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2012 BMA Salary Survey

BMA surveys professionals employed in the business-to-business marketing field to determine salaries, total compensation and job satisfaction. This information is compiled and analyzed by an independent research firm, and the results are published in the BMA Salary Survey. 2012 survey is based on information from 2011. Your answers remain entirely confidential.

A LITTLE ABOUT YOURSELF

 
1. Which of the following categories describes your age?
18-24
25-34
35-44
45-54
55-64
65 or older
2. Are you:
Male
Female
3. Where do you work most frequently?
Northeast States-CT, MA, ME, NH, RI, VT
Mid-Atlantic States-NJ, NY, PA
South Atlantic-DC, DE, FL, GA, MD, NC, SC, VA, WV
East North Central-IL, IN, MI, OH,WI
East South Central-AL, KY, MS, TN
West North Central-IA, KS, MN, MO, ND, NE, SD
West South Central-AR, LA, OK, TX
Mountain-AZ, CO, ID, MT, NM, NV, UT, WY
Pacific-AK, CA, HI, OR, WA
Outside of U.S.
4. How many years have you been working in the marketing field?
2 years or less
3 to 5 years
6 to 10 years
11 to 15 years
16 to 20 years
Over 20 years
5. What is the highest level of education which you have completed?
High School
Some Undergraduate
Undergraduate Degree
Some Graduate Studies
Graduate Degree
Some Doctoral Work
Doctorate Degree
6. Are you a current member of the BMA?
Yes
No
7. Other organizations?

A LITTLE ABOUT YOUR JOB
8. What happened to you in the past 12 months?
No job change
I voluntarily joined a new employer
I joined a new employer after an involuntary termination
Involuntary termination and I'm currently unemployed
9. Do you work for an end user or supplier of B-to-B services?
Company/corporation?
Supplier/vendor
PR/Ad/Digital Agency
Media
Academic
Other
If other above, please specifiy:
10. Approximately how many employees work for your company?
1 to 9
10 to 49
50 to 99
100 to 499
500 to 999
1000 to 4,999
5,000 to 9,999
10,000 to 49,999
50,000 or more
11. Which ONE of the following best describes your supervisory level?
Company Officer - CEO, CFO, COO, CMO, CCO, Secretary, Treasurer
Vice President, Sr. VP, General Manager
Division/Department Manager
Supervisor Within a Division/Department
Professional Staff Member - No Supervisory Authority
Independent owner
12. Did you receive a promotion with your existing employer in 2011?
Yes
No
13. Which of these corresponds to your estimated total earnings in 2011, including salary, bonus, cash incentives
and commission, derived from your full-time job?
Less than $20,000
$20,000 - $29,999
$30,000 - $39,999
$40,000 - $49,999
$50,000 - $59,999
$60,000 - $69,999
$70,000 - $79,999
$80,000 - $89,999
$90,000 - $99,999
$100,000 - $124,999
$125,000 - $149,999
$150,000 - $174,999
$175,000 - $199,999
$200,000 or more
If over $200,000, please estimate in the space below:
14. Did you receive a bonus in 2011?
Yes
No - skip to Q16
15. If you received a bonus in 2011, about what percent of your total compensation was in the form of a bonus?
Please round to the nearest percent.
1%
2%
3%
4%
5%
6%
7%
8%
9%
10% - 14%
15% - 19%
20% or more

16. Which of the following benefits are provided by your employer? Check all that apply.
Paid Holidays
Stock Options:
Paid Vacation
Given Stock
Pension
Healthcare - Vision Insurance
Sick Time
401(k)/403(b)
Tuition Reimbursement
Short-term Disability
Long-term Disability
Profit Sharing
Company Car
Healthcare - Medical Insurance
Healthcare - Dental Insurance
17. Did your total compensation increase, decrease or remain the same in 2011?
Increase
No - skip to Q19
Decrease
18. How did your total compensation change in 2011 as compared in 2010?
19.9+% decrease
15.9-19.9% decrease
10.9-15.9% decrease
6.9-10.9% decrease
3.9-6.9% decrease
1-3.9% decrease
0% or less than 1% change
1-3.9% increase
3.9-6.9% increase
6.9-10.9% increase
10.9-15.9% increase
15.9-19.9% increase
19.9+% increase
19. Overall, how satisfied are you with your current wages and earnings?
1 Very Satisfied
2 Somewhat Satisfied
3 Neutral - No Strong Feelings
4 Somewhat Dissatisfied
5 Very Dissatisfied
20. Overall, how satisfied are you with your current benefits?
1 Very Satisfied
2 Somewhat Satisfied
3 Neutral - No Strong Feelings
4 Somewhat Dissatisfied
5 Very Dissatisfied
21. Overall, how committed are you wtih your current job duties/responsibilities? If offered a similar new job with
5% more salary would you take it?
1 yes
2 no
3 Neutral - No Strong Feelings
22. Overall, how satisfied are you with your current job security?
1 I feel very secure
2 I feel somewhat secure
3 Neutral - No Strong Feelings
4 I'm a little worried about job security
5 I'm very worried about job security
23. How likely is it that you will actively seek a new job in 2012?
1 Definitely no
2 Not likely
3 Neutral - No Strong Feelings
4 Possibly yes
5 Definitely yes
6 I am currently looking for a job

TODAY'S ECONOMY AND MY COMPANY/CAREER
24. By the end of 2012, what do you anticipate for your company marketing and communications team?
We will have more direct employees
We will have no change in employee numbers
We will have fewer employees
25. In 2012, which of the following is most likely?
I expect to earn less than 2011
Expect to earn the same as 2011
I expect to earn more than 2011
26. What percentage increase do you expect?

Optional: Please provide your e-mail address and we'll send you a complimentary copy of the final report. NOTE: YOUR E-MAIL ADDRESS WILL NOT BE USED IN ANY OTHER WAY, AND WILL NOT JEOPARDIZE THE PRIVACY OR CONFIDENTIALITY OF YOUR RESPONSES ABOVE.
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