2018 Winners

 

 

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Agency Self-Promotion

Winner: gyro, gyro "Notebooks"

Runner-Up: Earnest, Earnest "Think Small"

Honorable Mention: Stein IAS, Stein IAS "The Abominable No-Man"

 

B2B2C Campaigns

Winner: BBDO, GE "Shortcuts"

Runner-Up: BBDO, GE "Hello DI Age"

Honorable Mention: Stein IAS, Merck Animal Health: Bravecto "Cats are Everywhere"

 

Best Concept Killed by Client

Winner: Doremus, Duff & Phelps "Duff & Phelps"

Runner-Up: Earnest, IAG Cargo "A Different Kind of Campaign for a Different World"

Honorable Mention: Stein IAS, Castrol Romax "Everything You Can Expect"

 

Broadcast Advertising

TV Campaign

Winner: BBDO, GE "Hello DI Age"

Runner-Up: gyro, Hiscox "Courage in Film"

Honorable Mention: gyro, John Deere "Mission 2050"

 

TV Single Spot

Winner: gyro, The Joe Torre Safe at Home Foundation "End the Cycle"

Runner-Up: BBDO, GE "Shortcuts"

Honorable Mention: BBDO, GE "The Real Celebrities - Millie"

 

Can Marketing Change the World?

Winner: BBDO, GE "Balance the Equation"

Runner-Up: Earnest, Earnest "Tap for Change"

Honorable Mention: IBM, "CODERS"

 

Content Marketing

Individual Piece

Winner: IBM, IBM "IoT Interactive White Paper"

Runner-Up: Ogilvy & Mather, IBM "The Ripple Effect"

Honorable Mention: gyro, American Modern Insurance Group "Discover Your Yes" Decision Tree

 

Multiple Piece Program/Campaign

Winner: Xerox , Xerox "Set the Page Free"

Runner-Up: Doremus, Intel "SnotBot"

Honorable Mention: Doremus, Intel "The Future of AI"

 

Corporate Image

Brand Name

Winner: Stein IAS, ONYX Insight

 

Design System

Winner: gyro, Advertising Club of New York Logo

Runner-Up: Siegel+Gale, DXC Technology Visual Identity Design

Honorable Mention: Earnest, Globalscape

 

Logo Design

Winner: gyro, Advertising Club of New York Logo

Runner-Up: gyro, World Connect Logo

Honorable Mention: Siegel+Gale, ConnectiveRx Logo

 

Creative Agency of the Year

Winner: Earnest, "Chasing Out the Humdrum in B2B Marketing"

 

Demand Generation Campaigns

Winner: Bloomberg, Bloomberg "The Future Lives Here"

Runner-Up: Quarry, Windstream Enterprise "WANosaurus"

Honorable Mention: Deloitte, "Deloitte’s LeasePoint™ Product"

 

Digital Display

Campaign (Single or Multi Format)

Winner: Doremus, DXC Technology "DXC Get it Done"

Runner-Up: gyro, Hiscox "Courage in Film"

Honorable Mention: MRM//McCann, Panasonic Mobility "Panasonic Toughbook Territory"

 

Single Display Ad

Winner: gyro, USG "USG Performs Under Pressure"

 

Single Video Ad

Winner: MRM//McCann, Verizon Wireless and Panasonic Mobility, "Verizon/Panasonic Toughbook Territory"

Runner-Up: gyro, Hiscox "Courage in Film"

Honorable Mention: Doremus , DXC Technology "DXC Get it Done"

 

Digital/Technology Powered Experiences

Winner: BBDO, GE "Unseen Stars"

Runner-Up: Stein IAS, Merck Animal Health: Bravecto "Fur-Ball Frenzy"

Honorable Mention: gyro, John Deere "Run Your World"

 

Direct Mail

Winner: Bader Rutter, Dow AgroSciences "Sentricon® System Deader Than Dead Campaign"

Runner-Up: R2integrated, Google "Google Analytics 360 ‘Meeting Maker’ Campaign"

Honorable Mention: Bader Rutter, Dow AgroSciences "PhytoGen GET Direct Mail Campaign"

 

Event/Trade Show Marketing

Booth Design/Experience

Winner: ignis ltd., JTI "The Future of Brands"

Runner-Up: Bader Rutter, Zoetis "Cattle Industry Annual Convention and NCBA Trade Show"

Honorable Mention: Derse, Inc., Vitamix "Vitamix @ Ambiente"

 

Event/Trade Show Marketing

Integrated Trade Show/Event Marketing Campaign

Winner: Doremus, Intel "National Retail Federation"

Runner-Up: gyro, John Deere "Run Your World"

Honorable Mention: gyro, Viega "The Tank is Extinct"

 

Proprietary Event Marketing

Winner: Bader Rutter, Bader Rutter "Innovation Experience (INEX) 2017"

Runner-Up: Fullscreen, Fullscreen "Fullscreen Confidential: Understanding Today's Multigenerational Youth"

