New! Member-Only E-book

Marketing today requires a 360-degree view, with a complete holistic approach to communications. In addition to the thinking of a marketer, B-to-B marketing now requires the pizzazz of a media publisher, the analysis of a data scientist, and the creativity of a copywriter and designer, all combined with the intuition and response of an exquisite conversationalist.


The complete e-book and tools are exclusive member benefits for active members of the BMA. Click here to download a sample of the member-only e-book or receive full access and tools by joining BMA.


If you are a member of the BMA, you should have recieved an email that will give you access to The New Integrated Marketing and the associated tools and templates for free. If you are a member and did not receive your access email, please email Marla Schrager to gain access.


Integrated marketing campaigns are a complete alignment of marketing, communications, and sales with your business goals in order to drive long-term enterprise value. Based off the e-book, the The New Integrated Marketing: Video Series, brought to you by BMA Chicago, will share examples and insights for creating a successful integrated marketing campaign in our always-on digital world.