of the IBM Chairman’s Award for Marketing Excellence, is a Board of Trustees Member at Providence College, sits on the Board of the Business Marketing Association, and speaks regularly on personal branding and executive leadership. She is a recipient of Working Mother magazine’s Mother of the Year award.
About Jennifer Ross
Jennifer is a seasoned marketing executive with 20 years of experience in creating and executing marketing strategies for b-to-b companies in a variety of industries. She is a results-oriented strategist who employs integrated, multi-channel inbound and outbound marketing campaigns to generate demand, increase brand identity and awareness, and drive business growth. Jennifer’s expertise includes team building and leadership for global teams, demand creation, marketing strategy and planning, corporate communications, messaging, digital marketing, customer relationship management, event marketing, and Web site strategy and design.
Before joining SiriusDecisions, Jennifer led the marketing organization at Alteryx, a business intelligence software company. Prior to that, Jennifer held the position of marketing integration executive at IBM following its acquisition of Telelogic, a worldwide leader in software development tools. Jennifer was vice president of marketing communications at Telelogic where she was responsible for corporate marketing, worldwide field marketing and demand creation as well as brand and event management. She led the integration of Telelogic's worldwide marketing organization into IBM Rational Software, including the reallocation of resources and transfer of all marketing processes and systems, establishing IBM-recognized best practices for future acquisitions. Post-acquisition, Jennifer led IBM Rational’s demand creation, brand and event teams.
Jennifer has also held a variety of executive-level marketing leadership positions at both well-established and early-stage entrepreneurial companies, including JD Edwards, PeopleSoft and Bombardier Aerospace.
About Todd Kaiser
Todd Kaiser is an entrepreneur and leader in the research analytics, segmentation, concept testing and sales forecasting fields. Todd is currently Senior Director, Marketing Insights Strategist at the Association of National Advertisers. He leads the Marketer’s Edge Research program which gives a voice to its members on the most important issues facing marketers today. The program conducts ground-breaking research and turns relevant insights into the tools & templates, training, curated content and the advocacy forums needed to solve Marketer’s problems.
Prior to joining the ANA Todd’s worked with marketers to evaluate their advertising and new product development efforts. Todd’s background includes managing client service at Ace Metrics, research analytics for Ipsos ASI Copy Testing & Tracking and global concept testing and sales forecasting at Synovate.
Todd also has in-depth experience combining behavioral and perceptual data to provide a more complete view of consumer needs and actions. He led custom research and segmentation on the Nielsen Homescan Consumer Panel and was director of modeling and analytical services at the NPD Group.
Todd took the entrepreneurial challenge by designing, patenting and bringing to market the RestEZ Portable Headboard targeted primarily at the college dorm market.
About Clark Scheffy
Clark Scheffy is a Managing Director at IDEO in San Francisco. IDEO is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. They identify new ways to serve and support people by uncovering latent needs, behaviors, and desires. They envision new companies and brands, and design the products, services, spaces, and interactive experiences that bring them to life. Clark focuses on the intersections of business strategy, brand and experience design.
In his current role, he leads a diverse studio working in the spaces of brand experience, media, digital and service design. His clients include Team Rubicon, Acer, JetBlue, Brooks Sports, Grainger, Converse, Steelcase and Snap-on. And to go meta for just one sentence: Clark is evolving the studio to be at the forefront of what he perceives as the shifting role of the creative agency, from provider of creative services to enabler of creative capability. He believes that the creative agencies that survive the next decade will have to take on significant responsibility for their clients’ creative growth, culture and impact.
“You need to live your brand” will not just be a clever thing agencies say to clients, it will be the metric by which great creative agencies are judged.