Main Sponsor


Other sponsors

IAS b2b Marketing IAS b2b Marketing Siemens PR Newswire AVNET On Demand UBM

Be part of it

In a year when the world's eyes have been heavily focused towards Europe – with landmark events taking place here in the UK and across the continent – we invite you to come centre stage for the first ever BMA Conference to be held outside America.

The Business Marketing Association's 'Global B2B made crystal clear' conference brings together some of the finest minds from across the B2B marketing sector – for a one day event not to be missed.

On Thursday October 18, Eduardo Conrado, BMA Chair and CMO of Motorola Solutions, will launch the day by unveiling exciting new plans for the BMA in London. A packed day of keynote presentations and interactive panel discussions will follow, looking at the latest movements in b2b marketing including 'globalisation vs localisation' and a creativity panel debate with the industry's most opinionated creative directors. The day will close at 5pm with drinks and networking until 6pm.

How to register

For BMA member and non-member pricing, and to register for your place click here

Price: £300 per person

For full day including lunch and refreshments.

Please note payments will be made in US dollars to the BMA USA

Register now

The Agenda

08:30 – 09:00
Registration, with coffee / light breakfast
09:00 – 09:30
Keynote: "The Transformative Power of Purpose"
Eduardo Conrado, CMO of Motorola Solutions
09:30 – 10:15
"@Work State of Mind – Decision making in a new world"
Rick Segal, President Worldwide, Gyro and Bruce Rogers, Chief Insights Officer, Forbes Magazine
10:15 – 11:00
Panel discussion: "Global vs. International vs. Local - is globalisation basically centralisation?" chaired by Joel Harrison (B2B Marketing Magazine) with Adam Cockill (Siemens), Alasdair Morrison (Doremus) & Sonny Waheed (International Game Technology)
11:00 – 11:15
Coffee break
11:15 – 11:45
"Delivering a personal best in global sponsorships"
David Burnand, VP Global Marketing Operations, Atos - Worldwide IT
Partner for the Olympic Games
11:45 – 12.30
Panel Discussion: Social Media, chaired by Timothy Moran,
Sponsored by Adobe
12:30 – 13:30
13:30 – 14:00
Keynote: "Winning in the moments that matter"
Richard Robinson, Director Google UK
14:00 – 14:30
Phil Clement, CMO of AON
14:30 – 15:15
Panel discussion: "Is marketing automation the key to the boardroom?"
chaired by Tom Stein (Stein + Partners) with Paul Lee (Eloqua), Paul Higgins (TalkTalk Business)
15:15 – 15:30
Coffee break
15:30 – 16:15
Panel discussion: "B2B Creativity; overcoming barriers to global creativity"
chaired by Reuben Webb (IAS b2b Marketing) with Paul Anderson (Gravity Global), Pete Petrella (Gyro) & Matt Frost (Earnest)
16:15 – 16:30
Close and Q&A with BMA board members, Eduardo Conrado and Tom Stein,
chaired by Rob Morrice
16:30 – 18:00
Drinks Reception


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