2017 Global ACE Awards - Winners

 

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The Global ACE Awards is the longest-running B2B creative competition in The United States, and a signature competition and event of the Business Marketing Association (BMA) New York chapter. This year's event was held at Forbes on Fifth. Forbes, Demandbase, Siegel+Gale, and IBM were this year's event sponsors.

Winners were named in 39 categories by a global panel of judges. Categories ranged from integrated campaigns, social media, mobile marketing and content marketing to digital, print and broadcast advertising. Winners were selected based on creative quality and innovation.


Agency Promotion


Campaign

Winner: Stein IAS, Cliché Killers

Runner-Up: true, The Secret Beta Society

Honorable Mention: Nelson Schmidt, Naughty Santa Self Promotion

 

B2B2C

 

Campaign

Winner: BBDO, GE-Predix Launch

Runner-Up: BBDO, GE-The World's Catching Up with Owen

Honorable Mention: Ogilvy & Mather, IBM-Mobile World Congress  

 

Best Concept Killed By Client

 

Best Concept Killed By Client

Winner: Bader Rutter, The Standard-Labeled


Runner-Up: PJA Advertising & Marketing, New York Times-Alternative Facts

Honorable Mention: true, Be More Digital

 

Brand Identity

 

Brand Name

Winner: Siegel+Gale, SAP-Visual Identity

Runner-Up(tie): Branditecture, Vium

Runner-Up(tie): Agency Ingram Micro, DEVICELAND 


Logo Design

Winner: Stein IAS, 1010DATA-More Power to You

Runner-Up: Bader Rutter, Generations Against Bullying-Logo Design 

Honorable Mention: Siegel+Gale, Radial-Logo Design

  

Broadcast Advertising

 

Radio Campaign

Winner: BBDO, GE-Predix Launch Radio

Runner-Up: PJA Advertising & Marketing, Why-Mimecast Radio

Honorable Mention: Ogilvy & Mather Chicago, CDW

 

Radio Single

Winner: true, Yell Business-Go Digital Go Yell

Runner-Up: Stein IAS, Korn Ferry-UP

 

TV Campaign

Winner: BBDO, GE-What's the Matter with Sarah? 

Runner-Up: BBDO, GE-The World's Catching Up with Owen

Honorable Mention: Ogilvy & Mather, CDW-Watson in the World

 

TV Single 

Winner: Y&R, XEROX-Set the Page Free

Runner-Up: gyro, Joe Torre Safe at Home Foundation-End the Cycle

Honorable Mention: BBDO, GE-Raining Octopuses

  

Collateral

 

Print or Digital

Winner: Stein IAS, 1010DATA-More Power to You

Runner-Up: Doremus, UL-Verification Services

Honorable Mention: Stein IAS, Western Union Business Solutions-Connect to Grow

 

 

Content Marketing


Individual Piece

Winner: Stein IAS, Samsung-Tab Pro's Time Lapse Video

Runner-Up: Stein IAS, Ingredion-Sensory Experience

Honorable Mention (tie) : gyro, HPE.nxt

Honorable Mention (tie): HCL Technologies-Bringing Strategic Partners to Life

 

Multiple Piece Program/Campaign

Winner: BBDO, GE-LifeAfter Podcast 

Runner-Up: Doremus, Microsoft-Bing network for digital advertisers

Honorable Mention: Ogilvy & Mather, IBM-Mobile World Congress



Digital Sales Enablement


Single

Winner: OgilvyOne, IBM-Quantitative Evaluation of Client Information

Runner-Up: Tylar & Company -Online Educational Assessment CRM


Direct Mail


All Formats

Winner: Bulldog Solutions, Bottomline Technologies-Mission Possible: Opening the Door to the C-Suite

Runner-Up: Ogilvy & Mather Chicago, CDW

Honorable Mention: Doremus, HP-ZBook Studio Sketch Flipbook 


Email


Single

Winner: Stein IAS, Cliché Killers Email


Employee Branding Engagement


Single

Winner: BBDO, GE-Sarah Employee Engagement 

Runner-Up: BBDO, GE-Owen Employee Engagement

Honorable Mention: BBDO, GE-Get the Vote Out Video

 

