mPower Media Auction
The college scholarship program is partially funded through the BMA Chicago mPower media auction. Through the mPower auction, media organizations are able to provide philanthropic support to the community and the industry while simultaneously providing value-added media for current or prospective clients. Previous participants include The Wall Street Journal, Bloomberg Businessweek, Forbes, Harvard Business Review, CFO, Fortune, Crain’s, The Economist, IndustryWeek, CNNMoney, Inc., Spirit, and CIO.
Current media available for bid:
One "Life Changing" Global Page 4-color to run in Bloomberg Businessweek
Global Circulation: 980,000
Rate card value: $171,500
Previous media available for bid:
Junior Page: Black/White (up to 5 column x 18" = 9.02" x 18" = 90 column inches) in the U.S. edition of The Wall Street Journal. Must be incremental to current campaign. Rate card value: $186,633.90
Full Page, 4C. Rate card value: $23,633
30,000 impressions per month for six months in Obgynnews.com. Rate card value: $30,000
Full page, color print advertisement in Animal Frontiers magazine. Rate card value: $2,400
Three months of two quarter-page B/W ads in The Niles Bugle: 4" wide x 8" high. Rate card value: $465.92
Half-page 4C ad: To be placed in a single issue offer starts in July 2014. Offer expires December 31, 2014. Rate card value: $5,750
30,000 impressions across the JAMA network for three months. Rate card value: $2,400
*To place your bid or learn about other media opportunities, please email Bill Bracken.