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BMA/Forrester/OMI Benchmark Study 2014

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Key Findings from BMA, Forrester and Online Marketing Institute’s Recent Joint Survey

Thank you for your interest in the latest joint survey between the Business Marketing Association and Forrester Research. 

About this research:

Creating content that attracts attention and builds customer relationships requires a fundamental shift from writing about features and benefits to delivering valuable information that drives business results. To understand how well business-to-business (B2B) marketers are making this transition, we surveyed 113 senior marketers to gauge their content development sophistication and maturity. Marketing leaders should use this report to benchmark and optimize their team's ability to: 1) understand customers' interests and needs; 2) align content themes to buyer concerns and business objectives; 3) develop content that engages buyers; 4) distribute it to intersect with their purchase journey; and 5) monitor how they interact with it. Taken together these five dimensions will help marketing to build content best practices that address customer needs throughout their purchase life cycle.

Access the key findings from the BMA/Forrester Research survey by filling out the form below.

By submitting this form, you are providing your information to Business Marketing Association and/or Forrester Research, and agreeing to BMA and Forrester's Terms of Use (BMA and Forrester) and Privacy Policies (BMA and Forrester).

About the Business Marketing Association

For more than 90 years, the Business Marketing Association (BMA) has dedicated itself exclusively to the discipline of business-to-business marketing. We enrich the lives of B2B marketer by providing a forum to connect them to learn about new trends and network with peers to exchange ideas. As the largest organization in the world dedicated to B2B marketing, our 18 chapters and 2,500 members represent corporate professionals, agencies, small businesses and suppliers committed to advancing the practice of B2B marketing. To learn more, visit

About Forrester Research

Forrester Research (Nasdaq: FORR) is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments. Our clients face progressively complex business and technology decisions every day. To help them understand, strategize, and act upon opportunities brought by change, Forrester provides proprietary research, consumer and business data, custom consulting, events and online communities, and peer-to-peer executive programs. We guide leaders in business technology, marketing and strategy, and the technology industry through independent fact-based insight, ensuring their business success today and tomorrow. For more information, visit

About Online Marketing Institute

Founded in 2007, the Online Marketing Institute offers the world’s largest online library of digital marketing classes taught by leading practitioners. Thousands of professionals, entrepreneurs, agencies, students, and teams across the globe use their Online Marketing Institute education to advance their careers and drive business results. Unlike traditional and generic education sources, OMI provides high quality, affordable, online, on-demand classes covering the most innovative and proven best practices in digital marketing, taught by world class practitioners. OMI’s platform is ideal for busy working professionals and there’s a digital marketing class to meet the needs of any student skill level (beginner to advanced), across any topic (email to search to social media), anytime (online and on-demand). Visit for more information. 

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