E-book Video Series

Integrated marketing campaigns are a complete alignment of marketing, communications, and sales with your business goals in order to drive long-term enterprise value. The New Integrated Marketing: Video Series, brought to you by BMA Chicago, will share examples and insights for creating a successful integrated marketing campaign in our always-on digital world.

Episode 1: What's an Integrated Campaign?

Andy Bosman, Principal, National Marketing and Sales Leader at McGladrey

Episode 2: What are the components of a successful campaign plan?

Andrew Miller, Vice President, Corporate Marketing and Communications at Aon plc

Episode 3: What are the most effective tactics in B-to-B digital and social marketing?

Jennifer Mesenbrink, Senior Manager, Digital and Social Content Strategy at Motorola Solutions

Episode 4: What is content marketing used in B-to-B marketing?

George Stenitzer, Founder, Crystal Clear Communications and Former Vice President — Communications at Tellabs

Episode 5: What are the key components of effective B-to-B demand generation campaigns?

Nikos Karavitis, Demand Generation Marketing at Motorola Solution

Episode 6: What does a successful campaign look like?

Kathi Wright, Vice President, Marketing and Communications at Wells Fargo Capital Finance