Event Marketing Campaign


Campaign

Winner: Doremus, PPG & Titleist-US Open Event

Runner-Up: gyro, Hilton Worldwide-WOW Makers

Honorable Mention (tie) : Godfrey, Using Conductive Ink

Honorable Mention (tie) : gyro, TDAI-The Human Finance Project 


Event Trade Show Marketing


Booth Design-Single

Winner: Bader Rutter, Zoetis-American Assoc. of Equine Practioners

Runner-Up: Bader Rutter, Cattle Industry Annual Convention-NCBA Trade Show

Honorable Mention: Doremus, Plantronics-2016 CES Booth


Integrated Trade Show

Winner: Bader Rutter, Dow-AgroSciences Diamond Showcase

Runner-Up: gyro, TDAI-The Human Finance Project 

Honorable Mention: Stein IAS, Cliché Killers Movie Premier

 

Proprietary Event Marketing

Winner: true, The Art of POSzle

Runner-Up: Agency Ingram Micro, Ingram ONE Event

 

Lead-Nurturing Campaign


Campaign

Winner: Ogilvy & Mather, IBM Bluemix-Dynamic Email Nurture


Microsite/Campaign Hub/Rich Landing Page


Winner (tie) : gyro, HPE.nxt

Winner (tie) : Ogilvy & Mather, IBM-US Open Website

Runner-Up: PJA Advertising & Marketing, Shire-Rare Count


Mobile Marketing


Campaign

Winner: BMO Capital Markets, Connect with BMO

Runner-Up: Ogilvy & Mather Chicago, CDW-Out of Home Campaign 

 

Mobile Sites & Apps

Winner: BMO Capital Markets, Global Metals & Mining Conference

 

Multi-Channel Demand Generation


Winner: Doremus, PPG-Corporate Brand

Runner-Up: Quarry, Windstream-Gaps

Honorable Mention: Ogilvy & Mather, IBM-Mobile World Congress


Online Advertising


Campaign

Winner: OgilvyOne, 2016 IBM Target Audience Re-Profiting

Runner-Up: gyro, Medidata-The Architecture of Hope 

Honorable Mention: PJA Advertising & Marketing, Rapid 7-Make Nothing Happen


Single Display Ad

Winner: Stein IAS, Bswift-Unexpected Results


Single Video Ad

Winner: gyro, Hiscox-Tightrope 


Out of Home


Winner: Ogilvy & Mather, IBM-Cognitive Dress


Print Advertising


Campaign

Winner: Ogilvy & Mather, IBM-Evidence Print

Runner-Up: true, Yell Business-Go Digital Go Yell

Honorable Mention: BBDO, GE-Boston Headquarters Announcement  

 

Single

Winner: BMO Capital Markets-Beam Me Up

Runner-Up: true, Yell Business-Go Digital Go Yell

Honorable Mention: gyro, Medidata-You Build Hope


Public Relations


Winner: Stein IAS, Merck Animal Health-Face the Facts

Runner-Up: ERPR GROUP, ERPR Group-Earned Media Campaign

 

Search Engine Marketing Campaign

 

Winner: gyro, CEB

 

Social Media


Campaign


Winner (tie) : Ogilvy & Mather, IBM-World Congress

Winner (tie) : Sullivan NYC, Goldman Sachs-Make Small Big

Runner-Up: PJA Advertising & Marketing, Shire-Rare Count


Video


Winner: BBDO, GE-Unimpossible Missions: A Snowball

Runner-Up: BBDO, GE-Unimpossible Missions: Lightning in a Bottle

Honorable Mention: Ogilvy & Mather, IBM Support Group

 

Website


Winner: Bader Rutter, Bader Rutter-Website Redesign

Runner-Up: Vertic, GE-ge.com

Honorable Mention: Vertic, Microsoft-3D Healthcare  


Integrated Marketing Campaign

$1 Million & Over

Winner: BBDO, GE-What's the Matter with Sarah? 

Runner-Up: BBDO, GE-The World's Catching Up with Owen

Honorable Mention: BBDO, GE-Predix Launch


$250,000-$1 Million

Winner: Stein IAS, Korn Ferry-UP 

Runner-Up (tie) : Doremus, Microsoft-Bing Network 

Runner-Up (tie) : PJA Advertising & Marketing, Baxalta-Inspired By

Honorable Mention (tie) : Bader Rutter, Mycogen-Relentless Campaign 

Honorable Mention (tie) : OgilvyOne, 2016 IBM China Cognitive Fashion Campaign


Under $250,000

Winner (tie) : BMO Capital Markets-Beam Me Up

Winner (tie) : gyro, Hiscox-I'mpossible

Runner-Up: gyro, Medidata-The Architecture of Hope


Best in Show


Winner: BBDO, GE-What's the matter with Sarah? 


  • EMA
  • gyro: