2016 Global ACE Awards - Winners

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The Global ACE Awards is the longest-running B2B creative competition in The United States, and a signature competition and event of the Business Marketing Association (BMA) New York chapter. This year's event was held at Forbes on Fifth. Forbes, The Drum, Siegel+Gale, IBM and The Wall Street Journal were this year's event sponsors.

Winners were named in 45 categories by a global panel of judges. Categories ranged from integrated campaigns, social media, mobile marketing and content marketing to digital, print and broadcast advertising. Winners were selected based on creative quality and innovation.


Earned, Owned and Face-to-Face Marketing


Social Media

Winner: OgilvyOne, “Mobile World Congress”

Runner-Up: Ogilvy & Mather, IBM “Cloud”

Honorable Mention: BBDO, GE “Invention Donkey”

 

Public Relations - BtoB Young PR Executive of the Year

Winner: Renee Sieli, ERPR Group

 

Public Relations – Executive Visibility Campaign

Winner: ERPR Group, Catalyst Funds

 

Content Marketing – Individual Piece

Winner: Doremus, Sun Life Financial “Self Insurance 101 Video” and “Testimonial”

Runner-Up: gryo, “CRA Interactive White Paper”

Honorable Mention: BBDO, GE Brand Book / Stein IAS, Key Technology “VERYX 360 Degree Video”

 

Content Marketing – Multiple Piece Program

Winner: BBDO, GE “The Message”

Runner-Up: Earnest, Arqiva “We Are a #wirelessnation”

Honorable Mention: gyro, gyro “Beyond The Brand”

 

Event Marketing – Booth Design/Experience

Winner: Momentum Worldwide, Facebook “IQ Live”

Runner-Up: Stein IAS, Key Technology “VERYX at Pack Expo”

Honorable Mention: Momentum Worldwide, “The Ones to Watch at SEMA 2015”

 

Event Marketing – Integrated Campaign

Winner: Momentum Worldwide, “The Ones to Watch at SEMA 2015”

Runner-Up: Stein IAS, Key Technology “VERYX at Pack Expo”

Honorable Mention: Earnest, “Owning The Day”

 

Event Marketing – Proprietary Company Event

Winner: Doremus, Sun Life “Wake Up Summit” / gyro Paris, Canson “Pix Canson 2015”

Honorable Mention: Business Development Institute, “Within3 and the Future of Healthcare Professionals Collaboration Leadership Luncheon Series”

 

Digital

 

Online Advertising – Banner Ad Single

Winner: TBWA/Chiat/Day, Accentury “Strategy”

Runner-Up: Stein IAS, Samsung “Get Ahead in Print” / Stein IAS, Dot London “Iconic Sites”

 

Online Advertising – Banner Ad Campaign

Winner: Ogilvy & Mather, IBM “Outthink”

Runner-Up: Ogilvy & Mather, IBM “Capabilities”

Honorable Mention: gyro, PODS “PODS For Business”

 

Online Advertising – Rich Media Ad Single

Winner: gyro, Time, Inc. “Open The Experience: Zombie”

Runner-Up: gyro, Time, Inc. “Open The Experience: Punk”

Honorable Mention: Stein IAS, Key Technnology “VERYX: The New Standard of Intelligence”

 

Online Advertising – Rich Media Ad Campaign

Winner: gyro, Time, Inc. “Open The Experience”

Runner-Up: BMO Capital Markets, “2-Minute Advantage and Insights”

 

Video

Winner: BBDO, GE “My Mom Makes” / Ogilvy & Mather, Siemens “Sounds of Wind” (tie)

Honorable Mention: BBDO, GE “Elevator Pitch”

 

Digital Sales Enablement

Winner: Stein IAS, Key Technology “VERYX Virtual Reality Experience”

Runner-Up: Stein IAS, CBOE Digital Media Kit

 

Website – Under $200K

Winner: Bader Ruter, Vikane “FumigationFacts.com”

