BMA Chicago's Rising Star Award
BMA Chicago recognizes and honors young talent through the Rising Star Award, granted to young professionals (under 30) who demonstrate the best contribution to B-to-B marketing. Candidates from all marketing disciplines (creative, media, strategy, etc.) are nominated by their managers and supervisors. Details on how to enter your nominee coming soon!
2013 Rising Star Award Winner
Alex Fraser, Account Manager at The Mx Group
Alex Fraser joined the Mx Group as a full-time employee after graduating from Amherst College with a bachelor’s degree in anthropology. Since joining the team, he has worked in business development, HR, traffic, and client services, where he started as an account coordinator. His ability to learn and his drive to take on additional responsibility quickly earned him the title of Account Manager.
In this role, he manages the Siemens Large Drives Applications business and supports both the Siemens sales channel and marketing communication teams. Fraser manages a sales enablement tool that has generated $11 million worth of sales since its implementation in 2011. He works routinely with Siemens product management, research and development, sales managers, third-party sales reps, and IT services in Germany to keep the tool functioning properly. The sales enablement tool won best of category this year at the B2B Tower Awards. Additionally, Fraser has been integral to the development of buyer personas, the formation of a marketing database, the creation of territory playbooks for Siemens management, and videos. His clients view him as a steward of their brand and respect his dedication to their business.