2016 Global ACE Awards - Winners
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The Global ACE Awards is the longest-running B2B creative competition in The United States, and a signature competition and event of the Business Marketing Association (BMA) New York chapter. This year's event was held at Forbes on Fifth. Forbes, The Drum, Siegel+Gale, IBM and The Wall Street Journal were this year's event sponsors.
Winners were named in 45 categories by a global panel of judges. Categories ranged from integrated campaigns, social media, mobile marketing and content marketing to digital, print and broadcast advertising. Winners were selected based on creative quality and innovation.
Earned, Owned and Face-to-Face Marketing
Social Media
Winner: OgilvyOne, “Mobile World Congress”
Runner-Up: Ogilvy & Mather, IBM “Cloud”
Honorable Mention: BBDO, GE “Invention Donkey”
Public Relations - BtoB Young PR Executive of the Year
Winner: Renee Sieli, ERPR Group
Public Relations – Executive Visibility Campaign
Winner: ERPR Group, Catalyst Funds
Content Marketing – Individual Piece
Winner: Doremus, Sun Life Financial “Self Insurance 101 Video” and “Testimonial”
Runner-Up: gryo, “CRA Interactive White Paper”
Honorable Mention: BBDO, GE Brand Book / Stein IAS, Key Technology “VERYX 360 Degree Video”
Content Marketing – Multiple Piece Program
Winner: BBDO, GE “The Message”
Runner-Up: Earnest, Arqiva “We Are a #wirelessnation”
Honorable Mention: gyro, gyro “Beyond The Brand”
Event Marketing – Booth Design/Experience
Winner: Momentum Worldwide, Facebook “IQ Live”
Runner-Up: Stein IAS, Key Technology “VERYX at Pack Expo”
Honorable Mention: Momentum Worldwide, “The Ones to Watch at SEMA 2015”
Event Marketing – Integrated Campaign
Winner: Momentum Worldwide, “The Ones to Watch at SEMA 2015”
Runner-Up: Stein IAS, Key Technology “VERYX at Pack Expo”
Honorable Mention: Earnest, “Owning The Day”
Event Marketing – Proprietary Company Event
Winner: Doremus, Sun Life “Wake Up Summit” / gyro Paris, Canson “Pix Canson 2015”
Honorable Mention: Business Development Institute, “Within3 and the Future of Healthcare Professionals Collaboration Leadership Luncheon Series”
Digital
Online Advertising – Banner Ad Single
Winner: TBWA/Chiat/Day, Accentury “Strategy”
Runner-Up: Stein IAS, Samsung “Get Ahead in Print” / Stein IAS, Dot London “Iconic Sites”
Online Advertising – Banner Ad Campaign
Winner: Ogilvy & Mather, IBM “Outthink”
Runner-Up: Ogilvy & Mather, IBM “Capabilities”
Honorable Mention: gyro, PODS “PODS For Business”
Online Advertising – Rich Media Ad Single
Winner: gyro, Time, Inc. “Open The Experience: Zombie”
Runner-Up: gyro, Time, Inc. “Open The Experience: Punk”
Honorable Mention: Stein IAS, Key Technnology “VERYX: The New Standard of Intelligence”
Online Advertising – Rich Media Ad Campaign
Winner: gyro, Time, Inc. “Open The Experience”
Runner-Up: BMO Capital Markets, “2-Minute Advantage and Insights”
Video
Winner: BBDO, GE “My Mom Makes” / Ogilvy & Mather, Siemens “Sounds of Wind” (tie)
Honorable Mention: BBDO, GE “Elevator Pitch”
Digital Sales Enablement
Winner: Stein IAS, Key Technology “VERYX Virtual Reality Experience”
Runner-Up: Stein IAS, CBOE Digital Media Kit
Website – Under $200K
Winner: Bader Ruter, Vikane “FumigationFacts.com”
Runner-Up: Siegel + Gale, Morgan Lewis “Website Redesign” / gyro, PEAK “Lifeblood” (tie)
Website – Over $200K
Winner: Ogilvy & Mather, IBM “US Open Site”
Runner-Up: TBWA/Chiat/Day, “Accenture.com” / GYRO, Sealed Air “Less Is Greater”
Honorable mentions- Y&R Xerox/Nelson Schmidt ”Water Council”
Mobile Marketing
Winner: Stein IAS, Key Technology “VERYX Virtual Reality Experience”
Microsite/Landing Page – Over $50K
Winner: Ogilvy & Mather, Siemens "Santa's Factory" Online Interactive Experience
Runner-Up: Stein IAS, Private Communications Corporation Microsite / gyro Manchester, Nitrogen Management Site (tie)
Microsite/Landing Page – Under $50K
Winner: PJA Advertising + Marketing, Demandware “No Going Back”
Runner-Up: Stein IAS, Key Technology “VERYX Microsite”
Branding
Brand Identity – Brand Name
Winner: Stein IAS, Key Technology “VERYX”
Brand Identity – Logo Design
Winner: gyro, “Coders Vs. Cancer”
Runner-Up: Stein IAS, Key Technology “VERYX” / Siegel + Gale, “Morgan Lewis”
Brand Identity – Corporate Identity System
Winner: gyro, Dingo “Run Smarter”
Runner-Up: Siegel + Gale, “HPE Corporate Identity” / Agency Ingram Micro, “RKON”
Tagline
Winner: gyro, Time, Inc. “Open The Experience”
Runner-Up: Stein IAS, Merck Animal Health “Bravecto: Expect The Extraordinary”
Employee Branding/Engagement
Winner: gyro, DCP “Listen to Your Body”
Runner-Up: gyro, Air Methods “Defenders of Tomorrow”
Honorable Mention: gyro Paris, Danone “Contribute to a healthier world”
Agency Promotion – Single
Winner: gyro, Canvas Ad / Stein IAS, Digital Marketing Maturity Index (tie)
Honorable Mention: Agency Ingram Micro, Unenveloping (4)
Agency Promotion – Campaign
Winner: gyro, “Beyond The Brand”
Runner-Up: Stein IAS, “Digital Marketing Maturity Index”
Honorable Mention: gyro, “Fortune Brainstorm Tech Event” /Nelson Schmidt “Holiday Card”
Advertising/Marketing
Print Advertising - Single- $250,000 Budget and Under
Winner: Stein IAS, CBOE “Powerful Outcomes”
Runner-Up: Stein IAS, Merck Animal Health “Bravecto: Expect The Extraordinary”
Honorable Mention: PJA Advertising + Marketing, Patheon “OneSource”
Print Advertising - Single- $250,000 Budget and Over
Winner: Ogilvy & Mather, IBM “Outthink 8-Page Manifesto”
Runner-Up: Doremus, Hiscox “Small Business” / Stein IAS, Samsung “Get Ahead In Print”
Print Advertising - Campaign - $250,000 Budget and Under
Winner: gyro, DCP “Listen to Your Body”
Runner-Up: gyro, Lanyon “Some Things You Can’t Do Alone”
Honorable Mention: gyro, DCP “Good Friend, Maybe Not The Best Coworker”
Print Advertising - Campaign - $250,000 Budget and Over
Winner: Ogilvy & Mather, IBM “Outthink” and “Capabilities” (tie)
Runner-Up: gyro, USG “Ultralight”
Honorable Mention: BBDO “Brand Print” / gyro USE Surfaces “Building Greatness”
Direct Marketing – Direct Mail (Flat)
Winner: Bader Rutter, Rice Portfolio "Wet Your Message"
Runner-Up: gyro, Experience 66 Direct Mail Campaign
Direct Marketing – Direct Mail (Dimensional)
Winner: Stein IAS, L+J Workwear “In The Protection Business”
Runner-Up: BMO Capital Markets, “Feed Your Ambition” / Doremus, “Missing Link” (tie)
Out of Home – Single
Winner: gyro, Time, Inc. “Open The Experience”
Runner-Up: Doremus, Schroders “China Equity Funds”
Honorable Mention: TBWA/Chiat/Day, Accenture “Digital Kiwi”
Out of Home – Campaign
Winner: Ogilvy & Mather, IBM “Cognitive Retail”
Runner-Up: gyro, Time, Inc. “Open The Experience” / Bloomberg “Times Square Reimagined (tie)
Collateral – Single Piece, Print or Digital
Winner: Karma Agency, FMC Health and Nutrition “Sausage Casings”
Runner-Up: Stein IAS, Ingredion “Pulsepedia Flowbook”
Honorable Mention: Stein IAS, Castrol OPTIS, “Think Like the Machine Benchmark Tool”
Collateral – Collateral System
Winner: Karma Agency, FMC Health and Nutrition “Natural Colors”
Runner-Up: Bader Rutter, Zoetis “Dairy Wellness”
Honorable Mention: Stein IAS, Merck Animal Health “Bravecto”
Broadcast Advertising – Radio
Winner: gyro Manchester, “Marshalls: Register and Pound”
Broadcast Advertising – TV Single Spot
Winner: BBDO, GE “Owen – Zazzies”
Runner-Up: BBDO, GE “Big News” and “Hammer” (tie)
Broadcast Advertising – TV Campaign
Winner: BBDO, GE “What’s The Matter With Owen?”
Runner-Up: Ogilvy & Mather, IBM “Watson & Me”
Honorable Mention: Y&R, Xerox “Work Can Work Better”
Integrated Campaigns
Public Relations - BtoB Campaign of the Year
Winner: ERPR Group, Littlestar
Runner-Up: Karma Agency, Lincoln Financial
Honorable Mention: Martini Flynn, Winderstream
B2B2C Campaign
Winner: BBDO, GE “What’s The Matter With Owen?” / “Invention Donkey” (tie)
Honorable Mention: Momentum Worldwide, “Facebook IQ Live”
Multichannel Demand Generation Campaign
Winner: OgilvyOne, IBM “Watson Analytics”
Runner-Up: Stein IAS, Samsung “Get Ahead in Print
Honorable Mention: Stein IAS, Key Technology “VERYX: The New Standard of Intelligence”
Integrated Marketing Campaign - $250K and Under
Winner: gyro, DCP “Listen to Your Body”
Runner-Up: gyro, TD Ameritrade “Human Finance Project”
Honorable Mention: Doremus, HP “ZED Berlin” / Prager Creative, SuperStock “Stock Photography Reimagined”
Integrated Marketing Campaign - $250K-$1M
Winner: gyro, Time, Inc. “Open The Experience”
Runners-Up/Honorable Mentions: gyro, PODS “PODS For Business” / GetIT Pte, Dimension Data “Always On” / TE Connectivity, “TE Conenctivity” (11)
Integrated Marketing Campaign - $1M and Over
Winner: BBDO, GE “Invention Donkey” and “What’s The Matter With Owen?”
Runner-Up: PJA Advertising + Marketing, Brother Printers, “Think Optimize”
Honorable Mention: Ogilvy + Mather, IBM “Outthink”
Best of Show
FINALISTS
gyro, DCP “Listen to Your Body” Campaign
BBDO, GE “What’s The Matter With Owen?” TV Campaign
Ogilvy & Mather, Siemens “Sounds of Wind” Video
BBDO, GE “Owen – Zazzies” TV Spot
WINNER
BBDO, GE “What’s The Matter With Owen?”
