2017 BMA B2 Awards Categories

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Category 1: Marketing, Brand and Communications Strategy Division 1-1: Global Brand Strategy 
Division 1-2: Integrated Marketing Communications Strategy 
Division 1-3: eBusiness Strategy
Division 1-4: Thought Leaders Marketing Strategy
Category 2: Marketing Activation Division 2-1: New Customer Acquisition 
Division 2-2: Existing Customer Retention and Growth
Division 2-3: Brand Relaunch Product/Company
Division 2-4: New Launch Product/Company


Category 1: Integrated Marketing Communications Division 1-1: Integrated Comm Prog $100K - $250K
Division 1-2: Integrated Comm Prog $250K - $1 million
Division 1-3: Integrated Comm Prog $1 million - $5 million
Division 1-4: Total B2C & B2B Prog
Category 2: Corporate Brand/Identity Division 2-1: Corporate Identity Program, Brand Standards/Guidelines, Corporate Logo, Corporate Tagline
Division 2-2: Corporate Branding Campaign, US or Global
Division 2-3: Corp Comm Campaign, US or Global
Division 2-4: Corporate Community Relations Program, Public Service, Non-Profit Communications Program, Sustainability Report
Category 3: Internal Branding and Communications Division 3-1: Employer Branding or Internal Communications Program
Division 3-2: Employee Communications; Digital, Print or Video
Category 4: Demand Generation Division 4-1: Multi-Channel Lead Gen, Small Business
Division 4-2: Multi-Channel Lead Gen, Large Enterprise
Division 4-3: Multi-Channel Lead Gen, C-Level
Category 5: Web Presence Division 5-1: Microsite or Landing Page
Division 5-2: Website, Under $100K
Division 5-3: Website, Over $100K
Division 5-4: Mobile-Enabled Web Site
Division 5-5: Online Community, Open or Closed
Category 6: Direct Response Marketing Division 6-1: Direct Mail, Flat
Division 6-2: Direct Mail, Dimensional
Division 6-3: Email, Lead Generation/Nurture
Division 6-4: Broadcast Media, Online, Radio, Lead Gen, Single/Campaign 
Division 6-5: Content Marketing
Category 7: Face-to-Face Marketing Division 7-1: Integrated Trade Show Mktg Prog, Under $100K
Division 7-2: Integrated Trade Show Mktg Prog, Over $100K
Division 7-3: Trade Show Exhibit, Under 2,500 Sq.Ft
Division 7-4: Trade Show Exhibit, Over 2,500 Sq.Ft 
Division 7-5: Live Trade Show Presentation or Demo
Division 7-6: Proprietary Company Event, Single/Series 
Category 8: Sales-Enablement Tools Division 8-1: Capabilities Brochure
Division 8-2: Product, Equipment or Parts Catalog, or Technical Bulletins
Division 8-3: Product/Service Demo (online/video/presentation)
Division 8-4: Channel Partner Engagement Program
Category 9: Digital Advertising Division 9-1: Text Ad, Single or Campaign
Division 9-2: Non-Video Banner (Static, GIF, expandable)
Division 9-3: Interstitial
Division 9-4: Video Banner (including Flash), Campaign
Division 9-5: Tablet/Mobile Advertising
Division 9-6: Mobile/SmartPhone App
Category 10: Search Advertising Division 10-1: Search Engine Marketing (SEM), Search Engine Optimization (SEO) 
Category 11: Print Advertising Division 11-1: Half-Page or Full Page, Single
Division 11-2: Half-Page or Full Page, Campaign
Division 11-3: Spread or Larger, Single or Campaign, Series 
Category 12: Broadcast Advertising Division 12-1: Broadcast/Cable TV Advertising, Campaign or Spot
Division 12-2: Broadcast/Satellite Radio Advertising, Campaign or Spot
Category 13: Away-from-Home Advertising Division 13-1: Traditional, Airport, Transit
Division 13-2: Large Banners, Interior or Outdoor
Category 14: Video Division 14-1: Video Production, Under 5:00
Division 14-2: Video Production, Over 5:00
Division 14-3: YouTube/ Custom Portal
Category 15: Other Digital Marketing Tools Division 15-1: Presentations (PowerPoint, Keynote, Flash, PDF)
Division 15-2: Electronic Newsletter, Podcast, Video Webinar, Wiki Application 
Division 15-3: Electronic White Papers
Category 16: Social Media Division 16-1: Integrated Social-Media Listening/Engagement Prog
Division 16-2: Corporate Blog
Division 16-3: Facebook, Linkedin or Twitter Program
Category 17: Public Relations Division 17-1: Product or Service PR Program
Division 17-2: Physical or Online Media Kit
Category 18: Custom Publishing Division 18-1: Magazine, Print or Electronic
Division 18-2: Book, with Marketing Theme
Division 18-3: eBook
Category 19: Promotional & Incentive Marketing Division 19-1: Promotional Incentive
Category 20: Sponsorship Division 20-1: Charity or Cause, Business or Social Issue
Division 20-2: Sports Marketing, Community Relations/Social
Category 21: Miscellaneous Division 21-1: Posters
Division 21-2: Original Photography
Division 21-3: Original Illustration
Division 21-4: Agency Promotion


Category 1: Corporate Marketer of the Year Large: $1 Billion and Over
Small: Under $1 Billion 
Category 2: Agency of the Year Large: $25 Million and Over
Small: Under $25 million 
Category 3: Service Provider of the Year Service Provider of the Year
Category 4: Marketer of the Year Individual nomination


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