ANA's Business Marketing Association

We connect members with the kind of networking, knowledge, people and programs that make achieving their companies' objectives more efficient and effective.

As a business marketer or communicator, your needs are distinct from those of the consumer marketing environment. Broad-brush marketing associations or trade organizations devoted to a single program category cannot effectively provide the required resources. You need a community that, like you, focuses on meeting the challenges presented in business marketing, day in and day out. You need the BMA.

You are now entitled to take advantage of a wide range of BMA and ANA products and services, including several features you can access right from your desk:

  • Complimentary access to ANA’s Content Library
    • Tap the latest B-to-B marketing insights, plus hundreds of B-to-B case studies, research reports, white papers, articles, presentations, and other B-to-B content from any device.
  • Complimentary webinars
    • From the comfort of your office you have access to our monthly B-to-B webinar series that will help expand your business perspective in the marketing space, while our weekly general marketing webinars keep you on top of Industry trends and skills. 
  • Expanded Conference and Local Event Opportunities
    • You are invited to attend any one of four ANA complimentary B-to-B member-only conferences. Locally, you can also participate in Chapter hosted complimentary members-only events (MOEs) at your Home Chapter.
  • Complimentary Publications
    • You will receive key industry publications like B-to-B Marketer, ANA Magazine, Activate, focusing on experiential, shopper and promotion marketing, and have access to the BMA and ANA SmartBrief daily marketing newsletters.
  • Revamped national Membership Directory that allows you to engage with fellow members
  • Complimentary membership to Home Chapter
    • Chapter membership dues for your Home Chapter are included in your BMA Individual membership. Click here to learn more about our Chapters' events, meetings, and programs.

BMA Individual Member dues: $300 per year

Note: An individual membership is for one person and is not transferable.

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Chapter Young Professional Membership

Our local Chapters also offer introductory memberships for young B-to-B marketers at discounted rates. Chapter Young Professional members can:

  • Attend Chapter Events
  • Enter Local Award Programs
  • Participate in Chapter Leadership

Chapter Young Professional Member dues: $75 per year

Note: A Chapter Young Professional Membership does not include benefits associated with a full BMA National Membership Young Professional Membership is limited to a maximum of two years.

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