Runner-Up: Siegel + Gale, Morgan Lewis “Website Redesign” / gyro, PEAK “Lifeblood” (tie)

 

Website – Over $200K

Winner: Ogilvy & Mather, IBM “US Open Site”

Runner-Up: TBWA/Chiat/Day, “Accenture.com” / GYRO, Sealed Air “Less Is Greater”

Honorable mentions- Y&R Xerox/Nelson Schmidt  ”Water Council”

 

Mobile Marketing

Winner: Stein IAS, Key Technology “VERYX Virtual Reality Experience”

 

Microsite/Landing Page – Over $50K

Winner: Ogilvy & Mather, Siemens "Santa's Factory" Online Interactive Experience

Runner-Up: Stein IAS, Private Communications Corporation Microsite  / gyro Manchester, Nitrogen Management Site (tie)

 

Microsite/Landing Page – Under $50K

Winner: PJA Advertising + Marketing, Demandware “No Going Back”

Runner-Up: Stein IAS, Key Technology “VERYX Microsite”

 

Branding

 

Brand Identity – Brand Name

Winner: Stein IAS, Key Technology “VERYX”

 

Brand Identity – Logo Design

Winner: gyro, “Coders Vs. Cancer”

Runner-Up: Stein IAS, Key Technology “VERYX” / Siegel + Gale, “Morgan Lewis”

 

Brand Identity – Corporate Identity System

Winner: gyro, Dingo “Run Smarter”

Runner-Up: Siegel + Gale, “HPE Corporate Identity” / Agency Ingram Micro, “RKON”

 

Tagline

Winner: gyro, Time, Inc. “Open The Experience”

Runner-Up: Stein IAS, Merck Animal Health “Bravecto: Expect The Extraordinary”

 

Employee Branding/Engagement

Winner: gyro, DCP “Listen to Your Body”

Runner-Up: gyro, Air Methods “Defenders of Tomorrow”

Honorable Mention: gyro Paris, Danone “Contribute to a healthier world”

 

Agency Promotion – Single

Winner: gyro, Canvas Ad / Stein IAS, Digital Marketing Maturity Index (tie)

Honorable Mention: Agency Ingram Micro, Unenveloping (4)

 

Agency Promotion – Campaign

Winner: gyro, “Beyond The Brand”

Runner-Up: Stein IAS, “Digital Marketing Maturity Index”

Honorable Mention: gyro, “Fortune Brainstorm Tech Event” /Nelson Schmidt “Holiday Card”

 

Advertising/Marketing

 

Print Advertising - Single- $250,000 Budget and Under

Winner: Stein IAS, CBOE “Powerful Outcomes”

Runner-Up: Stein IAS, Merck Animal Health “Bravecto: Expect The Extraordinary”

Honorable Mention: PJA Advertising + Marketing, Patheon “OneSource”

 

Print Advertising - Single- $250,000 Budget and Over

Winner: Ogilvy & Mather, IBM “Outthink 8-Page Manifesto”

Runner-Up: Doremus, Hiscox “Small Business” / Stein IAS, Samsung “Get Ahead In Print”

 

Print Advertising - Campaign - $250,000 Budget and Under

Winner: gyro, DCP “Listen to Your Body”

Runner-Up: gyro, Lanyon “Some Things You Can’t Do Alone”

Honorable Mention: gyro, DCP “Good Friend, Maybe Not The Best Coworker”

 

Print Advertising - Campaign - $250,000 Budget and Over

Winner: Ogilvy & Mather, IBM “Outthink” and “Capabilities” (tie)

Runner-Up: gyro, USG “Ultralight”

Honorable Mention: BBDO “Brand Print” / gyro USE Surfaces “Building Greatness”

 

Direct Marketing – Direct Mail (Flat)

Winner: Bader Rutter, Rice Portfolio "Wet Your Message"

Runner-Up: gyro, Experience 66 Direct Mail Campaign

 

Direct Marketing – Direct Mail (Dimensional)

Winner: Stein IAS, L+J Workwear “In The Protection Business”

Runner-Up: BMO Capital Markets, “Feed Your Ambition” / Doremus, “Missing Link” (tie)

 

Out of Home – Single

Winner: gyro, Time, Inc. “Open The Experience”

Runner-Up: Doremus, Schroders “China Equity Funds”

Honorable Mention: TBWA/Chiat/Day, Accenture “Digital Kiwi”

 

Out of Home – Campaign

Winner: Ogilvy & Mather, IBM “Cognitive Retail”

Runner-Up: gyro, Time, Inc. “Open The Experience” / Bloomberg “Times Square Reimagined (tie)

 

Collateral – Single Piece, Print or Digital

Winner: Karma Agency, FMC Health and Nutrition “Sausage Casings”

Runner-Up: Stein IAS, Ingredion “Pulsepedia Flowbook”

Honorable Mention: Stein IAS, Castrol OPTIS, “Think Like the Machine Benchmark Tool”

 

Collateral – Collateral System

Winner: Karma Agency, FMC Health and Nutrition “Natural Colors”

Runner-Up: Bader Rutter, Zoetis “Dairy Wellness”

Honorable Mention:  Stein IAS, Merck Animal Health “Bravecto”

 

Broadcast Advertising – Radio

Winner: gyro Manchester, “Marshalls: Register and Pound”

 

Broadcast Advertising – TV Single Spot

Winner: BBDO, GE “Owen – Zazzies”

Runner-Up: BBDO, GE “Big News” and “Hammer” (tie)

 

Broadcast Advertising – TV Campaign

Winner: BBDO, GE “What’s The Matter With Owen?”

Runner-Up: Ogilvy & Mather, IBM “Watson & Me”

Honorable Mention: Y&R, Xerox “Work Can Work Better”

 

Integrated Campaigns

 

Public Relations - BtoB Campaign of the Year

Winner: ERPR Group, Littlestar

Runner-Up: Karma Agency, Lincoln Financial

Honorable Mention: Martini Flynn, Winderstream

 

B2B2C Campaign

Winner: BBDO, GE “What’s The Matter With Owen?” / “Invention Donkey” (tie)

Honorable Mention: Momentum Worldwide, “Facebook IQ Live”

 

Multichannel Demand Generation Campaign

Winner: OgilvyOne, IBM “Watson Analytics”

Runner-Up: Stein IAS, Samsung “Get Ahead in Print

Honorable Mention: Stein IAS, Key Technology “VERYX: The New Standard of Intelligence”

 

Integrated Marketing Campaign - $250K and Under

Winner: gyro, DCP “Listen to Your Body”

Runner-Up: gyro, TD Ameritrade “Human Finance Project”

Honorable Mention: Doremus, HP “ZED Berlin” / Prager Creative, SuperStock “Stock Photography Reimagined”

 

Integrated Marketing Campaign - $250K-$1M

Winner: gyro, Time, Inc. “Open The Experience”

Runners-Up/Honorable Mentions: gyro, PODS “PODS For Business” / GetIT Pte, Dimension Data “Always On” / TE Connectivity, “TE Conenctivity” (11)

 

Integrated Marketing Campaign - $1M and Over

Winner: BBDO, GE “Invention Donkey” and “What’s The Matter With Owen?”

Runner-Up: PJA Advertising + Marketing, Brother Printers, “Think Optimize”

Honorable Mention: Ogilvy + Mather, IBM “Outthink”

 

Best of Show

 

FINALISTS

 

gyro, DCP “Listen to Your Body” Campaign

BBDO, GE “What’s The Matter With Owen?” TV Campaign

Ogilvy & Mather, Siemens “Sounds of Wind” Video

BBDO, GE “Owen – Zazzies” TV Spot

 

WINNER

 

BBDO, GE “What’s The Matter With Owen?”