2016 BMA B2 Awards Success Stories

About | Winners | Categories | Entry Requirements | Sponsorship Opportunities | FAQs | Judges | 2015 Case Histories

PAST WINNERS

Name: Doug Kamp
Company Name: gyro (Chicago/Denver)
Position: Executive Creative Director
2015 B2 Awards won: “Agency of the Year - Large: $25 Million and Over” B2 Award and Multiple Others

Describe how winning a B2 Award has positively impacted your company’s sales and the way your company is perceived by customers.

It’s an honor to be recognized by the B2s year after year, and we are thrilled to be in the company of such a highly respected group of honorees. Winning Global Agency of the Year for two consecutive years is a huge honor not only for our agency, but also for our valued client partners. Winning a B2 helps strengthen our reputation as a leader in B2B; both for the bravery of our creative work as well as the business results it generates for our clients. It’s a testament to our unconventional thinking and continued success, and truly sets us apart from the competition.

Describe the positive impact winning a B2 has had on your company.

Winning a B2 clearly proves our ideas are among the best in the industry, and shows our clients that we consistently deliver on our mission to create ideas that are humanly relevant. The B2s allow our incredible talent and clients to shine, and help to establish us as a leader in the industry. We know we’ve done a good job when we won a B2.

If you met someone who was on the fence about whether or not they should submit their company’s work for a B2 award, what would you tell them?

gyro has always been a proud supporter of the B2s. The B2s are a true indicator of strategy, results, and creative excellence in B2B, and everyone who produces outstanding B2B work should enter this prestigious award show. It truly sets agencies and clients apart.

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Name: Thad Kahlow
Company Name: BusinessOnline
Position: CEO
2015 B2 Awards won: “Agency of the Year - Small: Under $10 Million” B2 Award and "Best of Marketing, Brand and Communications Strategy - eBusiness Strategy"

Describe how winning a B2 Award has positively impacted your company’s sales and the way your company is perceived by customers.

Winning our B2 Award has given us the ability to differentiate ourselves. We showcase our B2 Award to prospective clients, list it on our site and on landing pages, and display the award at our office. It’s provided us with an added level of credibility. The award shows that we have the chops as an agency to deliver on our campaigns.

Describe the positive impact winning a B2 has had on your company.

Internally, winning these awards has established a standard for our projects, encouraging us to raise the bar within the agency. More importantly, winning a B2 Award boosts morale; our employees have the sense that they’re part of a successful team.

If you met someone who was on the fence about whether or not they should submit their company’s work for a B2 award, what would you tell them?

You have to jump in to win, so apply away!

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Name: Richard Parsons
Company Name: True Agency
Position: Managing Director
2015 B2 Awards won: "Best of Demand Generation - Multi-Channel Lead Gen, Middle Market"

Describe how winning a B2 Award has positively impacted your company’s sales and the way your company is perceived by customers.

The B2 Awards are extremely important to us as it supports our global/international capabilities claim. We use the B2 Award logo:

  • Within our email footer/signature
  • Credentials presentations
  • RFPs
  • Case Studies

Describe the positive impact winning a B2 has had on your company.

It has helped us secure business development meetings and pitch opportunities.

If you met someone who was on the fence about whether or not they should submit their company’s work for a B2 award, what would you tell them?

If they’re not entering the B2 Awards, how do they demonstrate their creativity/effectiveness? The B2 Awards in the US and the B2B Awards in London are the only global platforms to demonstrate this.

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Name: Andrew Kaminski
Company Name: Sullivan Higdon & Sink
Position: Marketing Manager
2015 B2 Awards won: "Best of Corporate Brand/Identity - Corporate Identity Program"

Describe how winning a B2 Award has positively impacted your company’s sales and the way your company is perceived by customers.

Over the years, we’ve had a number of interesting new business opportunities that directly cite the B2 Swards as the place they found out about us. Winning has helped us get into some great pitches and helped us land great clients.

Describe the positive impact winning a B2 has had on your company.

We enter a number of competitions. The B2 Swards are one of a select few that have resulted in new business calls more than once.

If you met someone who was on the fence about whether or not they should submit their company’s work for a B2 award, what would you tell them?

The B2 Awards aren’t just a showcase for your business. They can help build it, too.

Submit your B2 Awards entry today!

PAST JUDGES

Name: Suzanne Martin
Company Name: The Mx Group
Position: CMO
2015 B2 Award Category Judged: Campaigns and Video

Describe how judging a B2 Award has positively impacted your knowledge on B-to-B marketing trends and insights?

Judging the B2 Awards has provided a great window into the leading edge ways marketers and their agencies are tackling the challenges of the changing B2B purchase journey and the use of digital and automation technology. Innovation bring results when change is required, and I have learned great ideas and insights from the programs and assets I have reviewed as a B2 judge.

What impact, if any, has judging the B2s had on your business?

I have been in an executive role managing the marketing function and programming for many years, and being able to judge the B2s provides me with a broader field of vision as I develop the marketing programs required for the industries and segments I target. Seeing the latest work in the industry is a great way to stay on top of tactics and techniques that are performing well out there. Plus, once awards are given, the winning entries are great examples of best in class work to guide my marketing team.

If you met someone who was on the fence about whether or not he or she should judge the B2 awards, what would you tell him or her?

I’d say it’s easy to make the excuse that you are too busy, but so is every other leader. The question to ask yourself is, is it worth my time? That answer is a resounding yes. The amount of time spent judging is small compared to the value received in return. It’s important as a leader to stay on top of the latest marketing solutions and the best way to do that is to review real work that’s getting real results. Plus, the judging process itself is digital and on demand, so you can fit it in very easily. It’s a strategic benefit to your leadership practice and well worth the time.

Interested in judging the 2016 B2 Awards? Contact Us!


  • EMA
  • gyro: