B-to-B Marketer

The new voice of the business-to-business marketing community. Through best practices, case studies, interviews, and expert advice, the publication provides the strategic and tactical edge marketers need to attract, nurture, and convert today's always-on buyers.

B-to-B Marketer magazine is a quarterly publication featuring in-depth interviews with industry leaders, new research affecting B-to-B marketers, and much more.

Spring 2015

Here's what you will find in the latest issue:

  • Companies like HP, Scot Forge, Domtar, and Hiscox are innovatively using video to turn prospects into customers.
  • General Electric is betting on marketing to cultivate face-to-face relationships with customers and position itself at the forefront of the digital space. Linda Boff, executive director of global brand marketing, shares her best business practices and how the company is staying ahead of the curve.
  • Merrill Lynch needed to introduce a new technology platform to its advisors to help them construct advice, maintain accounts, and supervise assets. Learn about the campaign to promote acceptance of the new platform.
  • A massive shift to digital has left marketers with an array of challenges to overcome. Mathew Sweezey, head of B-to-B marketing thought leadership at Salesforce.com, reveals the five keys to the future of marketing.
  • Learn how to use the long-term customer value model to calculate B-to-B marketing ROI.
View past issues here.

Sponsorship Opportunities

For more information on our sponsorship program, please contact Kristina Sweet, vice president, sponsorship and partner programs at ksweet@ana.net or 508.346.3525.