New Research: B-to-B Marketing
B-to-B marketers struggle to be viewed as drivers of growth by the senior leadership in their organizations. To find out why this occurs and — more importantly — what B-to-B marketers can do to change leadership's perception of them, the ANA, in partnership with GfK, conducted research on B-to-B marketing. This new research explores how B-to-B marketers can seize the opportunity to elevate the role of marketing to be a driver of business growth.
To view additional ANA and BMA research, click here.