Honorable Mention: Stein IAS, NCR "Omni-Happy"

 

In-House Agency of the Year

Winner: BMO Capital Markets, BMO "BMO Creative Services"

 

Integrated Marketing Campaigns

$1 Million Budget and Over

Winner: BBDO, GE "Balance the Equation"

Runner-Up: IBM, IBM "The Living Network"

Honorable Mention: Xerox, Xerox "Set the Page Free"

 

$250,000-$1 Million Budget

Winner: Doremus, Intel "The Future of AI"

Runner-Up: Doremus, Corning "Incredibly Tough"

Honorable Mention: Quarry, Windstream Enterprise "WANosaurus"

 

Under $250,000 Budget

Winner: Doremus, Intel "SnotBot"

Runner-Up: Earnest, EVO Payments "Tickling the Techies"

Honorable Mention: gyro, Viega "The Tank is Extinct"

 

Internal Activation

Winner: gyro, gyro "Notebooks"

Runner-Up: Agency Ingram Micro, Ingram Micro Sales "Ingram Micro-Call Your Customers"

Honorable Mention: gyro, Grant Thornton "Status Go"

 

Microsites

Winner: Earnest, Earnest "Think Small"

Runner-Up: gyro, Nucor "Engineer of You"

Honorable Mention: gyro, Viega "Freakish Performance"

 

Mobile - Apps

Winner: BMO Capital Markets, BMO Capital Markets "Global Metals & Mining Conference App"

Runner-Up: Stein IAS, Merck Animal Health "Fur-Ball Frenzy"

 

Out of Home

Campaign

Winner: gyro, Hiscox "Courage in Film"

Runner-Up: Doremus, NetApp "Data Visionaries"

Honorable Mention: Doremus, DXC Technology "DXC Get it Done"

 

Single Ad

Winner: Doremus, DXC Technology "DXC Get it Done"

Runner-Up: gyro, Hiscox "Women vs. The Glass Ceiling"

 

Print Advertising

Campaign

Winner: gyro, Joe Torre Safe at Home Foundation "Hidden Damage"

Runner-Up: Eric Mower + Associates, Detroit Diesel Corporation "Inner Strengths Campaign"

Honorable Mention: Doremus, DXC Technology "Get it Done"

 

Single Ad

Winner: Laughlin Constable, UATP "The New Power of Payment - Space Alien"

Runner-Up: Laughlin Constable, UATP "The New Power of Payment - Pirates"

Honorable Mention: Stein IAS, Stein IAS "Post-Modern Long Copy Ad"

 

Sales Enablement

Analog

Winner: gyro, Viega "Freakish Performance"

Runner-Up: Doremus, Nilit "Sensil Launch"

 

Digital

Winner: gyro, Nutrien "eKonomics"

Runner-Up: Stein IAS, Merck Animal Health "Fur-Ball Frenzy"

Honorable Mention: The Mx Group, Tempur Sealy "Online & App Cutaway Tool"

 

Social Media Campaigns

Winner: Doremus, Intel "The Future of AI"

Runner-Up: BBDO, GE "Power Couples"

Honorable Mention: Bader Rutter, Dow AgroSciences "Sentricon® System Deader Than Dead Campaign"

 

The Craft Categories

Art Direction

Winner: BBDO, GE "Unseen Stars"

Runner-Up: Earnest, Earnest "Misys, Samsung and Moneypenny"

Honorable Mention: BBDO, GE "Shortcuts"

 

Copywriting

Winner: BBDO, GE "The Real Celebrities - Millie"

Runner-Up: BBDO, GE "Hello DI Age"

Honorable Mention: Stein IAS, Stein IAS "Stein IAS Website"

 

Photography/Illustration

Winner: BBDO, GE "Unseen Stars"

Runner-Up: gyro, gyro "Group. Mind. Set." White Paper

Honorable Mention: gyro, USG "What's Hiding in Your Floor?"

 

VFX

Winner: BBDO, GE "Unseen Stars"

Runner-Up: Doremus, Intel "The Future of AI"

Honorable Mention: Stein IAS,    Merck Animal Health: Caninsulin "Sugar and Spike: The Diabetic Duo"

 

Video

Longer-Form

Winner: Ogilvy & Mather, IBM "The Ripple Effect"

Runner-Up: Earnest, Samsung "Do Bigger Things"

Honorable Mention: Doremus , Corning "Incredibly Tough"

 

Short-Form

Winner: Doremus, Intel "Piano"

Runner-Up: PJA Advertising + Marketing, HomeGrown Cotton "Welcome to Cotton Country"

Honorable Mention: Doremus, Corning "Foraging"

 

Websites

Winner: PJA Advertising + Marketing , HomeGrown Cotton

Runner-Up: Vertic A/S, ROCKWOOL Group "Digital Transformation/New.Com"

Honorable Mention: Siegel+Gale, HMH "Website Redesign"

 

The “Clausen” Best in Show

Winner: BBDO, GE "Unseen Stars"


  • GES
  • gyro:
  • EMA