World's Largest B2B Marketing Conference Kicks Off This Week in Chicago

CHICAGO, May 26, 2015/PRNewswire/ -- The Business Marketing Association (BMA) holds its global marketing conference, BMA15, at the Sheraton Chicago Hotel & Towers May 27-29, 2015. The annual event has become the largest business-to-business (b2b) marketing event in the world with more than 900 marketing professionals from 460 companies, 37 states and 12 nations expected to attend.

BMA15 will address insights on the latest thinking, trends, best practices, success stories, technologies and tools in b2b marketing. Speakers are the industry's top business leaders and marketers, including:

  • Jim Lecinski, Vice President, U.S. Sales and Service, Google
  • Russell Stokes, President & CEO,GE Transportation
  • Jesse Singh, SVP of Marketing and Sales, 3M
  • Neal Campbell, CMO, CDW
  • Eduardo Conrado, SVP and Chief Innovation Officer, Motorola Solutions
  • Joe Pulizzi, Founder, Content Marketing Institute, and author, Epic Content Marketing
  • Jonah Berger, author, Contagious: Why Things Catch On

"BMA15 is all about hearing ideas and new thinking that b2b marketers can apply to their companies, clients and careers," said Gary Slack, chief experience officer, Slack and Company and BMA15 organizer. "As more and more is expected of us, it is our job to deliver more. That's why this year's theme is "Be More."

BMA15 will address the latest topic areas of vital interest to b2b marketers. The three-day agenda includes sessions on:

  • Customer experience
  • Marketing and sales
  • Client-agency relations
  • Marketing technology
  • Branding and activation
  • Marketers of the future
  • Data and analytics
  • Social business
  • Marketer case studies

BMA15 is a premier networking event for the more than 900 attendees who come from across the U.S. and overseas, with dinners and social events, including a young professionals event at Public House May 27 and networking event at Chicago's Museum of Broadcast CommunicationsMay 28.

Microsoft is the title sponsor of BMA15.

As of December 1, 2014, the BMA became a division of the Association of National Advertisers (ANA), giving BMA members access to several new and significant membership benefits.

For more information about BMA15, visit BMA15 and follow #BMA15.

About The BMA

For more than 90 years, the Business Marketing Association (BMA) has dedicated itself exclusively to the discipline of business-to-business marketing. We enrich the lives of B2B marketers by providing a forum to connect them to learn about new trends and network with peers to exchange ideas. As the largest organization in the world dedicated to B2B marketing, our 17 chapters and 2,500 members represent corporate professionals, agencies, small businesses and suppliers committed to advancing the practice of B2B marketing. To learn more, visit www.marketing.org

About The ANA

The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, the ANA's membership includes more than 630 companies with 10,000 brands that collectively spend over $250 billionin marketing and advertising. The ANA pursues "collaborative mastery" that advances the interests of marketers and promotes and protects the well-being of the marketing community. For more information, visit www.ana.net, follow us on Twitter, or join us on Facebook.

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