2016 BMA B2 Awards FAQs

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How do I enter?
Go to the 2016 B2 Awards contest page to create an account. Once you create a username and password (ANA/BAA/BMA members will need to use their ANA, BAA, or BMA account credentials), you will be able to begin the submission process for one or multiple entries across as many divisional categories as your campaign qualifies. You may save and return to your work at anytime during the competition period. The 2016 B2 Awards will open on February 1, 2016.

Once you’ve completed your entry, you will be prompted to finalize and pay your entry fee(s) before the final deadline. If payment for an entry is not submitted by the deadline, it will not qualify to be included in the subsequent judging rounds and will be removed from the competition.

Who can submit an entry?
Corporate marketing teams, agencies, media firms, service providers, or anyone who worked on a B-to-B campaign in 2015 is eligible to enter this competition.

What campaigns are eligible?
Any B-to-B marketing campaign that began or ended during the calendar year of 2015.

Can I submit more than one entry?
Yes, you can enter as many entries in as many divisional categories as you wish. Often, campaigns will involve multiple marketing techniques that could fit into more than one divisional category that are worthy of individual recognition.

If you choose to enter the same campaign in multiple divisional categories, you will be asked to explain how it fits into the parameters of each divisional category. Entering your campaign into more than one divisional category will increase your chances of winning, but it is important to clearly explain why it is appropriate for each to improve your chances with the judges.

When are the deadlines?
The deadlines for the B2 Awards are as follows:

Early Bird Deadline: February 26, 2016
Final Deadline: March 30, 2016
Round I Judging (Online): April 1 - April 18, 2016
Round II Judging (In-Person): Late April (Specific Date TBD)
B2 Awards Gala: June 1, 2016 at BMA16: Masters of B2B Marketing

What are the entry fees for each entry?
The prices for the 2016 B2 Awards are:

Entry Type

ANA / BAA / BMA Member


Early Bird
(Prior to 2/26/2016)

$175 per entry

$225 per entry


$195 per entry

$250 per entry

Top Awards Entry Fees



Agency of the Year

Marketer of the Year

Corporate Marketer of the Year


Service Provider of the Year


Payment Options:
- Via Credit Card: Accepted cards include: Visa, MasterCard and American Express

How easy is it to enter the B2 Awards?
Easy! The B2 Awards system is easy to use and leads you clearly through the entry process. You will be able to register, submit your application, and copy your entries into various divisional categories with one fluid process.

What do I need in order to complete my entry?
In order to enter the B2 Awards, you will need to fully complete the entry submission form. You will also need to upload supporting creative materials (images, videos, URLs) for your campaign.

Entry Form will include:
- Entry Title
- Divisional Category
- Company Name
- Agency
- Brand
- Campaign Overview
- Business Challenge and Objective (Describe your KPIs and audience)
- Strategy (Key communication point or big idea)
- Execution (Specific tactics, touchpoints, and communications)
- Results (Include business impact and performance against KPIs)
- Creative: Each entry can have up to five supporting files which can include images, PDF, or audio and video files, and up to three URL links.

How do I submit multiple entries? Can I submit the same entry into more than one Divisional Category?
The application system will allow you to submit more than one entry. If there are major differences between your entries, you will likely want to begin a new entry from scratch. You can do so by clicking on the "Make Another Application" link on the left-hand side of the submission page; this will create a blank application, and you can enter information that is completely new. You also have the option of copying your entry by clicking the "Copy Submission" link in your account.

Can I view my submission before finalizing?
You can view your in-progress application by clicking on the "My Applications" link on the left side of your account and click "Edit" to make updates.

How often can I edit my entry?
You have access to edit and update your entry as often as you would like until you "checkout" (finalize and pay for any entries in your shopping cart). Once you have submitted your entry, you will have access to the read-only file. All entries must be finalized and submitted before the deadline. All entries not finalized before the deadline will not be judged.

To edit your entry, log-in to your account and you will see all the entries you have in your account. Click on “Edit” on any of the entries listed to make changes to your submission.

Can I submit a link/URL of a website or microsite that was used in the campaign?
Yes, you can enter a link in the URL field in your entry. However, please be sure the link is live and will be live until June 1, 2016 (once the winners have been announced and viewed). Some judges prefer viewing all the materials in the submission and not linking to a separate window, so we recommend taking screen grabs of the site and putting them in a PDF and uploading the PDF to your submission if possible.

Can I print my B2 Award entry?
Yes. In order to print your entry while you are still working on it, please press the 'Ctrl' key and the 'P' key. This will print the page you are on. Please click through each page of your application and press 'Ctrl + P' to print each part.
Once your entry is marked as "Complete", you will be able to print your entire B2 Award entry at once. In order to complete your entry, you must "Checkout" and pay for your entry. Then you will be able to print using the "Print" link.

What are the entry requirements?

  • Creative you are submitting must have been implemented during the year 2015 (January 1 - December 31, 2015).
  • Entry materials must be submitted through the online entry form.
  • No physical submission required.
  • You must provide URLs for links to WEB SITES, VIDEO files, AUDIO files, as well as links to blogs, social media, etc.
  • Descriptive fields are each limited so please be mindful when entering descriptions.

For more information click here.

Can others view my entry before it is submitted?
Yes, if you provide others with your B2 Awards entry system log-in information, they can then enter your account and see your entry. You may also print your entry and share that way.

Who won last year’s B2 Awards?
Click here to view our list of 2015 winners.

How do I write an award-winning submission?
We have a series of resources to help you out including case studies from last year's winners here, and a webinar that showcases what it was precisely that made the B2 Awardees stand out from the pack, which you can access here. (Please note that these two areas of content are available for members-only.)

When and where will the B2 Awards be presented?
The Top Awards winners for the 2016 B2 Awards will be presented "LIVE" at a special evening gala dinner on the first evening of the BMA16: Masters of B2B Marketing Conference (June 1, 2016). The finalists of the Top Awards will be announced the week of May 2, 2016.

How do I become a sponsor of the 2016 B2 Awards?
Sponsorship packages are available and can be customized and tailored to meet your company’s business needs. To learn how to become a sponsor or for more information on sponsorship opportunities, please refer to this page or contact Angela Mootz at amootz@ana.net.

How do I become a BMA Member?
To learn how to become a BMA National Member as an individual or as a BMA Corporate Member as a corporation, please click here or contact Membership at membership@marketing.org.


What if my campaign results are not in before the regular deadline?
Enter as many results as you can at that point in time (i.e., selling results) and indicate that your final results were not available before your submission. There must be some results included in order to qualify.

What if my results are confidential?
The B2 Awards are judged on results. Your entry should have at the minimum indices to show the judges the results, or handled in such a way to not create any confidentiality issues for you.

What should you do if your client does not want to share results?
Consider including additional program goals that may have been unspoken secondary goals, or even sub-goals. Make sure that the results that you are able to share connect to your program goals in some capacity, or use metrics that can show clear value.


When will my entry be judged and winners announced?

  • First Round Judging: April 1 - April 18, 2016
  • Second Round Judging: Late April 2016 (Specific Date TBD)
  • Category Winners and Grand Prize Finalists Announced: Week of May 2, 2016
  • Top Awards Winners – Gold, Silver, Bronze – will be revealed and honored at the B2 Awards Gala on June 1, 2016, in Chicago, April 20th.

Who are the judges?
B2 Award judges are Director/VP level or above business-to-business marketers from all areas of the ANA and BMA, including Chapter Leaders, BMA Board Members, and Committee Members, among many others. The candidates are screened by the BMA, and are assigned to judge entries from categories in which they have expertise. Judges are not allowed to participate in the evaluation of campaigns or categories in which they had any involvement.

When will I know if my entry is among the finalists?
Divisional Category winners will be announced Week of May 2, 2016 on the BMA website, as will the Top Awards Finalists. The Top Awards winners will be announced on the first evening of BMA16: Masters of B2B Marketing on June 1, 2016 in Chicago, IL.

Will I get feedback on my entry?
All ANA, BAA, and BMA will receive the judges' feedback on their campaigns after the close of the competition and awards Gala. This is a member-only benefit.


What is the difference between a Category and a Divisional Category?
The categories represent different fields of B-to-B marketing, such as Corporate Brand/Identity and Web Presence, to name just two. But each field has various elements. For instance, one element of Web Presence is an online community; another element is a microsite. Therefore, these “elements” are divisional categories of the Web Presence Category. Now, to be clear, entrants DO NOT submit entries to categories. Entrants do, however, submit their entries to win Divisional Categories. So when you enter the B2s, you are entering to win a Divisional Category; that is where your submission begins.

What are the Top Awards Categories?
The Top Awards Categories, Section 3 of the program, are the elite categories of the B2s. There are only four categories in this section, all of which are “of the Year” awards. The categories are the most general but of the highest regard in the B2s, and less specific than the other categories of the program. (If you think of the Oscars, these are the “Best Director” and “Best Picture” awards.)


What is an Award of Excellence? Will I receive a trophy as well?
An Award of Excellence is essentially a "runner-up" award, or "second place." These awards are only handed to entries whose scores are a close second. And yes, winners of Award of Excellence will receive trophies. These trophies will be shipped to the winning company's address that was entered during the submission process.

When can I expect my trophy? Where will it be shipped to?
If you are a General Category winner or Award of Excellence winner, you can expect your trophy to be delivered to the address you used in the submission process by late July. If you are a Top Award winner, you will receive your trophy at the B2 Awards Gala on June 1 at ANA/BMA16: Masters of B2B Marketing.

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